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All Journal Jurnal Adat dan Budaya Indonesia Cinematology Journal Anthology of Film and Television Studies
Wiki Riandi
Universitas Pendidikan Indonesia
Religion Arts Humanities Education

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Good Day: Aesthetic Perspectives on Audio Visual Coffee Advertisements Wiki Riandi; Raihandhika Briliantana; Salsa Solli Nafsika
Cinematology: Journal Anthology of Film and Television Studies Volume 1 - Issue 3 : Cinematology: Journal Anthology of Film and Television Studies
Publisher : Program Studi Film dan Televisi, Fakultas Pendidikan Seni dan Desain, Universitas Pendidik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.346 KB) | DOI: 10.17509/ftv-upi.v1i3.41116

Abstract

Artwork in a beauty is a must in every process of creation. Art is one of the entertainment media, which can provide pleasure for the general public. One form of art that is often used as entertainment is art in the form of audio-visual. Advertising is one form of video that is found today, almost all digital media have visual advertisements. Be it on television, billboards or billboards, the internet, and much more. Advertising media using moving visuals is considered effective because it can attract the attention of consumers who see it and tend to feel at home watching it because it is not monotonous. Advertisements are made with the hope that consumers who see are able to feel even carried away and moved to buy the product itself. Ads are made very detailed with the intent and purpose for the promotion to run perfectly. The purpose of this study is to analyze and dissect an audio visual work in the type of good day coffee advertisement both in terms of audio and visual design and creation and then see whether this advertisement has been effective in terms of visual, audio, content, and duration.
FILSAFAH KEHIDUPAN TRITANGTU SUNDA DALAM FILM EKSPERIMENTAL ADAT “GAME OVER DRAMA” Wiki Riandi; Sandie Gunara; Erik Muhammad Pauhrizi
Jurnal Adat dan Budaya Indonesia Vol. 5 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jabi.v5i1.52492

Abstract

Creating an art work is a creative process of thinking and emotion in a practical and intuitive performance. Personal coding of the author in the creation of experimental film often leads to new interpretations. The empirical experience of tradition underlies the idea of creating a notable work. Sundanese Tritangtu philosophy, a tradition of the Sundanese, contributes to the formation of sundanese's creativity in working and understanding life. In this study, an experimental film entitled "Game over Drama" was interpreted heurmeneuticly with the concept of Tritangtu with the aim of making a systematic, factual visual description, and raising awareness of the Sundanese about the relationship between humans, nature and their gods. The analysis focused on the film visual content to reveal the Sundanese Tritangtu philosophy. The results of this study reveal that the Sundanese always consider that their lives will always depend on nature and their Creator and believe that their bodies are composed of elements of water, earth, air and fire which are natural elements. This view is a relationship manifestation between the Sundanese and the universe as well as a representation of the characters contained in their bodies. This research is expected to be a reference for exploring the values of local wisdom for filmmakers who try to raise local wisdom through experimental films.
Co-Authors Erik Muhammad Pauhrizi Raihandhika Briliantana Salsa Solli Nafsika sandie gunara, sandie