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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter Jurnal Bisnis dan Manajemen Spektrum Hukum Jurnal Ilmiah Hukum dan Dinamika Masyarakat Jurnal Simantec Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Administrasi Bisnis Jurnal Bioterdidik: Wahana Ekspresi Ilmiah Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Ilmiah Keperawatan (Scientific Journal of Nursing) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengembangan Wiraswasta Jurnal Keperawatan Komprehensif Jurnal Ekonomi Manajemen Sistem Informasi JATI (Jurnal Mahasiswa Teknik Informatika) JURNAL KESEHATAN BHAKTI HUSADA Jurnal Ilmiah Akuntansi Peradaban Rausyan Fikr : Jurnal Pemikiran dan Pencerahan MAHESA : Malahayati Health Student Journal Melek IT: Information Technology Journal Journal of Artificial Intelligence and Engineering Applications (JAIEA) Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ilmu Multidisplin (JIM) The Indonesian Journal of Gastroenterology, Hepatology and Digestive Endoscopy Jurnal Bisnis, Manajemen, dan Keuangan Jurnal Pendidikan Siber Nusantara Jurnal Akuntansi, Perpajakan dan Auditing PANDAWA : Jurnal Pengabdian kepada Masyarakat

ACHMAD FAUZI

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Author-ID : 454469

Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN TERHADAP NILAI PELANGGAN, KEPUASAN PELANGGAN SERTA IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN (Survey pada Pelanggan Alfamart Di Kota Malang) Dinastya Saraswati; Achmad Fauzi; Srikandi Kumadji
Jurnal Bisnis dan Manajemen Vol 3, No 2 (2016): Jurnal Bisnis dan Manajemen Volume 3 Nomor 2 Tahun 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v3i2.415

This study aims to analyze and explain the influence of Quality of Service on Customer Value and Customer Satisfaction and Customer Loyalty. Analyze and explain the influence of the Customer Value Customer Satisfaction and Customer Loyalty. Analyze and explain the effect of Customer Satisfaction to Customer Loyalty. This study included an explanatory research. The number of samples in this study as many as 102. The sampling technique using Accidental Sampling. The technique of collecting data using questionnaires. Data were analyzed using path analysis. The results showed that service quality significantly influence Customer Value. Quality Services significantly influence customer satisfaction. Customer Value significantly influence customer satisfaction. Quality Services significantly influence Customer Loyalty. Customer Value significantly influence Customer Loyalty. Customer satisfaction significantly influence Customer Loyalty.

OTONOMI DAERAH DALAM KERANGKA MEWUJUDKAN PENYELENGGARAAN PEMERINTAHAN DAERAH YANG BAIK Achmad Fauzi
Jurnal Spektrum Hukum PMIH UNTAG Semarang Vol 16, No 1 (2019): Jurnal SPEKTRUM HUKUM
Publisher : PMIH Untag Semarang

PERAN INSPEKTORAT KABUPATEN/KOTA SEBAGAI LEMBAGA PENGAWASAN INTERNAL PEMERINTAH DAERAH MENUJU TATA KEPEMERINTAHAN DAERAH YANG BAIK Achmad Fauzi
JURNAL ILMIAH HUKUM DAN DINAMIKA MASYARAKAT Vol 10, No 2 (2013): Hukum dan Dinamika Masyarakat
Publisher : Fakultas Hukum Universitas 17 Agustus (UNTAG) Semarang

Supervision is essentially an act of judging or testing whether something has been going according to a predetermined plan. With the supervision will be found that mistakes will eventually attempted repairs, the most important not to mistake happen again. Supervision is always required for all actions the central government and local authorities. Its main purpose is to avoid actions that harm the public interest, or at least to reduce as much as possible it happened. Supervision is more focused or focused on the evaluation and corrective actions to the results that have been achieved, with the intention that the proceeds according to plan. Therefore, the role of oversight agencies, in particular local government agency internal controls (Inspectorate) in the county / city in the course of carrying out the task of supervision of the machinery of government in the area of governance in order to realize good local governance, is crucial. Because the performance capabilities of internal oversight agencies also contribute to determine the successful management of local governance, since this institution has a range of supervisory duties are quite broad and has a strong position and strategic. This is because the Regional Inspectorate districts / cities in its duty to supervise not only the aspects of the use of financial / budget area, but his supervision more broadly is regarding the duties and functions, performance, and discipline region official. To realize this, the role of internal oversight agencies (Inspectorate) district / city, should be improved and optimized, so that local governance that can both manifestation.

