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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan E-Journal of Tourism E-Jurnal Ekonomi dan Bisnis Universitas Udayana Majalah Ilmiah Teknologi Elektro E-Jurnal Manajemen Universitas Udayana Jurnal Keuangan dan Perbankan JURNAL MANAJEMEN AGRIBISNIS JUIMA : Jurnal Ilmu Manajemen Jurnal Master Pariwisata (JUMPA) Asia-Pacific Management and Business Application International Journal of Supply Chain Management Forum Manajemen STIMI Handayani Denpasar Jurnal Ilmiah Manajemen dan Bisnis ABDIMAS PATIKALA: Jurnal Pengabdian Kepada Masyarakat ASEAN Marketing Journal International Journal of Applied Business and International Management

I Putu Gde Sukaatmadja

Fakultas Ekonomi Dan Bisnis, Universitas Udayana

Author-ID : 483240

Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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PERAN KEUNGGULAN BERSAING MEMEDIASI PENGARUH INOVASI PRODUK TERHADAP KINERJA PEMASARAN UMKM PRODUK ENDEK DI DENPASAR Suryaningsih, Luh Pande; Sukaatmadja, I Putu Gde; Yasa, Ni Nyoman Kerti
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

ABSTRACT The purpose of this study is to explain the role of competitive advantage mediate the influence of product innovation on marketing performance at endow mnkm in Denpasar City This research was conducted in Denpasar City. The population used is the owner or manager of endek product MSEs. Sampling method used is purposive sampling. Data analysis used is path analysis and Sobel Test. Based on the analysis result found that product innovation have positive and significant effect to competitive advantage, product innovation have positive and significant effect to marketing performance, competitive advantage have positive and significant influence to marketing performance and competitive advantage have positive and significant influence in mediating product innovation to marketing performance. Suggestions on MSEs of endek products are expected to pay more attention to the innovation of products to be produced so as to compete.

CORPORATE SOCIAL RESPONSIBILITY TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH CITRA PERUSAHAAN Ni Nyoman Kerti Yasa; Putu Gde Sukaatmadja; I G.N. Jaya A. Widagda; I Putu Andika Angga Putra
Jurnal Keuangan dan Perbankan Vol 19, No 1 (2015): January 2015
Publisher : University of Merdeka Malang

The purpose of this study was to determine the effect of corporate social responsibility towards the customerloyalty, mediated by corporate image. The population in this study was the customers of BPR. The number ofsamples was 120 respondents by using purposive sampling method. The data analysis technique used was thetechnique of path analysis and the Sobel test. The results of this study indicated that CSR had a positive andsignificant impact on the corporate image and the customer loyalty of BPR in Denpasar. The variable ofcorporate image was proved to be able to mediate the effects of CSR on BPR customer loyalty in Denpasarsignificantly. The implication of this research was suggested to BPR industry in Denpasar to implement andto communicate the CSR activities done to increase the corporate image and to increase the customer loyalty.

Effect of Industry Competıtıon and Entrepreneurıal Company to Implementatıon of Dıfferentıatıon Strategy, SME Performance, and Poverty Allevıatıon Ni Nyoman Kerti Yasa; Putu Gde Sukaatmadja; Henny Rahyuda; I.G.A Ketut Giantari
APMBA (Asia Pacific Management and Business Application) Vol 3, No 1 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

The purpose of this study was to determine the effect intensity of industry competition and entrepreneurial company to the implementation of differentiation strategy, SME (Small and Medium Enterprise) performance, and poverty alleviation. In this study examined five variables, namely intensity of industry competition, entrepreneurial company, implementation of differentiation strategy, and SME performance, and poverty alleviation. This study took place in the Gianyar regency with target population of the SME industry. Sampling was purposive sampling study. Based on Slovin's formula, the number of samples taken was as many as 100 SME that spread across districts in Gianyar regency. Respondents were managers. Statistical analysis was used to test hypothesis is Structural Equation Model (SEM). The results showed that the intensity of industry competition has positive and significant effect on the implementation of differentiation strategy, and the intensity of industry competition has positive and significant effect on the performance of SME. Entrepreneurial company has positive and not significant effect on the implementation of differentiation strategy, and entrepreneurial company also has positive and not significant effect on the performance of SME, as well as the implementation of differentiation strategy has positive and significant effect on the performance of SME. Furthermore, SME performance improvement can enhance poverty alleviation in the Gianyar regency. And for the future, SME in Gianyar regency should be intensified to implement strategy of differentiation and increase entrepreneurial company in order to improve the performance of SME and their implications for poverty alleviation in Gianyar regency.

