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Journal : Jurnal Komunikasi Nusantara

STRATEGI BRANDING DINAS KEBUDAYAAN DAN PARIWISATA KOTA MALANG DALAM MEMBENTUK IMAGE SEBAGAI KOTA PARIWISATA Albet, Pransiskus; Indra Dewi, Sulih
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.571 KB) | DOI: 10.33366/jkn.v1i2.27

Abstract

This study aimed to find out how the branding strategy of the Culture and Tourism Agency (Disbudpar) of Malang in shaping the image of Malang as a tourism city and to know what obstacles affect the application of the branding strategy. This study used a qualitative research by analyzing the branding strategy of Disbudpar Malang. The data collection techniques carried out in field research and to obtain information and data was through interviews and documentation. The results of this study indicated that the branding strategy of Disbudpar Malang in shaping the image of Malang were as follow, first brand positioning for example by the formation of the beautiful Malang city branding, second brand identity by making the tag line and logo of beautiful Malang, third brand personality for example Malang is known as a cool city, fourth brand communication by promotion on social media events and relationships with stakeholders. The fifth startegy was brand equity for example by making beautiful destinations such as thematic villages and beautiful city parks. The constraints from the brand strategy were first, from the publication of beautiful Malang in print media was considered less reflecting the image of Malang and the presence of those who criticized the beautiful Malang logo, second there were some villages that were still less of awareness in tourism, third in terms of destinations there were lack in facilities and infrastructure, fourth the limited funds to conduct the activities or events.
PERAN PROGRAM ROJHEK CINGUR RADIO NADA FM DALAM MELESTARIKAN BUDAYA LOKAL DI SUMENEP MADURA Zein, Khoiruz; Indra Dewi, Sulih
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.028 KB) | DOI: 10.33366/jkn.v1i1.7

Abstract

The Rojhek Cingur program was one of the Nada FM radio broadcast programs produced and broadcasted for the first time in 2016. The program discussed the values ??and local culture of Madura delivered by the people, which was then combined with the news of cultural issues developing across the people. This research used descriptive qualitative type. The main informant of the study were the broadcaster of the Rojhek Cingur program and the Nada FM radio station manager. The data collection technique of this research was carried out by interview, documentation and observation. While the data analysis technique consisted of data collection, data reduction and data presentation. The data validation used data triangulation. The result showed that the Rojhek Cingur program was one of the Nada FM radio programs discussed cultural values. The role of Rojhek Cingur Nada FM radio program were (1) Rojhek Cingur was a rehabilitation of Madura culture, (2) Rojhek Cingur was an education and cultural socialization, and (3) Rojhek Cingur was an unifying media. The pattern of communication between broadcaster and Rojhek Cingur program listeners were (1) Two-way communication patterns (two way traffic communicatios), and (2) Multi-directional communication patterns.   Keywords: Mass Communication, Rujak Cingur program, Local Culture.
Strategi Komunikasi Politik Caleg Perempuan dalam Pileg 2019 di Kota Malang Umari, Firdha; Indra Dewi, Sulih
Jurnal Komunikasi Nusantara Vol 2 No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i2.47

Abstract

This study aimed to find out the political communication strategies of women legislative candidates and what obstacles faced by them. This study used qualitative method and to determine the informants it was wit purposive sampling. Data collection techniques were through interviews and documentation. This study interviewed four woman candidates from different political parties in Malang, and for the first joining a legislative elections. The results of the political communication stretegies were a door to door, approaching religious and structural leaders, used political consultant and had a lot of campaign team were proven to effective in Malang. The obstacles for the women in involving in politics were lack of money and political knowledge and also multiple roles as house wives and ploticians became their internal issue.