PENGARUH PERSEPSI TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Mahasiswa Program Studi Administrasi Bisnis Angkatan “2014/2015−2015/2016” Fakultas Ilmu Administrasi Universitas Brawijaya Pembeli dan Pengguna Sepatu Nike) Rini Kurniasih; Achmad Fauzi
Jurnal Administrasi Bisnis Vol 49, No 1 (2017): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to analyze and explain the impact of Perception on Purchase Decision simultaneously or partially on Nike shoe products. Independent variables in this research аrе Consumеr Еxposurе, Consumеr Аttеntion, аnd Consumеr Comprеhеnsion. Dеpеndеnt vаriаblе in this rеsеаrch is Purchаsе Dеcision Structurе. This rеsеаrch usеd аn еxplаnаtory rеsеаrch with а quаntitаtivе аpproаch. Thе sаmpling tеchniquе usеd simplе rаndom sаmpling with а sаmplе of 99 Studеnts of Businеss Аdministrаtion Study Progrаm Bаtch “2014/2015–2015/2016” Fаculty of Аdministrаtive Sciеncе Brаwijаyа Univеrsity, Nikе shoеs shoppеrs аnd usеrs. This rеsеаrch usеd dеscriptivе stаtisticаl аnаlysis аnd infеrеntiаl stаtisticаl аnаlysis consisting of clаssicаl аssumption tеst аnd multiplе liniеr rеgrеssion аnаlysis. Thе rеsults of this rеsеаrch indicаtе thаt Consumеr Еxposurе, Consumеr Аttеntion, аnd Consumеr Comprеhеnsion hаvе а significаnt еffеct simultаnеously to thе Purchаsе Dеcision Structurе. Kеywords: Pеrcеption, Consumеr Еxposurе, Consumеr Аttеntion, Consumеr Comprеhеnsion, аnd Purchаsе Dеcision Structurе. АBSTRАK Pеnеlitiаn ini bеrtujuаn untuk mеngаnаlisis dаn mеnjеlаskаn pеngаruh sеcаrа simultаn mаupun pаrsiаl Pеrsеpsi tеrhаdаp Kеputusаn Pеmbеliаn аtаs produk sеpаtu Nikе. Vаriаbеl indеpеndеn pаdа pеnеlitiаn ini аdаlаh Pеmаpаrаn Konsumеn, Pеrhаtiаn Konsumеn, dаn Pеmаhаmаn Konsumеn. Vаriаbеl dеpеndеn pаdа pеnеlitiаn ini аdаlаh Struktur Kеputusаn Pеmbеliаn. Jеnis pеnеlitiаn yаng digunаkаn аdаlаh pеnеlitiаn pеnjеlаsаn (Еxplаnаtory Rеsеаrch) dеngаn pеndеkаtаn kuаntitаtif. Tеknik pеngаmbilаn sаmpеl yаng digunаkаn аdаlаh simplе rаndom sаmpling dеngаn sаmpеl sеbаnyаk 99 orаng Mаhаsiswа Progrаm Studi Аdministrаsi Bisnis Аngkаtаn “2014/2015–2015/2016” Fаkultаs Ilmu Аdministrаsi Univеrsitаs Brаwijаyа pеmbеli dаn pеnggunа sеpаtu Nikе. Pеnеlitiаn ini mеnggunаkаn аnаlisis stаtistik dеskriptif dаn аnаlisis stаtistik infеrеnsiаl yаng tеrdiri dаri uji аsumsi klаsik dаn аnаlisis rеgrеsi liniеr bеrgаndа. Hаsil pеnеlitiаn ini mеnunjukkаn bаhwа vаriаbеl Pеmаpаrаn Konsumеn, Pеrhаtiаn Konsumеn, dаn Pеmаhаmаn Konsumеn bеrpеngаruh signifikаn sеcаrа simultаn аtаu bеrsаmа-sаmа tеrhаdаp Struktur Kеputusаn Pеmbеliаn. Kеywords: Pеrsеpsi, Pеmаpаrаn Konsumеn, Pеrhаtiаn Konsumеn, Pеmаhаmаn Konsumеn, dаn Struktur Kеputusаn Pеmbеliаn

