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All Journal Habitat Jurnal Biosilampari: Jurnal Biologi
Vita Kurnia Utami
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Agriculture, Biological Sciences & Forestry Other

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PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN SERTA DAMPAKNYA TERHADAP PROGRAM COMMUNITY DEVELOPMENT (Kasus Produk Beras Organik “Lumpang Berlian” Agroindustri Sumber Makmur Desa Sumberngepoh, Lawang, Malang) Utami, Vita Kurnia; Setiawan, Budi; Anindita, Ratya
HABITAT Vol 25, No 1 (2014)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

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Abstract

Agroindustri Sumber Makmur merupakan sebuah industri yang menciptakan produk hijau yakni beras organik dan sereal beras organik “Lumpang Berlian”. Agroindustri tersebut merupakan salah satu upaya pemanfaatan sumberdaya potensial daerah khususnya di desa Sumberngepoh. Tujuan penelitian adalah untuk menganalisis 1) Pengaruh Green Marketing terhadap Keputusan Pembelian baik secara parsial maupun secara simultan, 2) Pengaruh Green Product, Green Promotion dan Keputusan Pembelian terhadap program Community Development, 3) Pengaruh Green Marketing secara tidak langsung melalui Keputusan Pembelian terhadap program Community Development. Hasil penelitian ini menunjukkan bahwa 1) Variabel Green Marketing berpengaruh secara signifikan terhadap variabel Keputusan Pembelian yaitu sebesar 81.9% dan sub variabel yang tertinggi adalah Green Product, 2) Variabel Product, Promotion dan Keputusan Pembelian berpengaruh secara signifikan terhadap Community Developmentyaitu sebesar 37.0%. 3) Semua hubungan yang terjadi antara variabel Green Marketing secara tidak langsung melalui Keputusan Pembelian terhadap variabel Community Development memiliki hubungan yang signifikan.   Kata Kunci: Agroindustri Beras Organik, Green Marketing, Keputusan Pembelian, Program Community Development
ISOLASI, ENUMERASI, DAN KARAKTERISASI BAKTERI PELARUT FOSFAT (BPF) INDIGENUS TANAH DESA KEBUNAN SUMENEP SEBAGAI AGEN PUPUK HAYATI ORGANIK H. Hefdiyah; Mahrus Ali; Vita Kurnia Utami
Jurnal Biosilampari : Jurnal Biologi Vol 5 No 2 (2023): Biosilampari
Publisher : LP4MK STKIP PGRI Lubuklinggau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31540/biosilampari.v5i2.1972

Abstract

Phosphate Solubilizing Bacteria (PSB) are known that have important role to improve plant phosphate uptake as biofertilizer. These Microorganism hold potential to promote organic agriculture as eco friendly and efficiency. This study aims to isolate, enumerate and characterize indigenous PSB from Kebunan Village soil as the organic biofertilizer agent. Isolation and enumeration were carried out using the spread plate method on PCA media for enumeration of the total bacteria and Pikovskaya media (PKV) and NBRIP for BPF selection and enumeration. characterization includes observing the morphological colonies and cells. These experimental studies found that the soil pH was 6.5, the temperature range was 28-35 °C, the total P content was from 0.59 to 1.09 and the dissolved phosphate content sequentially from the smallest is 0.53 (KB2), 29.41 (KB1), 60.45 (KB3). The total abundance of bacteria at 3 different locations showed variations between 1.97 x 106 to 287 x 106. The highest abundance of BPF reached 5.45 x 106 cfu/g was in the watershed which had the lowest available P content. Total 7 isolates of BPF were successfully isolated and characterized with different colony characters and cell shapes. The selected BPF isolates were dominated by Gram-positive bacilli.
Co-Authors Hefdiyah Hefdiyah I Gusti Bagus Wiksuana Mahrus Ali Ratya Anindita