Herru Prasetya Widodo, Herru
Program Studi Ilmu Komunikasi, Universitas Tribhuwana Tunggdewi, Jl. Telaga Warna Blok C, Tlogomas Malang

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Journal : Jurnal Komunikasi Nusantara

STRATEGI KOMUNIKASI PEMASARAN RRI MALANG DALAM UPAYA PENCAPAIAN PNBP DAN MENINGKATKAN JUMLAH PENGIKLAN Yulius; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.752 KB) | DOI: 10.33366/jkn.v1i2.19

Abstract

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.
IMPLEMENTASI KINERJA BAGIAN HUMAS DALAM MENYEBARLUASKAN INFORMASI TENTANG PROGRAM SPIRIT 99 HARI KERJA WALIKOTA MALANG Aris Arlinda, Silvi; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.836 KB) | DOI: 10.33366/jkn.v1i1.9

Abstract

This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.