PENGARUH FAKTOR PSIKOLOGIS KONSUMEN TERHADAP PEMBELIAN IMPULSIF (Survei pada Konsumen yang Melakukan Pembelian Impulsif di Matahari Department Store Matos Malang) Avie Haryo Wicaksono; Achmad Fauzi; Sunarti Sunarti
Jurnal Administrasi Bisnis Vol 46, No 2 (2017): MEI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Along with the development of retail business has changed consumer behavior such as impulse buying . One of the factors in consumer behavior are psychological factors. This research aims to identify and explain the influence of psychological factors consumers of Motivation, Perception, Learning, and memory simultaneously and partially to Impulse Buying. This research used explanatory research method with a quantitative approach. The location of this research is in Matahari Department Store Malang Town Square branch. The sampling technique used was purposive sampling technique. Samples taken as many as 100 respondents are consumers who make impulse purchases. The analysis used descriptive analysis, multiple linear regression and partial regression analysis. Keywords: Motivation, Perception, Learning, Memory, Impulse Buying. ABSTRAK Seiring dengan berkembangnya bisnis ritel dan eceran telah merubah perilaku konsumen seperti pembelian impulsif. Salah satu faktor-faktor perilaku konsumen adalah faktor psikologis. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh faktor psikologis konsumen yang terdiri dari Motivasi, Persepsi, Pembelajaran, dan Memori secara bersama-sama dan parsial terhadap Pembelian Impulsif. Penelitian ini menggunakan metode explanatory research (penelitian penjelasan) dengan pendekatan kuantitatif. Lokasi penelitian ini berada di Matahari Departement Store cabang Malang Town Square. Teknik pengambilan sampel yang digunakan adalah teknik Purposive Sampling. Sampel yang diambil sebanyak 100 orang responden merupakan konsumen yang melakukan pembelian impulsif. Analisis yang digunakan adalah analisis deskriptif, analisis regresi linier berganda, dan analisis regresi parsial. Kata Kunci: Motivasi, Persepsi, Pembelajaran, Memori, Pembelian Impulsif.

