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en Stefanus Dendy Prasetya Bere; Desak Putu Eka Pratiwi
e-Journal of Linguistics Vol 16 No 1 (2022): ejl-January
Publisher : Doctoral Studies Program of Linguistics of Udayana University Postgraduate Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2022.v16.i01.p12

Abstract

This article entitled "Exposing the Meaning of Figurative Language in Alie Gatie Selected song lyrics". Figurative language is sentences or phrases that possess secret meanings behind the word, phrases, or sentences. This article aims to exposing the types of figurative language and uncover the meaning of figurative language used in Alie Gatie selected song lyrics. The writer is interested in analyzing Alie Gatie selected songs since Gatie’s songs are telling stories of his love stories and his heartbreak. The datas were obtained by the method of observating and taking notes. The obtained data were then analyzed by descriptive qualitative method using theory proposed by Knickerbocker and Reninger (1963) to identify the types of figurative language and theory of meaning by Leech (1981) to expose the meaning of figurative language. The finding shows that there are various figurative languages used in Alie Gatie’s selected songs such as Metaphor, Irony, Hyperbole, and Paradox.
Figurative Language Used in Hollywood’s Bleeding Album by Post Malone I Kadek Adi Panaji; Desak Putu Eka Pratiwi; I Wayan Juniartha
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 29 No 1 (2022): Maret
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (709.999 KB) | DOI: 10.24843/ling.2022.v29.i01.p02

Abstract

Abstract--This research aims at finding out the types of figurative language and to analyze the meaning of the figurative language conveyed in Post Malone’s songs in the album entitled Hollywood’s Bleeding. The method used in collecting data is the descriptive qualitative method. The data were analyzed based on the theory types of figurative language from Knickerbocker and Reninger (1963), Knickerbocker and Reninger. Theory proposed by Leech (1981) was applied to find out the meaning. The result shows that there are eight types of figurative language used in Post Malone’s songs.They are simile (4 items or 13.8%), personification (2 items or 6.9%), metaphor (3 items or 10.3%), hyperbole (8 items or 27.6%), synecdoche (2 items or 6.9%), metonymy (2 items or 6.9%), irony (2 items or 6.9%) and paradox (6 items or 20.7%). There were 29 sentences identified using those eight types of figurative languages states above. The dominant types of figurative language is hyperbole because the songwriter is put more exageration to the lyrics to make them sounds beautiful. Keywords: Figurative language; Hollywood’s Bleeding; Post Malone
en Ni Komang Ayu Suardani; Desak Putu Eka Pratiwi; I Wayan Juniartha
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 29 No 1 (2022): Maret
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ling.2022.v29.i01.p03

Abstract

Abstract--This research aims at finding out verbal and non-verbal signs and also explaining the meaning of those verbal and visual signs found in the posters of Korean pop idol. The data were taken from ten printed posters of Korean pop idol from the internet. This study used the theory of semiotic by Saussure (1983) to find out the verbal and non-verbal signs and theory meanings by Barthes (1968) to find out the meaning of verbal and visual signs in the posters of Korean pop idol. Descriptive qualitative method was used to analyze the data in this study. As the result, those ten posters of Korean pop idol show the verbal and visual signs that support the agencies to promote their idols. In the verbal and visual signs of the posters album and concert of Korean idol show most all of them conveys connotative meaning. In the non-verbal signs of the advertisements almost all of the posters of Korean idol used the member of the idol group as a model, It means the advertisements want to attract the people interest by using a the good visual of the idol. Keyword: semiotic; verbal signs; non-verbal signs; korean album poster & concert poster
Discovering Messages in COVID-19 Advertisements: A Semiotic Analysis Ni Putu Adik Mariani; Desak Putu Eka Pratiwi; I Wayan Juniarta
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 28 No 2 (2021) : September
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (721.901 KB) | DOI: 10.24843/ling.2021.v28.i02.p04

Abstract

COVID-19 advertisement is a kind of advertisement which used to convey the information about COVID-19 as well as instructions regarding to health protocols to avoid us from the danger of COVID-19. This study concerned on finding out the messages carried by both verbal and nonverbal signs in COVID-19 advertisements. The data were taken from Pinterest. The data were collected by observation method. The collected data were analyzed by qualitative method using theory of semiotics from Saussure (1983), the theory of meaning from Barthes (1977), and theory of color term from Wierzbicka (1996). The message is presented in formal and informal way. Our findings show that verbal and nonverbal cues in advertisements generally convey the messages that during the pandemic people have to obey protocols such as staying at home, wearing masks correctly, keep social distancing, and washing hands.
Pelanggaran Sendi-Sendi Gaya Bahasa Pada Iklan Tv Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 1 No. 1 (2015): April 2015
Publisher : Magister of Linguistic, Postgraduated Program, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.969 KB) | DOI: 10.22225/jr.1.1.14.81-93

