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<![CDATA[ BAHASA KIAS PADA IKLAN TV ]]>
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<![CDATA[ Sphota : Jurnal Linguistik dan Sastra Vol 8 No 2 (2016): Sphota ]]>
Publisher : <![CDATA[Sphota : Jurnal Linguistik dan Sastra ]]>
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<![CDATA[Language of advertisement is a very unique and controversial. Attracting attention, increasing imagination, and simplifying memories are the main functions of language of advertisement. So the use of figurative language is very common in advertisements. Figurative language tries to create particular effects by violating or exploiting language rules. Advertisers love using figurative language because the image of the product can be built up through the use of irrational language. This research aims at analyzing types and meaning of figurative language used in TV commercial advertisements. There are seven advertisements used as data source, such as the advertisement of Kopi Kapal Api, Energen Sereal, Wafer Tango, Kecap Bango, Teh Botol Sosro, Fruitea, dan Ades. The data were collected through observation and note taking method. The data were then analyzed using the theory of figurative language proposed by Keraf (2006). The analyzed data were presented in informal method.
Keywords: advertisement, figurative language, meaning]]>
<![CDATA[ MAKNA TANDA VERBAL DAN NON-VERBAL PADA IKLAN âWAFER TANGOâ ]]>
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<![CDATA[ Sphota : Jurnal Linguistik dan Sastra Vol 6 No 1 (2014): Sphota ]]>
Publisher : <![CDATA[Sphota : Jurnal Linguistik dan Sastra ]]>
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<![CDATA[Abstrak
Tujuan dari bahasa iklan yaitu untuk menarik perhatian publik terhadap produk yang diiklankan. Oleh sebab itu bahasa iklan bersifat persuasif dan selalu berusaha mengedepankan keunggulan dan keunikan produk yang diiklankan sehingga orang-orang tertarik untuk membeli produk tersebut. Bahasa iklan adalah bahasa yang sangat unik sebab untuk mencapai tujuan-tujuan tertentu pengiklan seringkali menggunakan bahasa yang âtidak biasaâ bahkan melanggar peraturan tata bahasa yang berlaku. Fenomena ini sangat menarik untuk ditelaah lebih mendalam. Secara umum, iklan diketahui sebagai sekumpulan tanda-tanda yang bebas ditafsiri. Tanda-tanda yang digunakan dalam iklan terdiri atas dua jenis, yaitu verbal dan non-verbal. Tanda verbal adalah bahasa yang kita kenal dan tanda non-verbal adalah bentuk dan warna yang disajikan dalam iklan.Penelitian ini bertujuan untuk menelaah makna tanda verbal dan non-verbal yang terdapat pada iklan ââWafer Tangoâ.Data dari penelitian ini diambil dari iklan TV.Iklan TV dipilih sebagai sumber data dalam penelitian ini sebab iklan TV memiliki kelebihan dibandingkan dengan iklan cetak.Kelebihan iklan TVterletak pada kemungkinan diterimanya tiga kekuatan makna sekaligus, yaitu narasi, suara, dan visual.Metode dokumentasi dan observasi diterapkan untuk mendapatkan data penelitian berbentuk kualitatif. Teori yang digunakan dalam penelitian ini adalah teori semantik dari Palmer (2001) dan pragmatik dari Yule (1996).Kedua teori tersebut digunakan untuk menganalisis makna tanda verbal.Sementara itu, teori semiotik dari Barthes (1998) digunakan untuk menganalisis makna tanda non-verbal.Analisis data disajikan dengan metode informal. Hasil penelitian menunjukkan baik tanda verbal maupun non-verbal pada iklan âWafer Tangoâ memiliki makna tersembunyi atau makna konotasi.