PENGARUH WORD OF MOUTH MARKETING TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Coffee Toffee Cabang Kota Malang) Putra Mahdiasukma; Achmad Fauzi
Jurnal Administrasi Bisnis Vol 55, No 3 (2018): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to (1) know and explain the influence Word of Mouth Marketing which consists of Talkers, Topics, Tools, Taking Part, and Tracking on Purchasing Decision Process, (2) know and explain partially influence of Talkers variable on Purchasing Decision Process, (3) know and explain partially influence of Topics variable on Purchasing Decision Process, (4) know and explain partially influence of Tools variable on Purchasing Decision Process, (5) know and explain partially influence of Taking Part variable on Purchasing Decision Process, (6) know and explain partially influence of Tracking variable on Purchasing Decision Process. The type of research that used in this research is explanatory research. This research method is survey method with quantitative approach. Variables in this study include Talkers, Topics, Tools, Taking Part, Tracking, and Purchasing Decision Process. The population in this study is Consumers Coffee Toffee who recommended to purchasing by others, especially friends or family. Another characteristic is an adult between the ages of 18 years to 38 years. The sampling technique in this research is nonprobabilistic sampling with purposive sampling technique. The sample of this research is 100 respondents. Kеywords: Word of Mouth Marketing, Purchasing Decision, Recommendation АBSTRАK Penelitian ini bertujuan untuk (1) mengetahui dan menjelaskan pengaruh secara bersama-sama Word of Mouth Marketing yang terdiri dari Talkers, Topics, Tools, Taking Part, dan Tracking terhadap Proses Keputusan Pembelian, (2) Mengetahui dan menjelaskan pengaruh secara parsial variabel Talkers terhadap Proses Keputusan Pembelian, (3) mengetahui dan menjelaskan pengaruh secara parsial variabel Topics terhadap Proses Keputusan Pembelian, (4) mengetahui dan menjelaskan pengaruh secara parsial variabel Tools terhadap Proses Keputusan Pembelian, (5) mengetahui dan menjelaskan pengaruh secara parsial variabel Taking Part terhadap Proses Keputusan Pembelian, (6) mengetahui dan menjelaskan pengaruh secara parsial variabel Tracking terhadap Proses Keputusan Pembelian. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research. Metode yang digunakan ialah metode survei dengan pendekatan kuantitatif. Variabel dalam penelitian ini meliputi Talkers, Topics, Tools, Taking Part, Tracking, dan Proses Keputusan Pembelian. Populasi dalam penelitian ini adalah Konsumen Coffee Toffee yang direkomendasikan untuk melakukan pembelian oleh orang lain, khususnya teman atau keluarga. Karakteristik lainnya adalah sudah dewasa yaitu berumur antara 18 tahun sampai 38 tahun. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah sampling nonprobabilistik (nonprobability sampling) dengan teknik purposive sampling (sampel bertujuan). Sampel dari penelitian ini adalah 100 orang responden. Kаtа Kunci: Word of Mouth Marketing, Keputusan Pembelian, Rekomendasi

PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS (Survei Pada Anggota Komunitas Motor Honda Tiger Neo_Gat’s Malang) Adam Aji; Achmad Fauzi; Dahlan Fanani
Jurnal Administrasi Bisnis Vol 29, No 1 (2015): DESEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.106 KB)

This type of research in this study is an explanatory research with quantitative approach. The location of this research conducted in Jalan Ijen Malang, which is a gathering place for community members Tiger Neo_Gat's Malang. Methods of data collection using the questionnaire. Methods of data collection using the questionnaire. The sample in this study were 60 respondents. The sampling technique used is simple random sampling. Descriptive data analysis and multiple linear regression analysis. The results showed that Effect of Brand Community consisting of a variable Awareness Together, Ritual and Tradition and Moral Responsibility to Brand Loyalty together or partial is significant. Based on these results, In the results showed that the Joint Awareness variables become the dominant influence Brand Loyalty variables, these results suggest that community Tiger Malang (Neo_Gat's) have been able to create awareness of each member of the community to contribute to the brand Honda Tiger. Keywords: Brand community, loyality ABSTRAK Jenis penelitian dalam penelitian ini adalah penelitian penjelasan dengan pendekatan kuantitatif. Lokasi penelitian ini dilakukan di Jl Ijen Malang yang merupakan tempat berkumpulnya anggota komunitas Honda Tiger Neo_Gat’s Malang. Metode pengumpulan data menggunakan kuesioner. Metode pengumpulan data menggunakan kuesioner. Sampel dalam penelitian ini sebanyak 60 orang responden. Teknik pengambilan sampel yang digunakan adalah simple random sampling. Analisis data secara deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Pengaruh Komunitas Merek yang terdiri dari variabel Kesadaran Bersama, Ritual dan Tradisi dan Tanggung Jawab Moral terhadap Loyalitas Merek secara bersama-sama maupu secara parsial adalah signifikan. Berdasarkan hasil penelitian ini, Pada hasil penelitian menunjukkan bahwa variabel Kesadaran Bersama menjadi yang dominan mempengaruhi variabel Loyalitas Merek, hasil ini menunjukkan bahwa komunitas Honda Tiger Malang (Neo_Gat’s) sudah mampu membuat kesadaran masing-masing anggota komunitasnya untuk memberikan kontribusi terhadap merek Honda Tiger. Kata kunci : Komunitas merek, loyalitas

