Sendhang Nurseto
Jurusan Ilmu Administrasi Bisnis

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ANALISIS PERBEDAAN HARGA SAHAM, VOLUME PERDAGANGAN SAHAM, RETURN SAHAM SEBELUM DAN SESUDAH INFORMASI RENCANA AKUISISI PT. BANK TABUNGAN NEGARA (PERSERO) Tbk. OLEH PT. BANK MANDIRI (PERSERO) Tbk. Andika Putra Pratama; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.519 KB) | DOI: 10.14710/jiab.2015.8304

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Merger business in the form of acquisition becomes one of the strategies which strengthen capitalization of the bank in order to survive and compete. This thing becomes the basic consideration of Indonesia government to carry out an acquisition of PT. Bank Tabungan Negara (Persero) Tbk. by PT. Bank Mandiri (Persero) Tbk. The purpose of this research is to find out if there is any differentiation among stock price, stock trading volume and stock return before and after acquisition planning information PT. Bank Tabungan Negara (Persero) Tbk. by PT. bank Mandiri (Persero) Tbk.   The result of the research reveals that there is no significant differentiation between stock price average of PT. Bank Tabungan Negara (Persero) Tbk. and PT. Bank Mandiri (Persero) Tbk. before and after acquisition planning information, there is no significant differentiation in stock trading volume average of PT. Bank Tabungan Negara (Persero) Tbk. before and after acquisition planning information, there is significant differentiation in stock trading volume of PT. Bank Mandiri (Persero) Tbk. before and after acquisition planning information, then, there is no significant differentiation between abnormal return average of PT. Bank Tabungan Negara (Persero) Tbk. and PT. Bank Mandri (Persero) Tbk. before and after acquisition planning information.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PT. NYONYA MENEER SEMARANG (STUDI KASUS PADA KONSUMEN JAMU HABIS BERSALIN) Ruth Suharyati; Sudharto Prawoto Hadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.388 KB) | DOI: 10.14710/jiab.2013.3611

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PT. Nyonya Meneer is one of medicinal herbs company in Indonesia. PT. Nyonya Meneer always consistent in keep of quality, that is supply medicinal herbs product which good quality and can satisfy hope of customers. PT. Nyonya Meneer have many challenge and rival, specifically competition and turn up of new products of rivals, so that PT. Nyonya Meneer must have many innovation and produce product which appropriate with need of people so that customer will be satisfy to product. This research aim to know influence of product quality, price and customers satisvaction.Research Type which used in this research is explanatory research. Interpretation of sample technique had used sampling purposive method, that is determining of sample with certain opinion which is sample have classification : respondent is costumer of jamu habis bersalin, Nyonya Meneer product had used this product as many as two or more, have ages minimal 17 years and can answer question of interview. Then, total of sample is 100 respondent. The data analysis technique which used in this research is qualitative analysis and quantitative analysis which used Validity Trial, Reability Trial, Simple Linier Regresssion, Double Linier Regresssion, T Trial, F Trial and determinant coefficient had used SPSS.The result of research indicate that product quality of jamu habis bersalin Nyonya Meneer belonging to quality and price of product belonging to cheap so that customers has satisfied. The result of analysis prove in a partial great of influence product quality to customers satisvaction is 43.4%, influence price to customers satisvaction is 63.3% and in a simultaneous great of influence quality product and price to customers satisvaction is 64,9%. Therefore, PT. Nyonya Meneer must increase product quality that is increase of benefit jamu habis bersalin product and strive for price of product is achievable for customer. So that customers satisvaction of jamu habis bersalin Nyonya Meneer will be increase.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN Dwi Putri Handayani; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.921 KB) | DOI: 10.14710/jiab.2013.1627

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Rabbani Pandanaran Muslim Boutique Semarang is one area of ​​business that offers products such as the veil, Muslim clothing, and the like, both for women and adam. As a company engaged in the marketing of the product, the quality of products and services becomes important. The research is motivated by data last months of customer Rabbani Muslim Boutique Pandanaran fluctuated Semarang (changing) and have not reached the target number of customers steadily. This study aims to determine the effect of service quality and customer loyalty tehadap locations through customer satisfaction. The results showed that the total effect of product quality and service quality on customer loyalty through customer satisfaction by 24.5 percent
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU ROKOK PADA PT. GENTONG GOTRI SEMARANG GUNA MENINGKATKAN EFISIENSI BIAYA PERSEDIAAN Nova Renta; Handoyo Djoko Waluyo; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.4 KB) | DOI: 10.14710/jiab.2013.3478

