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Journal : Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)

ANALISIS MODEL KEPUASAN KONSUMEN BERDASARKAN PENGARUH KEUNIKAN NAMA USAHA DAN NILAI KULINER Andi Setiawan
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3 No 2 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

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Abstract

This article is a research for researchers in marketing, particularly brand. This article isformulated based on the record and the facts that are found in the field. Facts where industriaculinary competition at this time spawned creativity in finding a name that has a unique culinaryefforts. uniqueness is on one side in an effort to build differentiation to competitors and at thesame time aim to influence customer satisfaction. This article attempts to explore further thefactors that lead to a better culinary value and how the value of culinary and business name to bedeterminants of consumer satisfaction. Formulation variables and indicators refer to previousresearch studies. A model has been developed and three hypotheses have been formulated toaddress the research problem. The sampling technique is quota sampling. Respondents of thisresearch were 100 respondents, of which the respondent is a consumer culinary Semarang. Dataanalysis tool used is Structural Equation Modelling (SEM) in AMOS 16.0 program. The resultsof the data analysis of this study suggests a third model and research hypothesis can be accepted.Managerial Implications give advice to focus on the influence of culinary value to customersatisfaction culinary in Semarang.
SEBUAH AGENDA PENELITIAN : MENENTUKAN FAKTOR-FAKTOR YANG MENYEBABKAN PERILAKU KONSUMEN MEMILIH DAN MEMPERGUNAKAN SKUTER MATIK Andi Setiawan
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 2 No 2 (2011): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.859 KB)

Abstract

This article is a future research agenda for researchers in marketing. This article was formulated on the basis of notes and important facts found in the field. Facts where sales and market share to more extensive automatic scooter. Along with increased sales and increased market share, this article tries to explore further the factors that cause the behavior of consumers choose automatic scooter. It is interesting where the Indonesian market, including market times are difficult to change, efficient and economical image into realms consideration in every decision and became a behavior so far
SEBUAH AGENDA PENELITIAN : MENENTUKAN FAKTOR-FAKTOR YANG MENYEBABKAN PERILAKU KONSUMEN MEMILIH DAN MEMPERGUNAKAN SKUTER MATIK Andi Setiawan
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 2 No 1 (2011): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.781 KB)

Abstract

This article is a future research agenda for researchers in marketing. This article was formulated on the basis of notes and important facts found in the field. Facts where sales and market share to more extensive automatic scooter. Along with increased sales and increased market share, this article tries to explore further the factors that cause the behavior of consumers choose automatic scooter. It is interesting where the Indonesian market, including market times are difficult to change, efficient and economical image into realms consideration in every decision and became a behavior so far
ANALISA STRUKTURAL IMAGES TERHADAP PENINGKATAN DAYA TARIK PERGUUAN TINGGI X DI SEMARANG Andi Setiawan
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3 No 1 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2273.547 KB)

Abstract

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