Garuda - Garba Rujukan Digital

IMPLEMENTASI KINERJA BAGIAN HUMAS DALAM MENYEBARLUASKAN INFORMASI TENTANG PROGRAM SPIRIT 99 HARI KERJA WALIKOTA MALANG Aris Arlinda, Silvi; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.

STRATEGI KOMUNIKASI PEMASARAN RRI MALANG DALAM UPAYA PENCAPAIAN PNBP DAN MENINGKATKAN JUMLAH PENGIKLAN Yulius; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.

IMPLEMENTASI KINERJA BAGIAN HUMAS DALAM MENYEBARLUASKAN INFORMASI TENTANG PROGRAM SPIRIT 99 HARI KERJA WALIKOTA MALANG Aris Arlinda, Silvi; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i1.9

This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.

STRATEGI KOMUNIKASI PEMASARAN RRI MALANG DALAM UPAYA PENCAPAIAN PNBP DAN MENINGKATKAN JUMLAH PENGIKLAN Yulius; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i2.19

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.

Strategi Komunikasi Pemasaran Kae Thai Tea Dalam Meningkatkan Brand Awareness Noti, Fetnisari Babang; Widodo, Herru Prasetya; Setiamandani, Emei Dwinanarhati
Jurnal Komunikasi Nusantara Vol 3 No 1 (2021)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v3i1.76

The current business competition is so tight that there are many similar competitors. This is where a brand awareness strategy is needed so that the business being run can still compete. This study aims to determine the strategies used by Kae Thai Tea in increasing this brand awareness. In this study, a qualitative research method was used through observation, documentation and semi-structured interviews with informants who were determined through positive sampling. From the research carried out, it can be concluded that in carrying out a marketing communication strategy to increase brand awareness, this goal can be achieved by implementing a well-organized strategy in accordance with the wishes of the businessman. As for several supporting factors, namely the elements of marketing communication and brand elements by having a concept that is quite affordable. The presence of several inhibiting factors will not make the marketed brand worse but will become stronger in the face of competition. Keywords: communication; marketing communication; brand awareness

Etika Pemberitaan Aksi Penolakan Penghitungan Suara Pada Pilpres 2019 Fathul Qorib; Muchammad Abdul Ghofur; Akhirul Aminulloh; Herru Prasetya Widodo
ETTISAL : Journal of Communication Vol 5, No 1 (2020): ETTISAL: Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v5i1.4291

Kebebasan pers di Indonesia tidak menjamin pertanggungjawaban secara menyeluruh terhadap produk berita media massa. Banyak penelitian yang mengindikasikan berita media massa secara tidak proporsional membela kepentingannya sendiri. Media massa sebagai institusi yang memiliki akses terhadap informasi publik harus memiliki tanggung jawab untuk memberitakan peristiwa dengan benar dan cara-cara yang digunakannya juga benar. Penelitian ini bertujuan untuk mengetahui etika jurnalistik di Detik.com dan Republika.co.id pada pemberitaan Aksi 22 Mei 2019 yang memprotes hasil penghitungan suara yang dilakukan Komisi Pemilihan Umum (KPU) RI pada Pemilihan Presiden 2019. Ditemukan 35 berita dari tanggal 21 Mei sampai 31 Mei yang kemudian dianalisis menggunakan Kode Etik Jurnalistik dengan indikator : menguji informasi, keberimbangan berita, tidak mencampuradukkan fakta dan opini yang menghakimi, dan asas parduga tidak bersalah. Hasilnya terdapat inkonsistensi pada kedua media dalam pemberitaan Aksi 22 Mei, terutama dalam keberimbangan berita. Detik melanggar hampir di semua indikator, sedangkan Republika melanggar pada poin menguji informasi dan keberimbangan berita. Pelanggaran yang dilakukan Detik dan Republika dapat memengaruhi persepsi publik terhadap peristiwa penolakan penghitungan suara pada Pilpres 2019. Jika persepsi masyarakat dibentuk oleh media massa berdasarkan kepentingan politik maka dikhawatirkan kepercayaan masyarakat terhadap pemerintah akan berkurang. Penelitian ini sekaligus memberi tambahan data dan informasi bahwa media di Indonesia masih belum menerapkan kode etik jurnalistik secara menyeluruh pada pemberitaannya. Journalism freedom does not always relate to accountability for mass media products in Indonesia. Many studies indicate that mass media have tendencies to defend their benefits. The mass media that has access to public information must have the responsibility to preach the news correctly, and the methods it uses are also correct. This study aims to identify the journalism ethics in Detik.com and Republika.co.id toward their news related to ‘22 Mei 2019 Movement’. The movement itself aimed to protest the results of the election conducted by Indonesian General Election Commission (KPU) in the 2019 Presidential Election. This study found 35 news from 21st May to May 31st, which was then analyzed using Journalistic Code of Ethics by following indicators: testing information, balancing news, not mixing up facts and judgmental opinions, and the principle of presumption of innocence. The result showed the two media inconsistencies in reporting the 22 Mei 2019 Movement, especially in the sake of news balance. Detik.com violated almost all indicators, while Republika violated the points of testing information and the balance of news. Detik and Republika's violations could affect public perceptions of the rejection of vote counting events in the 2019 Presidential Election. If the mass media form public perceptions based on political interests, public trust in the government will decrease. This research also provides additional data and information that the media in Indonesia has not yet applied the journalistic code of ethics as a whole in its reporting.

STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MAHASISWA LUAR JAWA Caetano Gomes Soares Fatima; Herru Prasetya Widodo
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7, No 1 (2018)
Publisher : Universitas Tribhuwana Tunggadewi

Abstract: Marketing communications developed in Roman times because at that time people had maintained the awareness that good communications were broadly reaching and prioritizing effectiveness rather than through only individuals. In addition, in Roman times, peopleknew that if people do not know the product, then there would not be an intention or attention to buy. In subsequent developments, marketing communications are not only linked to media usage but include the increased product acquisition and distribution. Therefore, education at the university level is considered very important for the community. The type of research is a qualitative research. Meanwhile the data collection techniques included observation, interviews, documentation, data the analysis technique was by data reduction, data presentation and withdrawal conclusion. The Results of Marketing Communication Strategy used by student admissions section to all students from outside Java were with some marketing communication strategies such as mass media advertisement - poster ads/ banners/education, the website upmb.unitri2017@gmail.com presentation of UPMB program directly to students. The supporting factors in marketing communication strategy of UPMB Unitri in recruiting many students outside Java to study at Unitri Malang. Keywords: Strategy, Improving, Marketing Communication Abstrak: Komunikasi pemasaran berkembang pada masa Romawi karena pada waktu itu masyarakat sudah membertahankan memiliki kesadaran bahwa berkomunikasi yang baik itu adalah jangkauannya luas danmengutamakan efektivitas daripada hanya lewat orang perorangan atau individu. Selain itu, pada masa Romawisudah mengetahui bahwa bila orang tidak tahu akan produk , maka tidak akan ada maksud atau perhatian untuk membeli. Pada perkembangan berikutnya, komunikasi pemasaran bukansaja dihubungkan dalam penggunaan media, melainkan mencakup peningkatan perolehan dan distribusi produk. Oleh sebab itu dengan pendidikan pada tingkat perguruan tinggi dipandang sangat penting bagi masyarakat.Jenis penelitian yang dipilih penelitian kualitatif, teknik pengumpulan data meliputi: observasi, wawancara, dokumentasi, Teknik analisis data dengan cara Reduksi Data, Penyajian Data dan Penarikan Kesimpulan. Hasil Penelitian Strategi Komunikasi Pemasaran: Yang digunakan oleh bagian penerimaan mahasiswa baru pada semua mahasiswa dari luar Jawa dengan beberapa strategi komunikasi pemasaran antara lain: iklan media massa-Iklan poster/ spanduk/ pendidikan, website Upmb.unitri2017@gmail.com presentasi program UPMB langsung kepada siswa-siswa. Faktor pendukung strategi komunikasi pemasaran UPMB Unitri dalam merekrut banyak mahasiswa luar Jawa kuliah di Unitri Malang. Kata Kunci: Strategi, Meningkatkan, Komunikasi Pemasaran

STRATEGI BRANDING KOTA WISATA BATU (KWB) MELALUI MEDIA INTERNAL DAN EKSTERNAL HUBUNGAN MASYARAKAT (HUMAS) PEMERINTAH KOTA BATU Melianus Deny Bau; Herru Prasetya Widodo
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 9, No 2 (2020)
Publisher : Universitas Tribhuwana Tunggadewi

