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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) MediaTor: Jurnal Komunikasi Ethos Jurnal Sosioteknologi Jurnal Kajian Komunikasi Jurnal Common Ta'dib: Jurnal Pendidikan Islam Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Raditya Pratama Putra
Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Strategi Guru dalam membangun komunikasi dengan Orang Tua Siswa di Sekolah Ike Junita Triwardhani; Wulan Trigartanti; Indri Rachmawati; Raditya Pratama Putra
Jurnal Kajian Komunikasi Vol 8, No 1 (2020): June 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.127 KB) | DOI: 10.24198/jkk.v8i1.23620

Abstract

Membangun kegiatan belajar mengajar yang efektif di sekolah memerlukan peran guru, anak dan juga orang tua. Komunikasi yang efektif dapat menjamin berlangsungnya interaksi antara guru, siswa, dan orang tua secara optimal. Penelitian ini memilih Sekolah Dasar Tunas Unggul sebagai kasus penelitian. Sekolah ini memiliki konsep yang kreatif dan inovatif dengan memandang pentingnya keterlibatan orangtua dalam pendidikan di sekolah, dengan cara yang unik sekolah mengembangkan metode yang diberi nama My Conference dimana dengan metode tersebut keterlibatan orang tua secara aktif dalam pendidikan disekolah dapat terbangun dengan baik. Penelitian ini dilakukan dengan metode studi kasus yang pengamatannya terpusat pada komunikasi yang dilakukan guru untuk membangun keterlibatan orang tua dalam proses pendidikan di sekolah. Merumuskan pola komunikasi yang dilakukan guru dalam membangun keterlibatan orang tua menjadi tujuan dari penelitian ini. Dimulai dengan memetakan bagaimana guru menerjemahkan kurikulum untuk anak, kemudian mengembangkan strategi komunikasi dalam membangun keterlibatan orangtua. Guru menerjemahkan kurikulum dengan berbagai cara yang menarik. Kemampuan memahami materi, berdiskusi, menjawab pertanyaan sampai pada mengelola berbagai kegiatan pembelajaran. Kemampuan menciptakan berbagai program yang mensyaratkan keterlibatan orang tua dalam berbagai kegiatan anak di sekolah menjadi wadah komunikasi yang menarik. Pola komunikasi guru dalam membangun keterlibatan orang tua di sekolah terbentuk karena ketertarikan orang tua terhadap berbagai program belajar dan kehadiran disekolah dengan semangat karena memang menarik, merasa nyaman dan adanya kebutuhan untuk mengikuti dan mendorong program belajar anak.
Analysis of Business Plan Using Business Model Canvas (BMC) on Modern Fish Market Rabiatul Adwiyah; Ahmad Arif Nurrahman; Raditya Pratama Putra; Nasruddin Nasruddin
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 37, No. 1, Year 2021 [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.217 KB) | DOI: 10.29313/mimbar.v37i1.8020

Abstract

Fish consumption is very important for human life. The potential for fisheries business has a pretty good prospect, because now the need for fish, both fresh and processed, has not been able to meet consumer needs. One of the local governments that has implemented the Integrated Marine and Fisheries Center Development Program to strengthen the economy, sovereignty and independence of regions, remote areas and rural areas, is Bandung district by building Sabilulungan Soreang modern fish market. This study aimed to determine the internal and external factors affecting the fish business program at modern fish market and analyze the canvas business model at modern fish market in Bandung Regency, West Java. The method used was SWOT analysis and BMC (business model canvas) with 45 respondents. The result of this research was that Sabilulungan modern fish market was in a strong internal position because it was above the value of 2.50. The main strength of Sabilulungan modern fish market was having a number of regular customers of more than 50%, with a score of 0.3912. Sabilulungan modern fish market was strong enough in optimizing existing opportunities in overcoming threats. The opportunity for Sabilulungan modern fish market was to collaborate with fishermen and other modern fish markets to produce quality fish and able to standardize fish prices in the market, with a score of 0.48146. From the BMC analysis, Sabilulungan modern fish market had a value proportion, namely prioritizing hygienic production without using chemicals to preserve fish.
Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program Raditya Pratama Putra; Indri Rachmawati; Yuristia Wira Cholifah
MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i1.6992

Abstract

The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.
KEPUASAN MAHASISWA TELKOM UNIVERSITY DALAM PEMANFAATAN SITUS SMB.TELKOMUNIVERSITY.AC.ID SEBAGAI MEDIA INFORMASI Raditya Pratama Putra; Yuliani Rachma Putri
Jurnal Sosioteknologi Vol. 14 No. 1 (2015)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2015.14.1.9

