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All Journal Cinematology Journal Anthology of Film and Television Studies
Harry Tjahjodiningrat
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The Unique Side of Luscious Natural Soap Ads LUTHFI IHWANUDIN IMANI; TM RAYHAN AL RASYID; Harry Tjahjodiningrat
Cinematology: Journal Anthology of Film and Television Studies Volume 1 - Issue 2 : Cinematology: Journal Anthology of Film and Television Studies
Publisher : Program Studi Film dan Televisi, Fakultas Pendidikan Seni dan Desain, Universitas Pendidik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.873 KB) | DOI: 10.17509/ftv-upi.v1i2.40191

Abstract

Advertising is a form of business of a company, organization, or individual that aims to provide a persuasive message by promoting and offering a service, product, or idea to the wider community through print, audio, visual media, or a combination of both, namely through video media. Audio visual. Video advertisements are often found on television and online media such as social media such as Instagram and YouTube platforms. Luscious Natural is a brand from Bandung that is engaged in the field of beauty and health. Luscious Natural produces goods in the form of soap bars and liquid for the face and body made from natural ingredients as the name suggests, which has a unique form of soap products, one example being a soap bar in the form of cakes and food. Apart from the shape, this brand also offers soap with a variety of colors and themes that are unique and look artsy visually that can be ordered specifically or custom. In dissecting this advertisement, the researcher uses qualitative research methods and uses the Applied Media Aesthetics approach proposed by Herbert Zettl to dissect the aesthetic and semiotic values contained in the advertisement on a scene-by-scene basis. It is hoped that with the results of this analysis, researchers and spectators can find and know values that are deeper in meaning and not only in terms of the context of their visual beauty. 
The Effect of Keroncong Music Arrangements on The Interest of The Keroncong Music for Keroncong Tujuh Putri Listeners Seno Maulana; Harry Tjahjodiningrat; Kiki Sukanta
Cinematology: Journal Anthology of Film and Television Studies Volume 2 - Issue 2 : Cinematology: Journal Anthology of Film and Television Studies
Publisher : Program Studi Film dan Televisi, Fakultas Pendidikan Seni dan Desain, Universitas Pendidik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (855.977 KB) | DOI: 10.17509/ftv-upi.v2i2.46446

Abstract

 This journal talk about the existence of keroncong music in globalization and modern era nowadays. Keroncong music has been around in Indonesia since it was introduced by the Portuguese in the 16th century with their Fado music. The music is well received because it has no religious value in it (egalitarian). However, with the growth of music and globalization that make other music genres easy to find in Indonesia, the existence of keroncong is increasingly threatened. Some Indonesian musician give their effort to overcome the situation, one of the way is by arrange pop music to keroncong vibes. This is what Keroncong Tujuh Putri group music do. The way they drawn the audience attention to be attracted by keroncong music made the writer want to assess how effective the effort is. The data obtained as material from this research is sourced from the shared questionnaire result about keroncong arrangement and its connection with the interest of keroncong music itself to the Keroncong Tujuh Putri listeners.
Co-Authors LUTHFI IHWANUDIN IMANI Seno Maulana Sukanta Sukanta TM RAYHAN AL RASYID