Abstract: Batu City is one of the well known tourist cities in Indonesia. With so many tourist destinations that are so many and interesting that make Batu City want to introduce to the world about the uniqueness of its brand Batu Tourism City (KWB). The purpose of this study was to determine the use of internal and external media of the City Government Public Relations of Batu in maintaining the branding of Batu Tourism City (KWB). This research was conducted in Batu City Public Relations and the type of research used was descriptive qualitative. Sources of data in this study are primary data and secondary data. Data collection techniques used in this study were interviews, documentation, observation. Researchers analyze the data obtained in the field with three stages carried out for processing with data analysis in the form of data analysis, data presentation and drawing conclusions. Forms of Batu Tourism City branding strategy through media carried out by Batu City Government Public Relations by utilizing internal and external media in maintaining Batu City branding as Batu Tourism City, there are three points namely brand positioning where Batu City defines Agro Tourism excellence as a distinctive feature of Batu City, the Identy brand that conducted to convey brand intentions through promoting tourism, publicizing Kota Batu activities and providing online-based services, brand personality through conducting comparative studies and community participation in the form of word of mouth. Keywords: Branding Strategy, Internal and External Media, Batu Tourism City. Abstrak: Kota Batu merupakan salah satu kota wisata yang cukup dikenal di indonesia. Dengan banyaknya destinasi wisata yang begitu banyak dan menarik sehingga membuat Kota batu ingin memperkenalkan kepada dunia tentang keunikan yang ada dengan brand-nya Kota Wisata Batu (KWB). Tujuan dari penelitian ini adalah untuk mengetahui media internal dan eksternal Humas Pemerintah Kota batu dan juga strategi branding Kota Wisata Batu (KWB). Penelitian ini dilakukan di Humas Pemerintah Kota Batu dan Jenis penelitian yang digunakan adalah deskriptif kualitatif. Sumber data dalam penelitian ini adalah data primer dan juga data sekunder. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, dokumentasi, observasi. Peneliti menganalisa data yang didapatkan dilapangan dengan tiga tahap yang dilakukan untuk diolah dengan analisis data berupa analisa data, penyajian data dan penarikan kesimpulan. Media Internal yang dimiliki Humas pemerintah Kota Batu seperti Majalah Panderma, Buletin Kaleodskop dan juga Televisi. Kemudia Media eksternalnya berupa website, ATV dan juga media sosialnya. Bentuk Strategi branding Kota Wisata Batu melalui media yang dilakukan Humas Pemerintah Kota Batu dengan memanfaatkan media internal dan eksternal dalam menjaga branding Kota batu sebagai Kota Wisata Batu terdapat tiga poin yaitu brand positioning dimana Kota Batu medefinisikan keunggulan Agrowisata sebagai ciri khas Kota Batu, brand Identy yang dilakukan untuk menyampaikan maksud merek melalui mempromosikan wisata, mempublikasikan kegiatan Kota Batu dan memberkan pelayanan berbasis online, brand personality melalui mengadakan studi banding dan pertisipasi masyarakat berupa word of mouth. Kata Kunci: Strategi branding, Media Internal dan Eksternal, Kota Wisata Batu.

POLA KOMUNIKASI DOSEN DAN MAHASISWA TIMOR LESTE UNTUK MENINGKATKAN EFEKTIVITAS PEMBEAJARAN DI UNIVERSITAS TRIBHUWANA TUNGGADEWI Leopoldino Soares; Herru Prasetya Widodo
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7, No 2 (2018)
Publisher : Universitas Tribhuwana Tunggadewi

