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All Journal Journal of Indonesian Tourism and Policy Studies
Enggar Panggalih Masaji
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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MARKETING AND PROMOTION STRATEGIES IN INCREASING THE NUMBER OF FOREIGN TOURISTS TO A THOUSAND ISLANDS Enggar Panggalih Masaji; Priyanto Priyanto; Hasyim Asy'ari
Journal of Indonesian Tourism and Policy Studies Vol 6, No 1 (2021): Journal of Indonesia Tourism and Policy Studies
Publisher : Program Pendidikan Vokasi, Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.87 KB) | DOI: 10.7454/jitps.v6i1.270

Abstract

ABSTRACTThis paper discusses the strategy carried out by the Tourism Office in promoting the Thousand Islands to foreign countries increase the number of foreign tourists' visit to the Thousand Islands. The Thousand Islands as one of the leading tourism object in Jakarta must be promoted and marketed to foreign countries. This study uses qualitative research and descriptive research with data collection techniques interviews and observations. The results of this study are to suggest and recommend other ways to promote the Thousand Islands to foreign countries and to see how the Thousand Islands itself in welcoming foreign tourists who visit the Thousand Islands.Keywords: Marketing, Promotion, Foreign Tourist
Co-Authors Anak Agung Istri Sri Wiadnyani Hasyim Asy'ari