PERAN KEUNGGULAN BERSAING MEMEDIASI PENGARUH INOVASI PRODUK TERHADAP KINERJA PEMASARAN UMKM PRODUK ENDEK DI DENPASAR Luh Pande Suryaningsih; I Putu Gde Sukaatmadja; Ni Nyoman Kerti Yasa
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

PELATIHAN DAN PENDAMPINGAN TENTANG AUDIT PEMASARAN PADA KOPERASI SIDI DESA SANUR I.G.A.K. Giantari; N.N.K. Yasa; I.B.K. Surya; N.W. Ekawati; I.P.G. Sukaatmadja; A.A.S. Kartika Dewi
Buletin Udayana Mengabdi Vol 16 No 3 (2017)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Koperasi Sidi merupakan koperasi yang berada di Desa Sanur yang membawahi 14 Unit Usaha Otonom (UUO). Dalam 5 tahun terakhir kinerjanya berfluktuasi karena munculnya pesaing baru yang potensial, untuk itu diperlukan audit pemasaran. Tujuan pengabdian masyarakat ini adalah memberikan pelatihan tentang audit pemasaran kepada manajemen dan staf Koperasi Sidi dalam mengantisipasi perubahan lingkungan dan persaingan. Pelaksanaan kegiatan ini menggunakan metode ceramah dan pendampingan. Ceramah tentang audit pemasaran diberikan kepada 20 orang pimpinan dan staf Koperasi Sidi. Selanjutnya dilakukan pendampingan kepada para peserta untuk mempraktekkan tentang pelaksanaan audit pemasaran di koperasi. Pelatihan dan pendampingan tentang audit pemasaran di Koperasi Sidi sudah berjalan lancar sehingga mampu meningkatkan pemahaman manajer dan staf Koperasi Sidi tentang audit pemasaran. Hasil pelatihan diharapkan dapat menghasilkan kebijakan dalam penentuan melakukan evaluasi terhadap kinerja pemasaran di Koperasi Sidi Desa Sanur. Luaran dari pengabdian ini berupa 1) model, 2) artikel yang dimuat dalam jurnal nasional ber ISSN yaitu Udayana Mengabdi dan 3) makalah yang disampaikan dalam pertemuan Nasional.

PENYULUHAN MANAJEMEN BAGI PENGUSAHA KECIL DI PESISIR PANTAI SANUR I. G. A. K. Giantari; N.N Kerti Yasa; H. Rahyuda; N.W Ekawati; I.P.G. Sukaatmadja; M.K Sri Budhi
Buletin Udayana Mengabdi Vol 15 No 3 (2016)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Kegiatan pengabdian kepada masyarakat ini bertujuan memberikan pemahaman tentang kualitas layanan,kualitas produk, cara penetapan harga, cara melakukan komunikasi dan pengelolaan keuangan secaraprofesional kepada para pengusaha kecil yang ada di Pantai Sanur. Metode kegiatan pengabdianmasyarakat ini menggunakan metode penyuluhan yaitu mendatangi satu persatu peserta pengabdian,praktek, diskusi dan tanya jawab. Metode penyuluhan digunakan untuk menyampaikan pengetahuan secaraumum tentang kualitas layanan dan laporan keuangan perusahaan yang sederhana kepada peserta. Praktekdigunakan untuk memberikan keterampilan langsung mengenai pembuatan laporan neraca dan rugi laba yangsederhana sehingga mereka faham dan dapat mengaplikasikan dalam kegiatan usahanya. Tanya jawab digunakanuntuk melengkapi hal-hal yang belum terakomodasi oleh kedua metode di atas. Penyuluhan ini diikuti oleh parapengusaha yang terdapat di Pantai Sanur sebagai subyek sasaran.Hasil penyuluhan menunjukkan bahwa kegiatan ini cukup berhasil dilakukan hal ini dapat dilihat dari: (1) pesertayang berpartisipasi sesuai dengan target yaitu 100 persen (16 dari 16 orang pengusaha bersedia diberikanpenyuluhan) (2) hasil penyuluhan dinyatakan sangat baik sesuai dengan kuesioner yang diisi oleh peserta, (3)Peserta sangat antusias mengikuti penyuluhan yang dilihat dari keseriusan mengikuti penyuluhan, banyakpertanyaan yang diajukan.