Kata kunci: iklan, tanda, verbal, non-verbal ]]>
<![CDATA[VERBAL AND NON-VERBAL SIGNS IN FACIAL WASH ADVERTISEMENTS: A SEMIOTIC ANALYSIS ]]>
<![CDATA[Andriani, Ria]]>;
<![CDATA[Pratiwi, Desak Putu Eka]]>;
<![CDATA[Santika, I Dewa Ayu Devi Maharani]]>
<![CDATA[ Yavana Bhasha : Journal of English Language Education Vol 4, No 2 (2021) ]]>
Publisher : <![CDATA[Institut Hindu Dharma Negeri Denpasar ]]>
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DOI: 10.25078/yb.v4i2.2768
<![CDATA[This study involves the discovery of verbal and non-verbal signs, which also describe the meaning of verbal and non-verbal signs found in the facial wash commercial advertisements. The data were taken from three printed facial wash advertisements. The data source has been taken from the internet. This study used the semiotic hypothesis provided by Saussure (1983: 65) to find out the verbal and non-verbal signs and the theoretical meaning provided by Barthes (1977) to find out the meaning of verbal and non-verbal signs in the facial wash ads. The analysis used a descriptive qualitative approach to analyze the results. As a result, the three facial wash ads show verbal and nonverbal signs that enable the company to market its product. In the verbal signs of the advertising, most of them contain denotative meaning and non-verbal signs which is in part, contain connotative meaning in certain advertisements. Two advertisements used a female as a model; one advertisement used a male as a model. This means that advertisers seek to gain public attention through the use of pretty females, popular figures and natural extracts or ingredients.]]>
<![CDATA[VERBAL AND NON-VERBAL SIGNS IN FACIAL WASH ADVERTISEMENTS: A SEMIOTIC ANALYSIS ]]>
<![CDATA[Andriani, Ria]]>;
<![CDATA[Pratiwi, Desak Putu Eka]]>;
<![CDATA[Santika, I Dewa Ayu Devi Maharani]]>
<![CDATA[ Yavana Bhasha : Journal of English Language Education Vol 4, No 2 (2021) ]]>
Publisher : <![CDATA[Institut Hindu Dharma Negeri Denpasar ]]>
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DOI: 10.25078/yb.v4i2.2768
<![CDATA[This study involves the discovery of verbal and non-verbal signs, which also describe the meaning of verbal and non-verbal signs found in the facial wash commercial advertisements. The data were taken from three printed facial wash advertisements. The data source has been taken from the internet. This study used the semiotic hypothesis provided by Saussure (1983: 65) to find out the verbal and non-verbal signs and the theoretical meaning provided by Barthes (1977) to find out the meaning of verbal and non-verbal signs in the facial wash ads. The analysis used a descriptive qualitative approach to analyze the results. As a result, the three facial wash ads show verbal and nonverbal signs that enable the company to market its product. In the verbal signs of the advertising, most of them contain denotative meaning and non-verbal signs which is in part, contain connotative meaning in certain advertisements. Two advertisements used a female as a model; one advertisement used a male as a model. This means that advertisers seek to gain public attention through the use of pretty females, popular figures and natural extracts or ingredients.]]>
<![CDATA[Semiotic Analysis of Mentos Advertisement ]]>
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<![CDATA[I Dewa Ayu Devi Maharani Santika]]>;
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<![CDATA[ Humanis Vol 25 No 3 (2021) ]]>
Publisher : <![CDATA[Udayana University ]]>
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DOI: 10.24843/JH.2021.v25.i03.p01
<![CDATA[This study aims at analyzing the myth within the "Who Says No to Mentos" advertisement. The data of this study was taken from Mentos NG on the YouTube platform. The data were collected by documentation method with note-taking technique and analyzed by the qualitative method using the theory of Semiotic by Barthes (1972). The analysis is presented in an informal method. The results of this study show that both verbal and non-verbal signs have implied meaning to persuade and influence the audiences through visual illustration. The meaning comes from the relation between signifier and signified. This has determined that the "Who Says No to Mentos" advertisement concerned with sharing, caring, togetherness, happiness, and making friends with people in real life.]]>
<![CDATA[Analysis of Semiotic Found in Football Shoes Advertisements ]]>
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<![CDATA[I Dewa Ayu Devi Maharani Santika]]>;
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<![CDATA[ Humanis Vol 25 No 4 (2021) ]]>
Publisher : <![CDATA[Udayana University ]]>
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DOI: 10.24843/JH.2021.v25.i04.p05
<![CDATA[Aims in this study, first is to find out verbal and non-verbal signs found in football shoes advertisements, and second is to analyze the meaning of verbal and non-verbal signs found in football shoes advertisements. The data sources from this study were taken from the Official Account of Nike, Puma, and Adidas. This study used the descriptive qualitative method. The data were analyzed based on the theory proposed by Saussure (1983) about sign elements, the theory from Barthes (1964) about the meaning of signs, and the supporting theory from Cerrato (2012) to analyze the color terms. The result of this study showed the advertisements used the written texts as the verbal signs and the color choice and picture of advertisements as non-verbal signs. These signs also contained denotative and connotative meanings to make a good combination to attract the attention of readers.]]>
<![CDATA[The Analysis of Semiotic Signs on Forest Fires’ Posters ]]>
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<![CDATA[I Gusti Ayu Vina Widiadnya]]>;
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<![CDATA[ Humanis Vol 25 No 2 (2021) ]]>
Publisher : <![CDATA[Udayana University ]]>