Abstract

Proses komunikasi saat ini semakin berkembang dengan memanfaatkan teknologi yang memadukan antara teknologi informasi dan teknologi komunikasi sehingga muncul istilah Teknologi Informasi dan Komunikasi (TIK). Teknologi tersebut melahirkan sebuah sarana yaitu internet. Masyarakat menggunakan media, didasari oleh motif sebagai harapan khalayak ketika menggunakan media, dan kesenjangan kepuasan khalayak setelah menggunakan media. Tujuan penelitian ini untuk mengetahui motif informasi, motif identitas pribadi, motif integrasi dan interaksi sosial, dan motif hiburan, serta mengetahui tingkat kepuasan pada mahasiswa Universitas Telkom dalam menggunakan situs smb.telkomuniversity.ac.id. Metode penelitian yang digunakan adalah metode survei deskriptif dengan pendekatan kuantitatif. Hasil penelitian ini adalah terjadinya kesenjangan kepuasan dari skor rata-rata Gratification Sought dan Gratification Obtained. Untuk motif informasi diperoleh skor 3,22>3,14 dan untuk motif identitas pribadi diperoleh skor 3,23>3,16, sehingga terjadi kesenjangan bahwa media tidak memuaskan (GS>GO). Integrasi dan interaksi sosial diperoleh skor 2,69<2,73, dan hiburan diperoleh skor 2,72<2,80, sehingga terjadi kesenjangan yang memuaskan (GS<GO).Kata kunci: informasi, teknologi informasi dan komunikasi, motif, kesenjangan kepuasanToday communication process is developing by utilize technology which combined information technology and communication technology, thus appears new term named Information and Communication Technology (ICT), which led a means named internet. People uses the media, caused by the motif as audience expectation when they used the media and discrepancy gratification of audience after use the media. The purpose of this study was to determine the motive information, motif personal identity, motif integration and social interaction, and motif entertainment, as well as determine the level of satisfaction Telkom University's student in the use of smb.telkomuniversity.ac.id website.The method used in this research is a descriptive survey with quantitative approach. The results of this research is there is a discrepancy gratification from average score of Gratification Sought (GS) and Gratification Obtained (GO). For information the score is 3,22>3,14 and for personal identity, the score is 3,23>3,16 thus appears that the media is unsatisfaction because the score of GS>GO. For the social integration and interaction, the score is 2,69>2,73 and entertainment the score is 2,72<2,80, thus appears that the discrepancy gratification is satisfaction (GS<GO).Keywords: information, information and communication technology, motif, discrepancy gratification
Peran Perempuan dalam Iklan Televisi di Indonesia-Malaysia Ike Junita Triwardhani; Endri Listiani; Raditya Pratama Putra
Jurnal Common Vol 5 No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.4675

Abstract

It is common to see advertisements that are almost the same between advertisements in Indonesia and those in Malaysia. Apart from the fact that we are allied, so many cultures and customs in Indonesia occur in Malaysia. This can be seen from the same advertisements using the concept of family, the role of women or housewives or using women as the main element to attract advertisements. Women who sit as a vehicle for promotion, because women are the target of the product or women who sit easily. Of the many advertisements that use women as advertising models, almost all of the female models used are women who are beautiful, have sexy bodies and are used beautifully. This then makes women even think that a beautiful symbol as depicted in an advertisement in a media, so that finally the body becomes the center of consciousness. It is not wrong, but how the meanings of the advertisement are seen and seen in particular seems to be an interesting study. The purpose of this study is to examine the roles of women depicted in television commercials (TVC) in Indonesia and Malaysia. This study uses a qualitative descriptive method, which describes how women are depicted in advertisements in Indonesia and in Malaysia. There will be several product advertisements that are selected. Then we will look at the role of women and what differences are used to describe women in the Indonesian version of product advertisements and the Malaysian version in television commercials.
Pengembangam Softskill Social Media Marketing Bagi Komunitas Wanita Disabilitas (HWDI Provinsi Jawa Barat) Raditya Pratama Putra; Anne Maryani; Ike Junita Triwardhani; Indri Rachmawati
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.18352

Abstract

This community service has a goal, namely to foster motivation from participants to develop entrepreneurial insight and to have expertise and confidence in the use of social media as a marketing process for business products. The methods for implementing this service are lectures, discussions/questions, answers, practice/simulations, and games. The results of this service are that the participants understand the concept of entrepreneurship much better with the motivation given, participants are able to identify the difference between conventional and digital marketing, and participants know and are able to apply the concept of social media marketing in their business products. The conclusion of this service is that the participants have the enthusiasm and entrepreneurial spirit for women with disabilities, especially in the city of Bandung to continue to work and develop their skills, grow to understand and develop digital marketing communication strategies and grow the ability to pack persuasive messages through ideal communication skills. This is based on the current conditions where there are more and more businesses, so it requires the readiness of entrepreneurs to package messages ideally and quickly. This step can be done by using social media as a marketing tool or what is known as social media marketing.
OPTIMIZING THE ROLE OF MOTHER’S COMMUNICATIONS IN ONLINE LEARNING DURING THE COVID-19 PANDEMIC Raditya Pratama Putra; Yulianti Yulianti; Indri Rachmawati
TA'DIB: JURNAL PENDIDIKAN ISLAM Vol 12, No 1 (2023): Ta'dib: Jurnal Pendidikan Islam
Publisher : Pusat Penerbitan Universitas (P2U) Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/tjpi.v12i1.10219

