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Journal : HUMANIS

Semiotic Analysis of Mentos Advertisement Ni Putu Wina Damayanti; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
Humanis Vol 25 No 3 (2021)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (848.482 KB) | DOI: 10.24843/JH.2021.v25.i03.p01

Abstract

This study aims at analyzing the myth within the "Who Says No to Mentos" advertisement. The data of this study was taken from Mentos NG on the YouTube platform. The data were collected by documentation method with note-taking technique and analyzed by the qualitative method using the theory of Semiotic by Barthes (1972). The analysis is presented in an informal method. The results of this study show that both verbal and non-verbal signs have implied meaning to persuade and influence the audiences through visual illustration. The meaning comes from the relation between signifier and signified. This has determined that the "Who Says No to Mentos" advertisement concerned with sharing, caring, togetherness, happiness, and making friends with people in real life.
Analysis of Semiotic Found in Football Shoes Advertisements I Wayan Restu Widiarta; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
Humanis Vol 25 No 4 (2021)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (881.047 KB) | DOI: 10.24843/JH.2021.v25.i04.p05

Abstract

Aims in this study, first is to find out verbal and non-verbal signs found in football shoes advertisements, and second is to analyze the meaning of verbal and non-verbal signs found in football shoes advertisements. The data sources from this study were taken from the Official Account of Nike, Puma, and Adidas. This study used the descriptive qualitative method. The data were analyzed based on the theory proposed by Saussure (1983) about sign elements, the theory from Barthes (1964) about the meaning of signs, and the supporting theory from Cerrato (2012) to analyze the color terms. The result of this study showed the advertisements used the written texts as the verbal signs and the color choice and picture of advertisements as non-verbal signs. These signs also contained denotative and connotative meanings to make a good combination to attract the attention of readers.
The Analysis of Semiotic Signs on Forest Fires’ Posters Desak Putu Eka Pratiwi; I Gusti Ayu Vina Widiadnya; Ni Luh Emi Puspita Sari
Humanis Vol 25 No 2 (2021)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (767.047 KB) | DOI: 10.24843/JH.2021.v25.i02.p02

Abstract

Forest fires are one of the global issues and need global concern. A campaign through forest fire posters on social media is a way to spread a message all over the world to prevent forest fires and save the earth from disaster. This study aims to discover the meaning of verbal and nonverbal signs used on forest fire posters. Verbal signs are about the text, either words or sentences while nonverbal signs are about pictures. The use of these two signs on a poster is meant to make people understand the message within it. The data were taken from three selected forest fire posters. The data were collected by observation method. The data were analyzed by a qualitative method using the theory of Semiotic by Barthes (1998) and supporting theory by Wierzbicka (1996). The finding shows that both verbal and nonverbal signs have important purposes such as giving some information about the impact of forest fires on nature and human life as well as warning people to be more responsible and aware of this global issue.
The Ideology within Covid-19 Public Service Advertisements: A Semiotic Approach I Komang Sulatra; Desak Putu Eka Pratiwi
Humanis Vol 24 No 4 (2020)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1135.569 KB) | DOI: 10.24843/JH.2020.v24.i04.p02

Abstract

The COVID-19 virus is a new virus linked to the same family of viruses as Severe Acute Respiratory Syndrome (SARS). The virus is transmitted through direct contact with respiratory droplets of an infected person and touching surfaces contaminated with the virus. COVID-19 patients in Indonesia continue to grow. The Indonesian government has made efforts to break the chain of the spread of the COVID-19. One of them is by creating COVID-19 public service advertisements. Public service advertisement plays an important role in this pandemic to spread positivity which can motivate people to survive in this difficult time. This study aims at analyzing the ideology within COVID-19 public service advertisements by analyzing the meaning of verbal and visual signs used in those advertisements. The data were taken from five selected posters of COVID-19 public service advertisements. The data were collected by observation method and analyzed by qualitative method using theory of Semiotic proposed by Barthes (1998) and theory about ideology by Storey (2009). The analysis is presented in informal method. Our finding shows there are various ideologies used in COVID-19 public service advertisements, such as: prevention is better that cure, the ideology of being cooperative, responsible, productive and optimistic in facing COVID-19 pandemic. COVID-19 public service advertisements generally deliver a massage that together we can defeat COVID-19.
A Verbal and Non-Verbal Signs of Walt Disney Posters Yustina Juita Simarmata; Ni Wayan Suastini; Desak Putu Eka Pratiwi
Humanis Vol 26 No 2 (2022)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (786.287 KB) | DOI: 10.24843/JH.2022.v26.i02.p02

Abstract

This study aims to find out the verbal and non-verbal signs found in Walt Disney posters and analyze the meaning of verbal and non-verbal signs found in Walt Disney posters. Verbal sign is about text or words that appear in the Walt Disney poster. For the non-verbal signs appears as characters and colors used. The data of the research were downloaded from the pinterest. This study used a descriptive qualitative method. This study used a theory by Saussure in Chandler (2007) to analyze verbal and non-verbal signs. While the theory from Barthes (1977) to analyze the meaning of signs, and the supporting theory from Cerrato (2012) to analyze color terms. This research reveals that 6 verbal signs and 6 non-verbal signs were found in Walt Disney posters. These signs also contained 5 denotative and 9 connotative meanings from the story line in the poster. These meanings were found in the words and picture of Walt Disney posters.
Co-Authors A.A. Diah Trisna Andina Andriani, Ria Apolinarius Bagul Asako Shiohara Bamagin Fatwansyah Devi Maharani Santika I Dewa Ayu Enos Bodu Saga Eufronius Sarino Lembu Evantri Ngailo Gusti Ayu Arlinda Liestya Devi I Dewa Ayu Devi Maharani Santika I Dewa Ayu Devi Maharani Santika I Gede Aditya Cipta Legawa I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Komang Sulatra I Komang Sulatra I Made Perdana Skolastika I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Putri Gita Ardiantari Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Made Perdana Sekolastika Maria Alvita Nai Modok Ni Kadek Ayu Putri Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Luh Nita Suwitri Ni Luh Putu Septiadewi Dewi Ni Made Ayu Widiantari Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Heni Listaningsih Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani Ni Wayan Suastini NI WAYAN SUASTINI Putri Utami, Ni Putu Cahyani Putu Nur Ayomi Silvester Aman Stefanus Dendy Prasetya Bere Sulatra I Komang System, Administrator Yohanes Kapistrano Agung Yugiastari Yustina Juita Simarmata