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Raw materials inventory controlling was primarily aimed at achieving cost efficiencies in inventory levels. Inventory cost efficiency will be achieved if the company has done supply controlling of  proper raw material. One of the many ways to control the supply of raw materials is to make the purchase in accordance with the production plan and precise calculations to avoid deficiency and excess in the supply of raw materials.Based on the survey results revealed that the purchasing of raw materials using the EOQ total inventory was less than without EOQ. Besides the purchasing with the purchasing frequency EOQ method is smaller than without the EOQ. The purchasing with EOQ method are also safety stock that have been taken into account so that there will be no excess or shortage of raw materials.In making the purchasing of raw materials, PT. gentong gotri Semarang has to use EOQ method in order to save on inventory costs, and hold safety stock to avoid excess or shortage of raw materials.
ANALISIS KEPUASAN PEMEGANG POLIS ATAS PELAYANAN PT. PRUDENTIAL LIFE ASSURANCE SM1 SEMARANG Ruditya Endi Pratama; Hari Susanta Nugraha; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.457 KB) | DOI: 10.14710/jiab.2012.861

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The purpose of this study is to examine the satisfaction of insurance police holder of  PT. Prudential Life SM1 Semarang upon service rendered to insurance police holder. This study uses the type of descriptive research.  The results of this research is satisfaction of customer based on dimension of quality of responsiveness, reliability, assurance, empathy and direct evidence which is nearly in accordance with customers expectation.  Result of analysis shows that accordance between expectation and performance of the quick and proper service about the process of police issuance was 87.45%.  The process of police cashing  was 90.11%, administration procedure and easy payment  was 85.27%, providing clear and easy-to-understand information was 84.05%, responsiveness  of   PT. Prudential Life SM1 Semarang’s  employee was 88.25%, capability of employee to respond to complaint and problem of customers was 83.30%, answering telephone from customer well and quickly was 80.19%, accuracy of information related to claims was 83.55%, employee’s knowledge and skill  was 85.78%, polite and friendly service were 89.89%, employee’s integrity was 87.44%, assurance of security and trust  against customers was 82.53%.  Generally, result of analysis shows that service of   PT. Prudential Life SM1 Semarang toward insurance police holder was satisfactory enough.
PENGARUH PENILAIAN KERJA, KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI PADA PT BANK NEGARA INDONESIA (PERSERO) TBK CABANG UNDIP SEMARANG Christine Natalia Gultom; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.977 KB) | DOI: 10.14710/jiab.2015.9287

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Email: christinegultom23@gmail.comAbstract: Human resources has a very important role in the company, because humanresources is an important key in empowering other resources. The success of a company inachieving its objectives can’t be separated from human resources. Because resourcesprovide an important role, the company always strives to be able to allocate substantialfunds to improve human resources. In the situation of banking competition, banks need agreat effort, then one effort is to further improve the performance of employees optimally.So that the objectives set by the company achieved well. The purpose of this research wasto determine whether there is influence appraisal, compensation to employee performancethrough motivation at PT. Bank Negara Indonesia (Persero), Tbk Branch Undip Semarang.The population in this study were all employees' fixed numbering 70 people, so this studyuses census research. The analytical tool used in this research is simple regression,regression, and path. Results of analysis and hypothesis testing showed that job appraisal,compensation, and motivation have an impact on employee performance. Judging from thecalculation of the regression coefficients indicate that job appraisal, compensation,motivation is able to explain the variable performance of the employee, where the results ofthe regression coefficient has an influence appraisal of 0.279, compensation of 0.022, andthe motivation of 0.76 to employee performance. This shows that the assessor job has agreater impact and has a strong degree of closeness of relationship to employeeperformance. Thus we can conclude the influence appraisal, compensation to employeeperformance through motivation at PT. Bank Negara Indonesia (Persero), Tbk BranchUndip Semarang. Advice can be given in this study and the need to increase attention tocompensation and motivation can be done by paying attention to the results of the work,can be in the form of bonuses from employers so that employees are encouraged to workoptimally.
PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING PADA NOTEBOOK TOSHIBA (STUDI PADA MAHASISWA UNIVERSITAS DIPONEGORO SEMARANG) Aprilian Wulan; Apriatni Endang Prihatini; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.535 KB) | DOI: 10.14710/jiab.2014.6565