Abstract: Communication is the basis for each individual to interact with the surrounding environment. Language differences become the background to the main problem for individuals to communicate with others. The purpose of this study is to know and understand the communication patterns of east Timor Timorens lectures and students to inprove the effectiveness of learning at UNITRI. This research is to examine and answer the objectives that have been determined by qualitative descriptive methods. In determining the informant, the research used purposive sampling technique. The conclusion is that primary, secondary, linear, and sircular communication pattners are the process of delivering messages by the giver to the recipient, symbolically this message gets motivation for students to improve effective communication patterns. There are two kinds of communication verbal and non-verbal communication. Verbal communication is the language/from of words, while non-verbal such as body language, facial expressions etc. but what happens to these students usually they use non-verbal communication as a process of young communication for them to interact with other people, lack of activity in a grup discussion. Keywords: Communication Patterns, Effectiveness, Learning Abstrak: Komunikasi merupakan dasar bagi setiap individu untuk berinteraksi dengan lingkungan sekitarnya. Perbedaan bahasa menjadi latar belakang permasalahan utama bagi individu untuk berkomunikasi dengan orang lain. Tujuan dari penelitian ini yaitu mengetahui dan memahami pola komunikasi dosen dan mahasiswa Timor Leste dalam meningkatkan efektivitas pembelajaran di UNITRI. Penelitian ini untuk mengkaji dan menjawab tujuan yang telah ditentukan dengan metode deskritif kualitatif. Dalam penentuan informan, peneliti mengunakan teknik purposive sampling. Kesimpulannya pola komunikasi primer, sekunder, linear, sirkular adalah proses penyampaian pesan oleh pemberi kepada penerima, secara simbol pesan ini mendapatkan motivasi bagi mahasiswa untuk meningkatkan pola komunikasi yang efektif. Ada dua macam komunikasi komunikasi verbal dan no-nverbal. Komunikasi verbal adalah bahasa/bentuk kata-kata, sedangkan non-verbal seperti bahasa tubuh, mimik wajah dll. Namun yang terjadi pada mahasiswa tersebut biasanya mereka mengunakan komunikasi non-verbal sebagai suatu proses komunikasi yang muda bagi mereka untuk berinteraksi dengan orang lain, kurangnya keaktif dalam berdiskusi kelompok. Kata Kunci: Pola Komunikasi, Efektivitas, Pembelajaran

STRATEGI HUMAS PEMERINTAH DAERAH KABUPATEN SAMBAS DALAM MENINGKATKAN CITRA KABUPATEN Rudi Satria; Herru Prasetya Widodo
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6, No 1 (2017)
Publisher : Universitas Tribhuwana Tunggadewi

Abstract :Image is one important asset for the proper government must continue to be built and maintained. In the image-building strategy needs to be done by the government, therefore Kabupaten Sambas government through the PR has always pursued a strategy as an attempt to improve the image of Sambas district. The purpose of this study was to describe the District Government Relations Strategy to Improve Image in Kabupaten Sambas.To analyze the data, reserchers use qualitative descriptive method to collect the data. Data collection refers to the form of observations, interviews and researchers act as observers. And using data collection techniques in this study were interviews and documentation. After the data is obtained by analyzing data using a model of Miles and Huberman data analysis that includes data reduction, data presentation and conclusion.From these results it can be concluded that Kabupaten Sambas government use public relations strategy in enhancing the image with media relations. media relations activities such as managing media relations and establish good relations with the media.And barriers experienced is more to the internal resistance or more to the local work units as well as the lack of television media as a disseminator of information to the public media. Keywords: Strategies of Public Relations, Media Relations, Image Abstrak :Citra merupakan salah satu aset penting bagi sebuah pemerintah yang selayaknya harus terus menerus dibangun dan dipelihara. Dalam membangun citra perlu adanya strategi yang harus dilakukan pemerintah, oleh sebab itu pemerintah daerah kabupaten sambas melalui Humas selalu melakukan strategi sebagai upaya dalam meningkatkan citra kabupaten sambas. Tujuan dari penelitian ini adalah untuk mendeskripsikan Strategi Humas Pemerintah Daerah Kabupaten Sambas Dalam Meningkatkan Citra Kabupaten.Untuk menganalisis menggunakan metode kualitatif deskriftif merupakan metode kualitatif yang mengacu pada pengumpulan datanya berupa observasi, wawancara dan peneliti bertindak sebagai pengamat.Serta dengan menggunakan Teknik pengumpulan data yang dilakukan dalam penelitian ini yaitu wawancara dan dokumentasi. Setelah data diperoleh dilakukan analisis data menggunakan analisis data model Miles dan Huberman yang meliputi reduksi data, penyajian data dan penarikan kesimpulan. Dari hasil penelitian ini maka dapat ditarik kesimpulan bahwa strategi humas pemerintah daerah kabupaten sambas dalam meningkatkan citra dengan media relation. Kegiatan media relation berupa mengelola relasi dengan media serta menjalin hubungan baik dengan media yang ada.Dan hambatan yang dialami yaitu lebih kepada hambatan internal atau lebih kepada satuan kerja perangkat daerah serta kurangnya media televisi sebagai media penyebar informasi kepada masyarakat. Kata Kunci : Strategi Humas, Media Relations, Citra

Title

Found 24 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 24 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 24 Documents
Search