PENGARUH CITRA MEREK TERHADAP WORD OF MOUTH DAN KEPUTUSAN PEMBELIAN (Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Jurusan Administrasi Bisnis Angkatan 2014/2015-2015/2016 Pembeli Handphone Samsung Galaxy) Mohammad Alfa Hasyim; Achmad Fauzi; Dahlan Fanani
Jurnal Administrasi Bisnis Vol 43, No 1 (2017): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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The purpose of this study to analyze and explain: the influence of Brand Image on Word of Mouth; the influence of Word of Mouth on the Purchase Decision; the influence of Brand Image on buying decision.This research applies the explanatory research with quantitative approach. The sample was used for this research are 82 respondents from students of the Faculty of Administrative Science Department of Business Administration Forces in 2014 / 2015-2015 / 2016 Mobile Samsung Galaxy users which closed by purposive sampling method. The data collection that used in this research is Survey. The result is analyzed by descriptive analysis and path analysis. The result of this research showed that: Brand Image (X) has significant and positive influence on the Word of Mouth (Y1), Word of Mouth (Y1) significant and positive influence on the purchase decision (Y2), and Brand image (X) significant and positive influence either directly or indirectly through the Word of Mouth (Y1). This research implicates Samsung Electronics should be able to maintain a strong, positive impression of the brand, as it can provide benefits for the company when the brand is still good in the eyes of consumers. Kеywords: Brand Image, Word of Mouth, and Purchase Decision ABSTRAK Penelitian ini bertujuan untuk menganalisis dan menjelaskan: pengaruh Citra Merek terhadap Word of Mouth; pengaruh Word of Mouth terhadap Keputusan Pembelian; Citra Merek terhadap Keputusan Pembelian. Penelitian ini menggunakan jenis penelitian explanatory research dengan pendekatan kuantitatif. Sampel yang digunakan berjumlah 82 orang responden yang merupakan mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Jurusan Administrasi Bisnis Angkatan 2014/2015-2015/2016 pengguna Handphone Samsung Galaxy dengan menggunakan Purposive Sampling. Metode pengumpulan data yang digunakan dalam penelitian ini adalah angket. Analisis data menggunakan analisis deskriptif dan analisis jalur (path analysis). Hasil dari penelitian menunjukkan bahwa: Citra Merek (X) berpengaruh signifikan dan positif terhadap Word of Mouth (Y1), Word of Mouth (Y1) berpengaruh signifikan dan positif terhadap Keputusan Pembelian (Y2), dan Citra Merek (X) berpengaruh signifikan dan positif terhadap Keputusan Pembelian (Y2) baik secara langsung maupun tidak langsung melalui Word of Mouth (Y1). Sehingga, Samsung Elektronik harus dapat menjaga kesan yang positif dan kuat terhadap mereknya, karena dapat memberikan keuntungan bagi perusahaan apabila merek tersebut tetap baik di mata konsumennya. Kata Kunci: Citra Merek, Word of Mouth, dan Keputusan Pembelian.