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DOI: 10.24843/JH.2021.v25.i02.p02
<![CDATA[Forest fires are one of the global issues and need global concern. A campaign through forest fire posters on social media is a way to spread a message all over the world to prevent forest fires and save the earth from disaster. This study aims to discover the meaning of verbal and nonverbal signs used on forest fire posters. Verbal signs are about the text, either words or sentences while nonverbal signs are about pictures. The use of these two signs on a poster is meant to make people understand the message within it. The data were taken from three selected forest fire posters. The data were collected by observation method. The data were analyzed by a qualitative method using the theory of Semiotic by Barthes (1998) and supporting theory by Wierzbicka (1996). The finding shows that both verbal and nonverbal signs have important purposes such as giving some information about the impact of forest fires on nature and human life as well as warning people to be more responsible and aware of this global issue.]]>
<![CDATA[The Ideology within Covid-19 Public Service Advertisements: A Semiotic Approach ]]>
<![CDATA[I Komang Sulatra]]>;
<![CDATA[Desak Putu Eka Pratiwi]]>
<![CDATA[ Humanis Vol 24 No 4 (2020) ]]>
Publisher : <![CDATA[Udayana University ]]>
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DOI: 10.24843/JH.2020.v24.i04.p02
<![CDATA[The COVID-19 virus is a new virus linked to the same family of viruses as Severe Acute Respiratory Syndrome (SARS). The virus is transmitted through direct contact with respiratory droplets of an infected person and touching surfaces contaminated with the virus. COVID-19 patients in Indonesia continue to grow. The Indonesian government has made efforts to break the chain of the spread of the COVID-19. One of them is by creating COVID-19 public service advertisements. Public service advertisement plays an important role in this pandemic to spread positivity which can motivate people to survive in this difficult time. This study aims at analyzing the ideology within COVID-19 public service advertisements by analyzing the meaning of verbal and visual signs used in those advertisements. The data were taken from five selected posters of COVID-19 public service advertisements. The data were collected by observation method and analyzed by qualitative method using theory of Semiotic proposed by Barthes (1998) and theory about ideology by Storey (2009). The analysis is presented in informal method. Our finding shows there are various ideologies used in COVID-19 public service advertisements, such as: prevention is better that cure, the ideology of being cooperative, responsible, productive and optimistic in facing COVID-19 pandemic. COVID-19 public service advertisements generally deliver a massage that together we can defeat COVID-19.]]>
<![CDATA[Uncover the Meaning of Figurative Language in BTS Selected Song Lyrics ]]>
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<![CDATA[Dewa Ayu Devi Maharani Santika]]>
<![CDATA[ e-Journal of Linguistics Vol 15 No 2 (2021): e-jl July ]]>
Publisher : <![CDATA[Doctoral Studies Program of Linguistics of Udayana University Postgraduate Program ]]>
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DOI: 10.24843/e-jl.2021.v15.i02.p11
<![CDATA[This article entitled "Uncover the Meaning of Figurative Language in BTS Selected Song Lyrics". Figurative language is language that have some meaning behind the word or sentence and uses figures of speech. A figure of speech could even be how of claiming something aside from the literal meaning of the world. This article aims to analyze the types of figurative language and uncover the meaning of figurative language used in BTS selected song lyrics. The writer is interested in analyzing BTS selected songs since their songs not only tell stories of love or heartbreak, but also about current social situation. The data were collected by observation method and note taking technique. The collected data were analyzed by descriptive qualitative method using theory proposed by Keraf (2006) and Kennedy (1983) to identify the types of figurative language and theory of meaning by Leech (1981) to uncover the meaning of figurative language. The finding shows that there are various figurative language used in BTS song lyrics such as metaphor, metonymy, hyperbole, symbol, and synecdoche.]]>
<![CDATA[VIOLATION OF CONVERSATION MAXIM ON TV ADVERTISEMENTS ]]>
<![CDATA[Desak Putu Eka Pratiwi]]>
<![CDATA[ e-Journal of Linguistics Vol. 9. Juli 2015 No. 2 ]]>
Publisher : <![CDATA[Doctoral Studies Program of Linguistics of Udayana University Postgraduate Program ]]>
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<![CDATA[Maxim is a principle that must be obeyed by all participants textually and interpersonally in order to have a smooth communication process. Conversation maxim is divided into four namely maxim of quality, maxim of quantity, maxim of relevance, and maxim of manner of speaking. Violation of the maxim may occur in a conversation in which the information the speaker has is not delivered well to his speaking partner. Violation of the maxim in a conversation will result in an awkward impression. The example of violation is the given information that is redundant, untrue, irrelevant, or convoluted. Advertisers often deliberately violate the maxim to create unique and controversial advertisements. This study aims to examine the violation of maxims in conversations of TV ads. The source of data in this research is food advertisements aired on TV media. Documentation and observation methods are applied to obtain qualitative data. The theory used in this study is a maxim theory proposed by Grice (1975). The results of the data analysis are presented with informal method. The results of this study show an interesting fact that the violation of maxim in a conversation found in the advertisement exactly makes the advertisements very attractive and have a high value.]]>
