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All Journal CommIT (Communication & Information Technology)
Obed Bubun, Obed
Jurusan Teknik Informatika, Fakultas Ilmu Komputer, Universitas Bina Nusantara, Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480
Computer Science & IT

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PERANCANGAN E-CRM PADA PT ZERO CELCIUS INDONESIA Tandjung, Ichwan Ridwan; Wijaya, Andy; Kesuma, Darwin; Bubun, Obed
CommIT (Communication and Information Technology) Journal Vol 2, No 1 (2008): CommIT Vol. 2 No. 1 Tahun 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v2i1.486

Abstract

Purpose of this research is to analyze and design an appropriate system to help PT. Zero CelciusIndonesia in offering service to their customers, in order to keep a good relationship and communication,and also to obtain information as needed. Research methods used were library study, customers’ needsanalysis, designing and creating of e-CRM system, programming, and system testing as suggested. Result gotfrom the survey to company was that the current CRM system was only run by limited company staffs.Whereas the clients owned by company were considered quite many. Therefore, a CRM based on web or alsoknown as e-CRM was being created. So, the conclusion is that because of e-CRM, a better service to thecustomers can be given more focus and a relationship between company and customers can be closer; notonly as market subjects, but as colleagues.
Co-Authors Darwin Kesuma, Darwin I Ketut Suada Ichwan Ridwan Tandjung, Ichwan Ridwan