PENGARUH PENERAPAN EXPERIENTIAL MARKETING TERHADAP LOYALITAS (Survei pada Pelanggan Kober Mie Setan, Soekarno Hatta, Kota Malang) Kartika Dwi Cahyani; Achmad Fauzi
Jurnal Administrasi Bisnis Vol 49, No 1 (2017): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to test and explain the influence of Experiential Marketing on Loyalty simultaneously and partially on Customers of Kober Mie Setan, Soekarno Hatta, Malang. Independent variables in this research are Sense, Feel, Think, Act, and Relate. Dependent variable in this research is Customer Loyalty. This type of research used explanatory research with a quantitative approach. The sampling technique used purposive sampling with a sample of 115 customers of Kober Mie Setan, Soekarno Hatta, Malang. Data collection methods used questionnaire and interview. Data analysis techniques used in this research are descriptive statistical analysis and inferential statistical analysis by using multiple linear regression аnаlysis. Thе rеsults of this rеsеаrch indicаtе thаt Sеnsе, Fееl, Thin, Аct, аnd Rеlаtе аrе simultаnеously hаvе а significаnt еffеct on Customеr Loyаlty which cаn bе sееn from thе significаncе vаluе F (0,000) < α (0,05) аnd Аdjustеd R Squаrе vаluе is 0,540 or 54%. Kеywords: Еxpеriеntiаl Mаrkеting, Sеnsе, Fееl, Think, Аct, Rеlаtе, Loyаlty, аnd Customеr Loyаlty. АBSTRАK Pеnеlitiаn ini bеrtujuаn mеnguji dаn mеnjеlаskаn pеngаruh sеcаrа simultаn (bеrsаmа-sаmа) dаn pаrsiаl Еxpеriеntiаl Mаrkеting tеrhаdаp Loyаlitаs pаdа Pеlаnggаn Kobеr Miе Sеtаn, Soеkаrno Hаttа, Kotа Mаlаng. Vаriаbеl indеpеndеn pаdа pеnеlitiаn ini iаlаh Pаncа Indеrа, Pеrаsааn, Pikirаn, Tindаkаn, dаn Hubungаn. Vаriаbеl dеpеndеnpаdа pеnеlitiаn ini iаlаh Loyаlitаs Pеlаnggаn. Jеnis pеnеlitiаn yаng digunаkаn dаlаm pеnеlitiаn ini аdаlаh pеnеlitiаn pеnjеlаsаn (еxplаnаtory rеsеаrch) dеngаn pеndеkаtаn kuаntitаtif. Tеknik pеngаmbilаn sаmpеl yаng digunаkаn аdаlаh purposivе sаmpling dеngаn sаmpеl 115 orаng Pеlаnggаn Kobеr Miе Sеtаn, Soеkаrno Hаttа, Kotа Mаlаng. Mеtodе pеngumpulаn dаtа yаng digunаkаn iаlаh kuеsionеr dаn wаwаncаrа. Tеknik аnаlisis dаtа yаng digunаkаn pаdа pеnеlitiаn ini аdаlаh аnаlisis stаtistik dеskriptif dаn аnаlisis stаtistik infеrеnsiаl dеngаn mеnggunаkаn аnаlisis rеgrеsi liniеr bеrgаndа. Hаsil pеnеlitiаn ini mеnunjukkаn bаhwа vаriаbеl Pаncа Indеrа, Pеrаsааn, Pikirаn, Tindаkаn, dаn Hubungаn bеrpеngаruh signifikаn sеcаrа simultаn (bеrsаmа-sаmа) tеrhаdаp Loyаlitаs Pеlаnggаn yаng dаpаt dilihаt dаri nilаi sig. F (0,000) < sig. α dаn nilаi Аdjustеd R Squаrе sеbеsаr 0,540 аtаu 54%. Kаtа Kunci: Еxpеriеntiаl Mаrkеting, Pаncа Indеrа, Pеrаsааn, Pikirаn, Tindаkаn , Hubungаn, Loyаlitаs, dаn Loyаlitаs Pеlаnggаn.

