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All Journal Jurnal Bestari Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Jurnal Pendidikan Islam EL-MUHASABA MUQTASID Jurnal Mahasiswa Fakultas Hukum Jurnal Ilmu Komunikasi J-Simbol: Jurnal Magister Pendidikan Bahasa dan Sastra Indonesia AKSES: Jurnal Ekonomi dan Bisnis Komunikator At-Taqaddum Sawwa: Jurnal Studi Gender Komuniti : Jurnal Komunikasi dan Teknologi Informasi Isamic Communication Journal ETTISAL Journal of Communication ARISTO EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan Nyimak: Journal of Communication AKTSAR: Jurnal Akuntansi Syariah Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Jurnal STIE Semarang (Edisi Elektronik) International Journal of Islamic Business and Economics (IJIBEC) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Kridatama Sains dan Teknologi Educatif: Journal of Education Research Jurnal Komunikasi Nusantara JIIP (Jurnal Ilmiah Ilmu Pendidikan) Journal of Digital Marketing and Halal Industry Edulead : Journal of Education Management Educatif: Journal of Education Research Edulead
Nurudin Nurudin
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : At-Taqaddum

 1 
STRATEGI PEMASARAN MENGGUNAKAN SALES PROMOTION GIRLS (SPG) DALAM PERSPEKTIF EKONOMI ISLAM Nurudin, Nurudin
At-Taqaddum Volume 10, Nomor 2, Tahun 2018
Publisher : Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.279 KB) | DOI: 10.21580/at.v10i2.2987

Abstract

Sales promotion girl (SPG) is a profession that is engaged in the marketing or promotion of a product. This profession typically uses women who have interesting physical character as an attempt to attract the attention of consumers.SPG is required to have skills in offering goods/services of the company. Usually, the way product offering by SPG has some interesting characteristics in an attempt to attract the attention of consumers. With the promotion system using the services of a consumer not uncommon SPG gravitated towards these products but because of the physical appearance of the SPG looks sexy in that dress. This was done as an attempt to boost the product so well-known and was sold to the general public. This research is field research using the method of observation, interview, and documentation. This type of research is qualitative research that is data presented with words. By using a descriptive method. Islamic Economics perspective on marketing strategies using SPG is not allowed if the SPG sexy dress and exposes her body accentuating i.e., lest consumers buy goods, not because of the quality of its products.
Co-Authors Abdullah Abdullah Adelia Septiani Restanti Tania Afandi, Yosi Alfi Tranggono Agus Salim Azzukhrufina Nadia Arsy Baharudin Baharudin Devi Anggraini Oktavika Faisal Amarsah Faris Shalahuddin Zakiy, Faris Shalahuddin Fatkhiyah, Fibaroina Nida Firda Dwi Aprilyawati Frida Kusumastuti Ibnu Prasetyo Widiyono Izra, Nadya Syafira Nurul Mawadah, Sokhikhatul Mega Rahayu Nur Kusuma Wardhani Mudofir, Imam Muhammad Rais Muyassarah, Muyassarah Muyassarah, Muyassarah Nadhor, Khaerun Nanda Laily Maulidin Fajrur Noorsakti Wahyudi Nur Fatoni, Nur Nurlaksana Eko Rusminto Puri Bahesa, Samantha Bella Rafael Slamet Firdaus Rahayu Condro Murti Rahman El Junusi Samantha Bella Puri Bahesa Syaefuddin Syaefuddin Tania Setya Ningsih Triana Sekti Wakhid Kozin Wida Yuliar Rezika Widiya Yutanti Widodo, Wicha Rizky Sakti Mashito Wini Tarmini