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Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program Raditya Pratama Putra; Indri Rachmawati; Yuristia Wira Cholifah
MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i1.6992

Abstract

The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.
KEPUASAN MAHASISWA TELKOM UNIVERSITY DALAM PEMANFAATAN SITUS SMB.TELKOMUNIVERSITY.AC.ID SEBAGAI MEDIA INFORMASI Raditya Pratama Putra; Yuliani Rachma Putri
Jurnal Sosioteknologi Vol. 14 No. 1 (2015)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2015.14.1.9

Abstract

Proses komunikasi saat ini semakin berkembang dengan memanfaatkan teknologi yang memadukan antara teknologi informasi dan teknologi komunikasi sehingga muncul istilah Teknologi Informasi dan Komunikasi (TIK). Teknologi tersebut melahirkan sebuah sarana yaitu internet. Masyarakat menggunakan media, didasari oleh motif sebagai harapan khalayak ketika menggunakan media, dan kesenjangan kepuasan khalayak setelah menggunakan media. Tujuan penelitian ini untuk mengetahui motif informasi, motif identitas pribadi, motif integrasi dan interaksi sosial, dan motif hiburan, serta mengetahui tingkat kepuasan pada mahasiswa Universitas Telkom dalam menggunakan situs smb.telkomuniversity.ac.id. Metode penelitian yang digunakan adalah metode survei deskriptif dengan pendekatan kuantitatif. Hasil penelitian ini adalah terjadinya kesenjangan kepuasan dari skor rata-rata Gratification Sought dan Gratification Obtained. Untuk motif informasi diperoleh skor 3,22>3,14 dan untuk motif identitas pribadi diperoleh skor 3,23>3,16, sehingga terjadi kesenjangan bahwa media tidak memuaskan (GS>GO). Integrasi dan interaksi sosial diperoleh skor 2,69<2,73, dan hiburan diperoleh skor 2,72<2,80, sehingga terjadi kesenjangan yang memuaskan (GS<GO).Kata kunci: informasi, teknologi informasi dan komunikasi, motif, kesenjangan kepuasanToday communication process is developing by utilize technology which combined information technology and communication technology, thus appears new term named Information and Communication Technology (ICT), which led a means named internet. People uses the media, caused by the motif as audience expectation when they used the media and discrepancy gratification of audience after use the media. The purpose of this study was to determine the motive information, motif personal identity, motif integration and social interaction, and motif entertainment, as well as determine the level of satisfaction Telkom University's student in the use of smb.telkomuniversity.ac.id website.The method used in this research is a descriptive survey with quantitative approach. The results of this research is there is a discrepancy gratification from average score of Gratification Sought (GS) and Gratification Obtained (GO). For information the score is 3,22>3,14 and for personal identity, the score is 3,23>3,16 thus appears that the media is unsatisfaction because the score of GS>GO. For the social integration and interaction, the score is 2,69>2,73 and entertainment the score is 2,72<2,80, thus appears that the discrepancy gratification is satisfaction (GS<GO).Keywords: information, information and communication technology, motif, discrepancy gratification
Pengembangam Softskill Social Media Marketing Bagi Komunitas Wanita Disabilitas (HWDI Provinsi Jawa Barat) Raditya Pratama Putra; Anne Maryani; Ike Junita Triwardhani; Indri Rachmawati
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.18352

Abstract

This community service has a goal, namely to foster motivation from participants to develop entrepreneurial insight and to have expertise and confidence in the use of social media as a marketing process for business products. The methods for implementing this service are lectures, discussions/questions, answers, practice/simulations, and games. The results of this service are that the participants understand the concept of entrepreneurship much better with the motivation given, participants are able to identify the difference between conventional and digital marketing, and participants know and are able to apply the concept of social media marketing in their business products. The conclusion of this service is that the participants have the enthusiasm and entrepreneurial spirit for women with disabilities, especially in the city of Bandung to continue to work and develop their skills, grow to understand and develop digital marketing communication strategies and grow the ability to pack persuasive messages through ideal communication skills. This is based on the current conditions where there are more and more businesses, so it requires the readiness of entrepreneurs to package messages ideally and quickly. This step can be done by using social media as a marketing tool or what is known as social media marketing.
Strategi Guru dalam membangun komunikasi dengan Orang Tua Siswa di Sekolah Ike Junita Triwardhani; Wulan Trigartanti; Indri Rachmawati; Raditya Pratama Putra
Jurnal Kajian Komunikasi Vol 8, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 48a/E/KPT/2017
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.127 KB) | DOI: 10.24198/jkk.v8i1.23620