PENGARUH RELATIONSHIP MARKETING (PEMASARAN HUBUNGAN) TERHADAP LOYALITAS (Survei pada Nasabah Tabungan BritAma PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Gresik) Widya Kusuma Wardhani; Achmad Fauzi; Zainul Arifin
Jurnal Administrasi Bisnis Vol 51, No 1 (2017): OKTOBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research attempts to explain the influence of relationship marketing and Customers’ Loyalty through variable Mutual Benefit (X1), Commitment (X2), Communication (X3), and Authencity (X4) simultaneously and partial of Customers’ Loyalty (Y) on the Customer of BritAma Saving Account in PT. Bank Rakyat Indonesia (Persero) Tbk. Branch Office Gresik This research used Explanatory Research method by implementing purposive sampling technique. The data collection was conducted with questionnaires which distributed to 101 costumers of BritAma saving accounts in PT. Bank Rakyat Indonesia (Persero) Tbk. Branch Office Gresik. Data analysis in this research used descriptive analysis, classical assumption test, and multiple linear regression analysis, supported by SPSS program. The results of this research indicate that simultaneosly Variable in the concept of Relationship Marketing which includes Variable Mutual Benefit, Commitment, Communication, and Authencity have significant influence on the dependent variable of Customers’ Loyalty. The analysis showed that a partial Variable of Mutual Benefit, Commitment, Communication, and Authencity having influence a significant impact on Customers’ Loyalty. Kеywords: Relationship Marketing, Customer Loyalty АBSTRАK Penelitian ini bertujuan untuk menjelaskan pengaruh Relationship Marketing (Pemasaran Hubungan) terhadap Loyalitas melalui Variabel Keuntungan Bersama (X1), Komitmen (X2), Komunikasi (X3) dan Kebenaran (X4) secara simultan dan parsial terhadap Loyalitas Nasabah (Y) pada Nasabah Tabungan BritAma PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Gresik. Penelitian ini menggunakan metode Explanatory Research, dengan menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan kuisioner yang disebarkan kepada 101 orang Nasabah Tabungan BritAma PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Gresik. Analisis data dalam penelitian ini menggunakan analisis deskriptif, uji asumsi klasik, dan analisis regresi linier berganda yang dibantu dengan program SPSS. Hasil penelitian menujukan bahwa secara simultan variabel bebas dalam konsep Relationship Marketing (Pemasaran Hubungan) yang meliputi Variabel Keuntungan Bersama, Komitmen, Komunikasi, dan Kebenaran memiliki pengaruh yang signifikan terhadap variabel terikat yaitu Loyalitas Nasabah. Hasil analisis secara parsial menunjukkan bahwa Variabel Keuntungan Bersama, Komitmen, Komunikasi, dan Kebenaran masing-masing memiliki pengaruh yang signifikan terhadap Loyalitas Nasabah. Kаtа Kunci: Relationship Marketing, Loyalitas Nasabah