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The research was motivated by the increasing of competition among the competitors on the notebook industry. Specifically, this research discusses the Toshiba brand notebook which is included in the top three notebook vendors in Indonesia. Toshiba notebook was experiencing decline in sales volume (2012-2013), followed by decreasing in the percentage of Top Brand Index (2010-2014). The purpose of this research is to examine the influence of customer value and brand image towards brand loyalty through brand trust in Toshiba Notebook. The type of this research is explanatory. The method of collecting data using questionnaire and interview. The technique of sampling using purposive sampling. The sample in this research is 100 respondents. Measurement scale using Likert Scale. Linear regression analysis and path anlysis were used to test the hypotheses using SPSS 16.0. The study results indicate that both simultaneously and partially, customer value and brand image have positive influence towards dependent variable, namely brand trust and brand loyalty. However, descriptive analysis of the perception of the respondents indicate that customer value, brand image, and brand loyalty still were perceived less by a few respondents. Based on the results of path analysis, the direct infulence of customer value and brand image towards brand loyalty is greater than the indirect influence of customer value and brand image towards brand loyalty through brand trust.
Studi Komparasi Preferensi Konsumen atas Harian Umum Suara Merdeka dan Tribun Jateng di Kota Semarang Angga Maulana; Bulan Prabawani; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.444 KB) | DOI: 10.14710/jiab.2015.8911

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The aim of this research is to know the differences of consumer preferences between Suara Merdeka daily newspaper and Tribun Jateng. The population taken in this research are consumers who ever bought Suara Merdeka daily newspaper and Tribun Jateng. Samples used in this research some 100 respondents used by non-probability sampling technique with approach accidental sampling ( the sample based on chance ). A method of analysis used is quantitative analysis that is using different Independent Sample T- test. The benefit factor is a factor that most distinguishes between Suara Merdeka daily newspaper with Tribun Jateng, with t-test 8,872 then followed by reader responsiveness of 5,005, marketing of 0,334, and quality of content and physical of -0,145. Hypothesis testing is done using different test showed that consumers preferences of the difference occurred against the benefit factor and reader responsiveness. All indicators of the benefits and reader responsiveness Suara Merdeka is superior than Tribun Jateng. But consumer preferences of differences did not happen to the quality of content and physical factor and marketing factor. Based on data obtained that Tribun Jateng can match the quality of content and physical factor and marketing factor of Suara Merdeka. While perception most dominant based on response respondents is the existence of newspapers for Suara Merdeka and actuality of news for Tribun Jateng. 
Pengaruh Persepsi Bunga Bank dan Kualitas Pelayanan Terhadap MInat Menabung Pada Bank BNI Syariah di Kota Semarang Asih Fitri Cahyani; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.358 KB) | DOI: 10.14710/jiab.2013.3120

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Most of people in Indonesia have recognize a bank, but they know an Islamic banking in 1991 when Muamalat Bank first use syariah principle, with the “dual banking system” policy from Bank Indonesia, conventional banking can oper for syariah unit exercise. One of conventional banking that serve syariah unit exercise is BNI 46 with the name BNI Syariah. The fundamental aim of this research is to find out the effect of the interest perception and service quality to saving interest on BNI Syariah in Semarang. Type of this research is explanatory with 100 respondents taken using quota sampling, purposive sampling and  incidental sampling so that the sample of this research consist of 63 respondents (customers of BNI Syariah Ahmad Yani) and 37 respondents (customers of BNI Syariah Unisula). According to the result of regression analysis, this research shows that the interest perception ang service quality are significantly influence to saving interest on BNI Syariah in Semarang 36.3 percent and 47.2 percent. So that, it is recommended to management of BNI Syariah in Semarang to maintain and to educate their customers so they know the different between conventional and Islamic banking.
PENGARUH KESADARAN MEREK DAN PERSESPSI KUALITAS TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING PADA PONSEL NOKIA ( Studi pada mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro ) Anita Dwi Kurniati; Naili Farida; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.869 KB) | DOI: 10.14710/jiab.2013.1617

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This study aims to determine the effect of brand awareness and perceived quality of the Nokia brand loyalty through brand trust as an intervening variable. The sample used by 100 respondents using Simple Random Sampling technique. The method of analysis used in this study is the Path analysis. the calculation results showed that the variables of brand awareness, perceived quality variables, and variable keperayaan each brand has a positive and significant effect on the variable of brand loyalty. Influence exerted by the awareness of the brand loyalty variable that is equal to 12.2%, and the variable perceived quality of the brand loyalty of 28%. Variables brand awareness, perceived quality variables, and the variables are combined brand trust has a positive and significant effect on the variable of brand loyalty at 69.1%, while the remaining 30.9% is explained by other factors, variable brand image, brand association variable, and variations in price promotions. Based on calculations Path analysis proved that the variable brand trust as an intervening variable can be a mediator reinforcing relationship between perceived quality variables with the variables of brand loyalty. Meanwhile variable became brand trust mediator variable relationship weakens brand awareness to brand loyalty variable. Suggestions of this research is to improve the quality of the product, adding features, the company maintaining long term relationships with its customers objective that consumers remain loyal to the Nokia brand phones.