PERSEPSI KEADILAN DALAM PEMULIHAN LAYANAN PADA KEPUASAN YANG DIMODERASI GENDER, SERTA DAMPAK TERHADAP NIAT MENGINAP KEMBALI DAN WOM Raka Yasta Vinartha; Ni Wayan Sri Suprapti; Putu Gede Sukaatmadja
Buletin Studi Ekonomi VOL.20.NO.2.AGUSTUS 2015 (PP 83-176)
Publisher : Buletin Studi Ekonomi

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The Effect of Fairness Perception to Satisfaction After Complaints and The Impact on The Intent To Stay Back and WOM. This research aims to clarify the relationship between the three perceptions of fairness experienced by customers with post-recovery service satisfaction and the satisfaction of the behavioural effects of post-recovery service and the intention of revisiting and the willingness to deliver a positive recommendation (WOM). This study also discusses the role of gender in moderating the relationship between perceptions of fairness with post-service satisfaction. Data were obtained from 142 hotels’ customers (foreign tourists) who stay at five-star hotels and have experienced on disappointed services. Data were collected using questioner and subsequently analyzed using descriptive statistics and inferential statistics such as Analysis of Partial Least Square (PLS). The results showed that: (1) distributive fairness has no impacts on customer satisfaction after complaints; (2) procedural fairness and interactional fairness impact positively satisfaction after complaints (3) Satisfaction after handling complaints effect positively the intention on staying back and WOM. (4) Gender does not strengthen and/or not weaken the perception of fairness to the satisfaction of post complaints. Keywords: perception of fairness, satisfaction after complaints, intent to stay back, WOM, gender

PERAN KREDIBILITAS MEREK MEMEDIASI KREDIBILITAS ENDORSER DENGAN EKUITAS MEREK (Studi pada Konsumen “Kartu AS” di Kota Denpasar) Robby Sondakh; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja
Buletin Studi Ekonomi VOL.21.NO.2.AGUSTUS 2016 (PP 115-232)
Publisher : Buletin Studi Ekonomi

Abstract: Empirically the Role of Brand Credibility to Mediate Endorser Credibility and The BrandEquity on Consumers. This study aims to investigate empirically the role of brand credibility to mediateendorser credibility and the brand equity on consumers “Kartu AS” in Denpasar, Bali. Respondents inthis study is the 200 customers of “Kartu AS” in the Denpasar City. The sampling method used ispurposive sampling method, with the customer’s criteria of respondents, who had seen the advertiseand use “Kartu AS” at least 6 (six) months, as well as a minimum of a high school educationTesting thehypothesis of the study carried out by Structural Equation Modeling (SEM) with applications toolsAnalysis of Moment Structure (AMOS). The results showed that endorser credibility positive andsignificant impact on brand credibility, endorser credibility positive and significant impact on brandequity, brand credibility positive and significant impact effect on brand equity, and brand credibility isable to mediate significantly the effect of endorser credibility to brand equity. Abstrak: Peran Kredibilitas Merek Memediasi Kredibilitas Endorser dengan Ekuitas Merek. Penelitianini bertujuan menjelaskan peran kredibilitas merek memediasi kredibilitas endorser dengan ekuitas merekpada Konsumen “Kartu AS” di Kota Denpasar, Bali. Responden dalam penelitian ini adalah 200 pelanggan“Kartu AS” di Kota Denpasar. Metode penentuan sampel menggunakan metode purposive sampling,dengan kriteria pelanggan responden yang pernah melihat iklan dan menggunakan layanan “Kartu AS”minimal 6 (enam) bulan terakhir, serta minimal berpendidikan SMA/SMK. Pengujian hipotesis penelitiandilakukan dengan Structural Equation Modeling (SEM) dengan alat bantu aplikasi Analysis of MomentStructure (AMOS). Hasil penelitian menunjukkan bahwa kredibilitas endorser berpengaruh positif dansignifikan terhadap kredibilitas merek, kredibilitas endorser berpengaruh positif dan signifikan terhadapekuitas merek, kredibilitas merek berpengaruh positif dan signifikan terhadap ekuitas merek, dan kredibilitasmerek mampu memediasi secara signifikan pengaruh kredibilitas endorser terhadap ekuitas merek.

ANALISIS EKUITAS MEREK PRODUK WATERBASED FINISING IZYKOTE (KASUS DI KABUPATEN GIANYAR) Adianti Adianti; I Putu Gde Sukaatmadja; Abdullah Jawas
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 6 Nomor 2 Tahun 2012
Publisher : Universitas Udayana

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The purpose of this research are to recognize the brand awareness, brand trust, brand satisfaction, brand loyalty, and brand equity from Izykotewaterbased finishing product so we can arrange promotion strategy for the future. To carry on the purpose of those research, the research has been conducted toward for 160 respondent that taken from Kabupaten Gianyar. This research is using Purposive Sampling method by choosing a better respondent to become research sampling. The data was collected by questioner list. The analysis data did by Structural Equation Modeling (SEM), and the data were processed by AMOS verse 6, and SPSS verse 15. The result of this research shows, that the brand awareness factors having positive and significant influence to the brand trust for 0.47, the brand awareness have positive influence to the brandsatisfaction for 0.42, the brand trust have positive influence to the brand loyalty for 0.30, the brand satisfaction have a positive influence to the brand loyalty for 0.40, and the variable having a directly effect on positive and significant to brand equity is customer loyalty that is 0.32. The implication of the research result are to expected the improve and increase of the working performance manager especially marketing department to takes opportunities, necessary target market, carrying handicraft worker loyalty, that can be create to brand equity. Beside that company need to keep in touch with every worker who have basic to believe or trust, having satisfaction, and loyalty to used Izykotewaterbased finishing, that make Izykotemore stronger brand at Kabupaten Gianyar