Co-Authors . Hendriyawan Aan Santi Abdul Aziz Rani Abdul Khamid Adam Aji Ade Uum Susandy Adelia Putri Aim Muzaqqi Ali Akbar Ali Imron Yusuf Amanda Salsabillah Amellia Fatimatus Saputri Amin Otoni Zebua Amri Darwis Anang Kukuh Adisusilo Andi Ramadhan Andree Kurniawan Angga Pramudita Anggita Aprilliani Anggita Kurnia Heru Susilo Aniar Safitri Anisah Sasa Septiani Aprilia Hapsari Aprilia Rizki Utami Aqila Saputri Ari Fahrial Syam Ari Irawan Arief Rachman Arif Sejati Arik Kurniawati Armen Armen Arshita Auliana Ati Sumiati Avie Haryo Wicaksono Ayu Angelika Beny YV Nasution Bida Sangadji Bona Adhista Buaton, Relita Budi Tan Oto Cahyo Rachmat Irawan Cekli Wahyuwidowati Chudahman Manan Chusnul Chotimal Chyntia Adelina Hutabarat Citra Swantika Pane Dadang Makmun Dahlan Fanani Daldiyono Daldiyono Daniel Gunawan Deby Pratiwi Deddy Gunawanjati Deftia Soza Dewi Ambarwati Diah Rini Handjari Dian Puspita Sari Dicky Levenus Tahapary Dinastya Saraswati Dolly Dolven Kansera Edy Yulianto Eka Amelia Chiesa Julianti Ekowati Rahajeng Eli Indawati Elina Anglaini Elli Arsita Ening Krisnuhoni Etty Gurendrawati Evi Yunita F. X. Toha Fadel Muhammad Akbar Fahmi Agus Fahruddin Fajar Alfahri Fajar Raditya Farida Murtiani Fatmajid Asykara Fauziyah Tri Rachmawati Febrina Cahyaningtias Femmy Wulansari - Ferry Maryadi Fika Fitriyani Firman Armanda Fransiska Hardi Galuh Putri Gilang Ramadhan GOESTI MESKANA PELAWI PELAWI Hanna Meitha Hasan Maulahela Hasbulloh Hasbulloh Helsa Novelia Hendra Wijayanto Hermansyah Sembiring Herti Dakhi Hidayah, Zainur Husnul Khair I Gusti Ketut Agung Ulupui I Gusti Prahmana Ifi Adfentari Ilham Ahmadi Imam Suyadi Indra Marki Indra Pahala Irzan Soepriyadi Jane Estherina Jeffri Gunawan Joseph Dedy Irawan Joseph JY Sung Julwan Pribadi Kadarisman Hidayat Kaka Renaldi Kameylin Isnaina Aurora Kartika Dwi Cahyani Katharina Setyawati Khairul Arief Rachman Khoirunnisa Khoirunnisa Kiki Hendra Sitepu Lanang Adi Saputra Lattifah Rahmaviani Lelly Salsabila Nursyiah Lia Idealistiana Listiana Aulia Sari Lukiyana, Lukiyana M Purnomo Isnaeni Mairatua Sangaji Marcellus Simadibrata Mardatila Az Zahra Masnia Ahmad Masyhur Irsyam Mega Puspa Ningrum Mesra Yel MILLI ALFHI SYARI Moch Ikhsan Mokoagow Mohammad Alfa Hasyim Muhammad Afdhol Zulfikri Muhammad Alfanny Muhammad Arya Dewanahalim Muhammad Bagus Muhammad Fadillah Azmi Mulyono, Lalu Edy Herman Murdani Abdulah Murdani Abdullah Nata Pratama Nia Nurfitri Nisan Soeheri Niyar Andina Novie Rahmawati Zirta Nuning Handayani Nur Rasyid Nuramalia Hasanah Nurlaela Nurlaily Vendyansyah Nurmala Panjaitan Nurul Akbar Nury Nur Melati Tanjung Oni Dian Rachmatiwi Pamela Abineno Paulus Kusnanto Pradana Suwondo Pramudiyanti Pramudiyanti Puji Dwi Astutik Putra Mahdiasukma Putri Afrillia Putri Nur Amelia Putri Pamungkas Sari Dewi Raden Nur Ista Rahmawaty Rahmawaty Raja Imanda Hakim Nasution Reni Anggraeni Aprillia Riahdo Saragih Ricka Bonita RIFDAHTUL GHINAA SINAMBELA Rikana Lisgantini Rini Kurniasih rini nurdini Rini Wilda Rahmawati Rino Subekti Riwin Kusnaryati Rizka Sri Yulianti Rizki Nazala Rizki Yaruntradhani Robiansyah, Anton Rolan Sitompul Romaida Romaida Rona Samsinar Rudy Hidayat Santi Susanti Sarifah Robbiatul Adawiah Sedijono Sedijono Sella Dwi Pratiwi Septian Rahman Hakim Seri Mei Maya Ulina Shifa Ashila Salwa Simon Salim Sindy Nur Fazriyah Sisman Prasetyo Sismawati Situmorang Siti Fatimah Sonia Lifia Sri Maulidia Permatasari Sri Zulaihati Srikandi Kumadji Steven Sumantri Suhardjono Suhardjono Sunarti Sunarti Suryani Suryani Suryantini Suryantini Susilowati Susilowati Susmiyati Suzana Ndraha Syafri Harto Theresia Naomi Putri Manurung Tita Juwita Tjahjadi Robert Tedjasaputra Tri Angga Tri Jalmo Tri Yuniastuti Trisa Inayah Unggul Budihusodo Usama Juniansyah Fauzi Wahyu Istiqomah Widhi Sulistyowati Widia Aryni Widiyah Yuniarti Aksah Widya Kusuma Wardhani Wirianti Wulandari Wulandari Yohanes Hady Manjo Yulisbet Hutapea Yunita Dwi Setiowati Yuyun Nur Faridah ZAINUL ARIFIN

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