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ANALISIS PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN TV LED LG DI DAERAH ISTIMEWA YOGYAKARTA Devi Febriyanti; Linawati Linawati
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 1 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (530.155 KB) | DOI: 10.32477/jrabi.v2i1.426

Abstract

This study aims to determine: (1) The effect of brand equity on purchasing decisions, (2) The effect of perceived quality on purchasing decisions, (3) The effect of brand association on purchasing decisions, and (4) The effect of brand loyalty on purchasing decisions. This type of research is a survey research using a questionnaire. The population in this study were all consumers of LG brand LED TVs in the Special Region of Yogyakarta. The samples used are consumers who have made purchases and consumers who use LG branded LED TVs. The sampling method used accidental sampling with a number of respondents 100 people. Data were collected using a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of this study indicate that: based on the results of the t test (1) Brand Equity does not have a significant effect on the decision to buy LED TV products with the LG brand in Yogyakarta with a significance value of 0.427> 0.05. (2) Perception of quality does not have a significant effect on purchasing decisions for LG brand LED TV products in the Special Region of Yogyakarta with a significance value of 0.222> 0.05. (3) Brand Association has a significant effect on purchasing decisions for LG brand LED TV products in Yogyakarta with a significance value of 0.037 <0.05. (4) Brand Loyalty has a significant effect on purchasing decisions for LG LED TV products in the Special Region of Yogyakarta with a significance value of 0.000> 0.05. Meanwhile, based on the F test, it shows that brand association and brand loyalty simultaneously influence the decision to buy LED TV products with the LG brand in Yogyakarta, with a calculated F value of 56,968> 0.05 with a significance value of 0.000 <0.05.
PERSPEKTIF HAKIM MEDIATOR PENGADILAN AGAMA DAN PENGADILAN NEGERI DALAM PROSES MEDIASI PERCERAIAN (STUDI PADA KASUS PERCERAIAN SEBELUM DAN SELAMA PANDEMI COVID-19 DI KABUPATEN SUKOHARJO) Devi Febriyanti
Kumpulan Jurnal Mahasiswa Fakultas Hukum Sarjana Ilmu Hukum, Desember 2022
Publisher : Kumpulan Jurnal Mahasiswa Fakultas Hukum

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Abstract

Devi Febriyanti, Rachmi Sulistyarini, Fitri Hidayat Fakultas Hukum Universitas Brawijaya Jl. MT. Haryono No. 169 Malang e-mail: devifebriyanti@student.ub.ac.id ABSTRAK Penelitian ini bertujuan menganalisis perspektif hakim mediator Pengadilan Agama dan Pengadilan Negeri dalam melakukan mediasi pada perkara perceraian sebelum dan selama Pandemi Covid-19 untuk menekan kasus perceraian di Kabupaten Sukoharjo dan apa saja kendala yang dihadapi oleh hakim mediator dalam melakukan mediasi perkara perceraian di Pengadilan Agama Sukoharjo dan Pengadilan Negeri Sukoharjo di masa Pandemi Covid-19. Penulisan skripsi ini merupakan penelitian hukum empiris, dengan pendekatan yuridis sosiologis, yang bersifat deskriptif yaitu penelitian yang mengidentifikasi hukum dan melihat bagaimana hukum dan efektifitas hukum yang bekerja di masyarakat. Adapun hasil penelitian menjelaskan bahwa hakim mediator Pengadilan Negeri berpandangan mediasi perceraian yang dilakukan hanya memenuhi syarat legalitas formal karena pasangan yang datang telah memiliki tekat yang bulat sejak mereka gagal melakukan mediasi yang dilaksanakan oleh gereja. Sedangkan hakim Pengadilan Agama berpendapat bahwa mediasi dilakukan demi kesepakatan perdamaian dan jika tidak menemukan titik temu maka kaukus dapat dilakukan. Adapun, kendala yang dihadapi hakim mediator Pengadilan Agama dan Pengadilan Negeri dalam melakukan mediasi perceraian sebelum pandemi Covid-19, yakni di beberapa kasus kehadiran para pihak sangat sulit untuk secara bersamaan melakukan proses mediasi, sehingga untuk menemukan titik temu antara para pihak sangat sulit jika tidak ada kehadiran para pihak secara bersamaan alasan demikian bertambah sejak adanya Pandemi Covid-19 . Kendala dari faktor internal, bagi Pengadilan Agama Sukoharjo masih kurangnya jumlah hakim mediator serta belum adanya kerjasama dengan pihak dari luar lainnya, dan bagi Pengadilan Negeri belum melakukan mediasi secara optimal. Kata Kunci: mediasi, perceraian, pandemi ABSTRACT This research aims to study the correlation between the Covid-19 pandemic and the rising trend of divorce and the perspective of mediating judges of Religious Court and District Court in the mediation process of divorce before and during the pandemic to help reduce the number of divorce cases and to find out the impeding factors faced by mediating judges of both courts in the case of divorce mediation during the pandemic. This research employed normative-juridical methods and socio-juridical approaches. Primary and secondary data were used, and the primary data were obtained from interviews based on purposive sampling from the literature. The research results reveal that the mediating judges of the District Court argued that the mediation performed to tackle the divorce was only to fulfill the procedural legality since the spouses concerned were quite determined since they failed in the mediation facilitated by the church. On the other hand, the Religious Court argued that the mediation was given for the sake of peace, and if it fails to reach an agreement, a caucus can be taken into account. Prior to the outbreak, mediation was not as easy as it is these days, where physical meetings between the parties concerned in divorce cases were almost impossible to perform, and the absence of their physical presence hindered the resolution of the cases, and this problem grew. The internal problem faced by the Religious Court of Sukoharjo was that there was a lack of mediating judges and the absence of collaborations with external parties. Moreover, the District Court did not optimally carry out the mediation. Keywords: divorce, mediation, pandemic