APLIKASI THEORY OF PLANNED BEHAVIOR DALAM MENJELASKAN PERILAKU EKOLOGIS GENERASI Y DI KOTA DENPASAR Ni Ketut Dian Suryandari; Ni Wayan Sri Suprapti; I Putu Gde Sukaatmadja
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Universitas Udayana

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This research aimed to examine the effect of environmental knowledge on environmental attitude;the effect ofenvironmental attitudes, subjective norms, and perceived behavioral control on ecological behavior; and thediference of environmental knowledge, environmental attitudes, and ecological behavior between male andfemale. Data collected through questionnaires distributed to 120 respondents in some nutrients club in DenpasarCity determined by purposive sampling. Hypothesis tested by using Partial Least Square and t-test. Theresults indicate that the environmental knowledge has positive and significant effect on environmentalattitude; environmental attitudes, subjective norms, and perceived behavioral control have positive andsignificant effect on ecological behavior; and there is no significant difference in environmental knowledge,environmental attitude and ecological behavior between Generation Y male and female in Denpasar City.

Co-Authors A.A.S. Kartika Dewi AA. GEDE MAHENDRA KUSUMA Abdullah Jawas Abdullah Jawas Adianti Adianti Adinda Fauziyyah Djayadiningrat Adinegara, Joko Amen Wirajaya Anak Agung Putu Agung Suryawan Wiranatha ayu maha widyanthi Ayu Stia Rini Daniel Pereira Desak Ayu Made Eva Suari Adnyani Felicia Anggraini Gede Yuda Paramartha gita ekowati anjarsari Gusti Ayu Dewi Adnyani Gusti Ayu Theoria Dei Gusti Ngurah Gunawan H. Rahyuda Henny Rahyuda Herdian Armandhani Holil Pujiyati I Dewa Gede Kresna Wirawan I G. A. Ngr Jaya Widagda I G.N. Jaya A. Widagda I GUSTI AGUNG AYU AMBARAWATI I Gusti Ayu Ketut Giantari I Ketut Rahyuda I Ketut Rahyuda I Komang Trisna Eka Putra I M. Pasek Suardika I Made Arya Baskara I Made Predanggapati Juana I Made Wardana I Nyoman Sudiarta I Putu Agus Purnama Adi Putra I Putu Andika Angga Putra I Putu Danika Angga Putra I WAYAN BUDIASA I Wayan Fajar Okta Perdana I Wayan Mahendra Putra AN I.B Koman Suarmaja I.B.K. Surya Ida Ayu Gede Tantyani Dhaniswari Ida Ayu Putu Suryantari Ida Bagus Gde Pujaastawa Iman Yosafat Nangi Intan Agustina Ariani Darmayasa Joko Adinegara Kadek Silvia Ermayanti Luh Gede Dian anggara Putri Luh Pande Suryaningsih Luh Putu Rara Ayu Ratnaningrum Made Arly Dwi Cahyana Made Dhena Yunita Sari Made Kembar Sri Budhi Made Nafshya Ananda Putri Mahayanti Fitriandari Mikhael Credo Samuel Mangolo N. DANE N.N.K. Yasa N.W Ekawati Ngakan Putu Surya Adi Dharma Ni Kadek Anita Dewi Ni Ketut Dian Suryandari Ni Luh Gde Sari Dewi Astuti Ni Luh Putu Indiani Ni Made Mirawati Ni Nyoman Kerti Yasa Ni Putu Devighita Tasya Maharani Ni Wayan Ekawati Ni Wayan Sri Ariyani Ni WAYAN SRI ASTITI Ni Wayan Sri Suprapti Ni Wayan Sri Suprapti Niky Purbawisesa Nym Dayuh Rimbawan Nyoman Agus Surya Nugraha Pande Ketut Ribek pinaria, ni wayan chintia Putu Cindy Clarista Darmaningrum Putu Ratih Arta Eliasari Putu Saroyini Piartrini Putu Tara Ayu Paramita Putri Putu Yudi Setiawan Putu Yunita Wacana Sari Rahmayanti, Putu Laksmita Dewi Raka Yasta Vinartha Ratih Kusuma Dewi Regina Giovanna Winatha Robby Sondakh RUTH AMRYYANTI Siti Anggriana Siti Hajar Sri Suprapti Suryaningsih, Luh Pande Tesa Asashi Wayan Ardani Wayan Ardani

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