Abstract

Online learning system requires parents, especially mothers, to work hard to accompany and teach their children to learn at home. The changes in learning activity have generated ways, understandings, and feelings of mothers as parents in directing and teaching their children through online learning systems during the COVID-19 pandemic. Accordingly, this study aims to determine mothers' understanding in dealing with online learning, what methods they apply to direct and teach their children in online learning and find out how they feel about managing online learning during the COVID-19 pandemic. This study uses a qualitative method with a case study approach. The results of the study show that in terms of understanding, most mothers have no difficulties in adjusting to the technology since the media used in online learning is digital media in general; the feeling of mothers in dealing with online learning is extraordinary in terms of adapting to the system and encouraging children's enthusiasm; and the way mothers direct and teach their children by applying a variety of strategies from adopting offline concept to creating a comfortable learning environment for their children.
The Effectiveness of Garbage Sorting Campaigns for Villagers Nabila Rahmaniya; Salman Hafizh; Dewangga Bintang Ramadhan; Rizki Muhamad Alamsyah; Raditya Pratama Putra; Tri Nur Aini Noviar
ETHOS (Jurnal Penelitian dan Pengabdian) Vol 11 No.2 (Juni, 2023) Ethos: Jurnal Penelitian Dan Pangabdian Kepada Masyarakat (Sains & Teknolog
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ethos.v11i2.11128

Abstract

Abstract. In everyday life, humans need campaigns to succeed in their activities. The campaign is intended so that there is a harmony of understanding in the audience. Persuasive messages themselves can be packaged in various ways and one of them is socialization. Socialization can be considered effective if it can follow social patterns in the intended community. In this study, researchers will look at the effectiveness of the campaign conducted by the Markisa PPK Ormawa Team BEM Fikom Unisba in waste management. The Markisa Team was chosen because the researcher assessed that the Markisa Team was still new to waste management. In addition, the study program of the Markisa Team was not aligned with the campaign being carried out. This study uses a quantitative research method with a descriptive approach and uses the Ostergaard Campaign Model. And, from this study it can be concluded that the Markisa PPK Ormawa BEM Fikom Unisba Team is credible,  it's just that it hasn't achieved the goals it wants to achieve. This can be seen from several villagers who still do not understand the campaign being delivered.
KOMUNIKASI PEMASARAN DIGITAL DALAM PROGRAM SANTRIPRENEUR SIROJUL HUDA Raditya Pratama Putra; Indri Rachmawati; Ike Junita Triwardhani
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 8 No. 2 (2023): EDISI APRIL
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v8i2.28

Abstract

Persaingan dalam dunia bisnis kini semakin pesat disertai dengan perkembangan media komunikasi yang terkoneksi internet. Melihat jumlah pengguna media online yang semakin meningkat dari tahun ke tahun menjadikan peluang bagi para pelaku bisnis untuk menggunakan media digital sebagai alat pemasaran. Melalui media berbasis digital, para pelaku usaha kini lebih mudah menginformasikan dan memperkenalkan bisnisnya untuk membentuk tingkat awareness masyarakat terhadap produk dan merek. Inilah salah satu alasan mengapa penelitian ini dilakukan dengan tujuan untuk memahami perbedaan antara komunikasi pemasaran offline dan digital, dan menyajikan konten pemasaran digital. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Hasil yang diperoleh dari penelitian ini adalah diperlukan pemahaman tentang kegiatan komunikasi pemasaran untuk dapat menentukan media pemasaran yang tepat untuk setiap program pemasaran, serta media digital yang dapat digunakan sebagai media informasi tentang produk dan perusahaan kepada masyarakat yang lebih luas. Memasarkan produk secara lebih luas dengan memanfaatkan teknologi digital membutuhkan keterampilan dari pemasar dalam menggunakan teknologi dan kemampuan merancang pesan serta konten komunikasi yang baik sehingga dapat menarik perhatian konsumen dan pihak lain yang terkait dengan bisnis yang dijalankan.
Co-Authors Ahmad Arif Nurrahman Anne Maryani Dewangga Bintang Ramadhan Ike Junita Triwardhani Indri Rachmawati Listiani, Endri Nabila Rahmaniya Nasruddin Nasruddin Rabiatul Adwiyah Rizki Muhamad Alamsyah Salman Hafizh Tri Nur Aini Noviar Wulan Trigartanti Yuliani Rachma Putri Yulianti Yulianti Yuristia Wira Cholifah