Abstract

Membangun kegiatan belajar mengajar yang efektif di sekolah memerlukan peran guru, anak dan juga orang tua. Komunikasi yang efektif dapat menjamin berlangsungnya interaksi antara guru, siswa, dan orang tua secara optimal. Penelitian ini memilih Sekolah Dasar Tunas Unggul sebagai kasus penelitian. Sekolah ini memiliki konsep yang kreatif dan inovatif dengan memandang pentingnya keterlibatan orangtua dalam pendidikan di sekolah, dengan cara yang unik sekolah mengembangkan metode yang diberi nama My Conference dimana dengan metode tersebut keterlibatan orang tua secara aktif dalam pendidikan disekolah dapat terbangun dengan baik. Penelitian ini dilakukan dengan metode studi kasus yang pengamatannya terpusat pada komunikasi yang dilakukan guru untuk membangun keterlibatan orang tua dalam proses pendidikan di sekolah. Merumuskan pola komunikasi yang dilakukan guru dalam membangun keterlibatan orang tua menjadi tujuan dari penelitian ini. Dimulai dengan memetakan bagaimana guru menerjemahkan kurikulum untuk anak, kemudian mengembangkan strategi komunikasi dalam membangun keterlibatan orangtua. Guru menerjemahkan kurikulum dengan berbagai cara yang menarik. Kemampuan memahami materi, berdiskusi, menjawab pertanyaan sampai pada mengelola berbagai kegiatan pembelajaran. Kemampuan menciptakan berbagai program yang mensyaratkan keterlibatan orang tua dalam berbagai kegiatan anak di sekolah menjadi wadah komunikasi yang menarik. Pola komunikasi guru dalam membangun keterlibatan orang tua di sekolah terbentuk karena ketertarikan orang tua terhadap berbagai program belajar dan kehadiran disekolah dengan semangat karena memang menarik, merasa nyaman dan adanya kebutuhan untuk mengikuti dan mendorong program belajar anak.
Analysis of Business Plan Using Business Model Canvas (BMC) on Modern Fish Market Rabiatul Adwiyah; Ahmad Arif Nurrahman; Raditya Pratama Putra; Nasruddin Nasruddin
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 37, No. 1, Year 2021 [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.217 KB) | DOI: 10.29313/mimbar.v37i1.8020

Abstract

Fish consumption is very important for human life. The potential for fisheries business has a pretty good prospect, because now the need for fish, both fresh and processed, has not been able to meet consumer needs. One of the local governments that has implemented the Integrated Marine and Fisheries Center Development Program to strengthen the economy, sovereignty and independence of regions, remote areas and rural areas, is Bandung district by building Sabilulungan Soreang modern fish market. This study aimed to determine the internal and external factors affecting the fish business program at modern fish market and analyze the canvas business model at modern fish market in Bandung Regency, West Java. The method used was SWOT analysis and BMC (business model canvas) with 45 respondents. The result of this research was that Sabilulungan modern fish market was in a strong internal position because it was above the value of 2.50. The main strength of Sabilulungan modern fish market was having a number of regular customers of more than 50%, with a score of 0.3912. Sabilulungan modern fish market was strong enough in optimizing existing opportunities in overcoming threats. The opportunity for Sabilulungan modern fish market was to collaborate with fishermen and other modern fish markets to produce quality fish and able to standardize fish prices in the market, with a score of 0.48146. From the BMC analysis, Sabilulungan modern fish market had a value proportion, namely prioritizing hygienic production without using chemicals to preserve fish.
Peran Perempuan dalam Iklan Televisi di Indonesia-Malaysia Ike Junita Triwardhani; Endri Listiani; Raditya Pratama Putra
Jurnal Common Vol 5 No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.4675

Abstract

It is common to see advertisements that are almost the same between advertisements in Indonesia and those in Malaysia. Apart from the fact that we are allied, so many cultures and customs in Indonesia occur in Malaysia. This can be seen from the same advertisements using the concept of family, the role of women or housewives or using women as the main element to attract advertisements. Women who sit as a vehicle for promotion, because women are the target of the product or women who sit easily. Of the many advertisements that use women as advertising models, almost all of the female models used are women who are beautiful, have sexy bodies and are used beautifully. This then makes women even think that a beautiful symbol as depicted in an advertisement in a media, so that finally the body becomes the center of consciousness. It is not wrong, but how the meanings of the advertisement are seen and seen in particular seems to be an interesting study. The purpose of this study is to examine the roles of women depicted in television commercials (TVC) in Indonesia and Malaysia. This study uses a qualitative descriptive method, which describes how women are depicted in advertisements in Indonesia and in Malaysia. There will be several product advertisements that are selected. Then we will look at the role of women and what differences are used to describe women in the Indonesian version of product advertisements and the Malaysian version in television commercials.