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Fandri Siburian
Universitas Quality
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Journal : JURNAL REGIONOMIC

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ANALISIS PENDAPATAN USAHA TANI DAN TATANIAGA TANAMAN TOMAT (Solanum lycopecumL.) DI DESA SEMANGAT KECAMATAN MERDEKA KABUPATEN KARO Frans Nico Sitanggang; Juliana Br Simbolon; Fandri Siburian
JURNAL REGIONOMIC Vol 2, No 1 (2020): VOL 2 NO 1
Publisher : JURNAL REGIONOMIC

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Abstract

Analysis of farm business and commerce of tomato plant (Solanum lycopecum L.) in Semangat village Merdeka subdictrict Karo regency. This aim of study is to analyse productivity, production cost dan farmer income to find out whether the cultivation of farm business and the proprierty of tomato farm culitvation in the research area. This study results show that production cost are huge by Rp 29.848.529 a hectare. The receipt was gained by Rp144.066.667 a hectare and tomato’s farmer income by Rp 19.036.356 a month. The farm business tomato plant worthy to be implemented and developed in view of worthiness criteria R/C ratio is R/C > 1 is by 5,08 a hectare. Based on analyse Break Event Point can it e know that BEP tomato farm cultivation a hectare so far beyond the point of impact, that is to say, an average of 1,523,128/kg an BEP cost a hectare by Rp4,451/kg. Meanwhile, the sector has two commerce channels in the reseach area : Farmer- harvester-Retail grocer-final stage commander (Channel I) and Farmer- harvester-great merchant-Retail grocer (Channel II). The function of commerce what is done is an exchange and purchase function, physic function (transportation, loading and packaging) and fasility function (marketing loss and retribution). Commerce margin on first commerce channel is Rp8.871/kg and commerce margin on first commerce channel is Rp 16.871/kg. The commerce channel in reaearch area with efesien value is 1,07 and 1,30 ( e > 1 ).
STRATEGI PEMASARAN JERUK DALAM MENGHADAPI PERILAKU KONSUMEN DI MASA PANDEMI COVID-19 (Studi Kasus : Desa Sippan, Kecamatan Pematang Silimahuta, Kabupaten Simalungun) Bobby Sutrat Saragih; Lyndon Parulian Nainggolan; Fandri Siburian
JURNAL REGIONOMIC Vol 4, No 1 (2022): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v4i1.771

Abstract

This study aims to (1) determine the factors that cause changes in consumer behavior in oranges during the Covid-19 pandemic, (2) determine the attributes that become consumers' decisions to buy citrus fruit products and (3) determine the marketing strategies of traders in order to keep it. survived after the Covid-19 pandemic. The research area was determined purposively or deliberately in Sippan Village, Pematang Silimahuta District, Simalungun Regency, North Sumatra Province. The population in this study were 30 farmers and traders in Saribudolok Market and 30 traders or consumers. The method of determining the sample is carried out by the Accidental method (tracing). To determine the relationship between income, occupation, education, gender, age and number of families on consumer behavior using statistical tests used Chi-Square test with confidence =0.05. To determine the attributes that become the consumer's decision to buy citrus fruit products, Fishbein analysis is used which in principle will calculate Ao (Attitude toward the object). To find out the marketing strategies by traders so that they can survive after the Covid-19 pandemic is done by using a SWOT test. The results showed that gender, education, number of dependents and occupation had no significant effect on changes in consumer behavior during the Covid-19 pandemic, while age and income had a significant effect on changes in consumer behavior during the Covid-19 pandemic. The taste of orange is the main criterion for consumers in forming attitudes towards purchasing oranges. This indicates that consumers prefer lime flavor. Meanwhile, the attributes of price, size and color, which according to consumers are the least important criteria. The marketing strategy based on SWOT analysis is Strength – Opportunity (SO), where the Strength – Opportunity (SO) strategy in the SWOT matrix is first, improving the quality of citrus fruits produced with high prices of oranges and second, namely mutually beneficial cooperation between farmers and traders through media marketing. e-commerce
ANALISIS NILAI TAMBAH PENGOLAHAN NIRA AREN MENJADI GULA AREN DESA BULUH AWAR, KECAMATAN SIBOLANGIT Posman HP Marpaung; Fandri Siburian
JURNAL REGIONOMIC Vol 5, No 1 (2023): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v5i1.1041

Abstract

This research took place in Buluh Awar Village, Sibolangit District, Deli Serdang Regency, North Sumatra Province. Determination of the research location was carried out by purposive sampling (intentionally), using the census method. Starting in the starting month in November 2021.Deli Serdang Regency is one of the centers for producing high quality palm sugar, a potential area for palm sugar processing businesses in North Sumatra Province, to be precise in Sibolangit District, Buluh Awar Village. Processing of palm sugar is carried out by the people of Buluh Awar Village with raw materials derived from palm plants that have begun to be cultivated. Sugar palm processing is intended to increase the added value of the raw material for the sap. These advantages include the added value of agro-industry by preserving agricultural products into processed products that are more durable and ready for consumption (Anonymous, 2010).This study aims to (1) analyze the type of added value and the value added from palm sap processing business into palm sugar in the research area. (2) analyze the availability of business inputs for processing palm sap into palm sugar in the study area. (3) knowing the business income of processing palm sap into palm sugar in the study area. (4) analyzing the feasibility of processing palm sap into palm sugar in the study area.The output of this internal research is the final report and is published in the online journal system (OJS) of Quality University Agrotechnoscience and additional outputs: Quality University local webinar.
Co-Authors Andi Pranata Sembiring Bobby Sutrat Saragih Chris Michael Cornelius Tarigan Enda Warista Putra Jaya Sitepu Febri Giola Pinem Frans Nico Sitanggang Iyon Ginting Jefri Hedyanta Tarigan Juliana Br Simbolon Lyndon Parulian Nainggolan Lyndon Parulian Nainggolan Posman HP Marpaung Posman Hp Marpaung Posman Marpaung Roida Ervina Sinaga Tulus Fernando Silitonga