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Gaya bahasa adalah cara mengungkapkan pikiran melalui bahasa secara khas yang memperlihatkan jiwa dan kepribadian penulis. Sebuah gaya bahasa yang baik harus mengandung tiga unsur berikut: kejujuran, sopan santun, dan menarik (Keraf, 1991: 113).  Bahasa iklan merupakan bahasa yang sangat kaya, baik gaya maupun pilihan katanya.  Penulis iklan terkenal senang bermain dengan kata-kata dan memanipulasi atau mengubah makna yang sebenarnya sehingga sering terjadi pelanggaran terhadap sendi-sendi gaya bahasa.  Penelitian ini bertujuan untuk menganalisis gaya bahasa yang digunakan pada iklan TV dan menelaah pelanggaran terhadap sendi-sendi gaya bahasa yang terdapat pada iklan TV.  Data pada penelitian ini diambil dari iklan makanan yang ditayangkan di stasiun TV swasta, yaitu iklan Mie Sedaap Cup, Wafer Tango, dan Energen Sereal.  Teori yang digunakan untuk menganalisis data adalah teori gaya bahasa dari Keraf (1991).  Hasil penelitian menunjukkan terjadi pelanggaran terhadap sendi-sendi gaya bahasa pada data iklan yang digunakan dalam penelitian ini.  Namun uniknya, pelanggaran tersebut justru membuat iklan-iklan tersebut menjadi lebih menarik.
Discovering Hidden Messages in Covid-19 Advertisement “Stay Home Save Lives”: A Semiotic Analysis Ni Made Desi Trisnayanti; Desak Putu Eka Pratiwi; Komang Dian Puspita Candra
RETORIKA: Jurnal Ilmu Bahasa Vol. 7 No. 1 (2021): April
Publisher : Magister of Linguistic, Postgraduated Program, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.419 KB) | DOI: 10.22225/jr.7.1.3137.25-31

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COVID-19 (Coronavirus Disease 2019) is a disease caused by a new type of coronavirus. WHO officially declared COVID-19 as a global pandemic. Both government and non-government parties work together to educate people and provide information about COVID-19 through various ways. Advertisement is considered as one of the effective ways to provide education and understanding about COVID-19. This study aims to discover the hidden messages in COVID-19 advertisements by analyzing the verbal and non-verbal signs used in the advertisement entitled “Stay Home Save Live”. The data were collected by using observation method and note-taking technique. The data were analyzed by descriptive qualitative method using semiotic theory proposed by Saussure (1983) and the theory of meanings proposed by Barthes (1977). The analysis was presented by informal method. The finding shows that both verbal and visual signs in the advertisement “Stay Home Save Lives” have hidden message. Generally, it delivers a message that during this difficult time, people can defeat COVID-19 by staying at home, obeying the health protocol, and being positive.
ON THE SITUATED SOCIO-CULTURAL MEANING OF BENEFACTIVES IN BALINESE Desak Putu Eka Pratiwi; I Wayan Arka; Asako Shiohara
Linguistik Indonesia Vol 36, No 2 (2018): Linguistik Indonesia
Publisher : Masyarakat Linguistik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.326 KB) | DOI: 10.26499/li.v36i2.78

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This paper discusses a preliminary corpus-based study of benefactives in Balinese, from a socio-cognitive theory of situated socio-cultural meaning (cf. Langlotz 2015, Danielle and Evans 2017). It is part of larger corpus-based research on parallel texts in the international SCOPIC (Social Cognition Parallax Interview Corpus) project (http://hdl.handle.net/10125/24742). Benefactive constructions are defined as those expressing states of affairs (SoA) hold to someone’s advantage (Kittilä and Zúñiga 2010).  The notion of '(someone's) advantage' in Balinese benefactive meaning is tightly embedded in Balinese cultural worlds, having complex positive social meanings in which concepts such as 'self', 'reciprocity', 'in-.out-group', and spiritual rewards are central. The socio-cultural worlds are evidently reflected the speech level system in Balinese. There are different forms with fine-grained social meanings such as three words for 'give' in Balinese depending on the relative social relations of event and/or speech participants. An incorrect choice of linguistic device would lead to incorrect social indexing; hence socially unacceptable or inappropriate, not giving rise to the intended positive benefactive meaning. Our findings show that benefactive meaning is expressible through different means (lexical, morphological, and analytical/constructional). Surprisingly, the lexical benefactive 'give' is 100% expressed through the verb baang in our Balinese SCOPIC corpus, suggesting that the corpus is rather skewed towards the common (or low) register.
SOCIO-CULTURAL DYNAMICS AND ETHNOLINGUISTIC VITALITY OF SEMBIRAN BALINESE Desak Putu Eka Pratiwi; I Wayan Arka; Asako Shiohara
Linguistik Indonesia Vol 38, No 2 (2020): Linguistik Indonesia
Publisher : Masyarakat Linguistik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/li.v38i2.174

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This paper reports our preliminary findings on the assessment of language vitality of Sembiran Balinese in the larger socio-cultural transformation of contemporary Bali.  Sembiran Balinese, also known as Bali Aga, is a conservative mountain dialect of Balinese spoken by around 5,000 speakers in the Sembiran village, 30 km east of Singaraja northern Bali. The language and its culture reflect Bali in antiquity (Ardika, et al. 1991; Ardika, et al. 1997), with the language quite distinct from Lowland Balinese (Bali Dataran), for example in terms of its pronominal system and the absence of speech level system (Astini 1996, Sedeng 2007, Arka & Sedeng 2018). The study is based on the data collected through questionnaires focusing on subjective views of ethno-linguistic vitality such as in-/out-group interactions and domains of language use in contemporary multilingual settings, supported by ethnographic data. The analysis makes use of the current development in the sociolinguistics of vitality, particularly the notions of ethnolinguistic vitality (Giles, et al 1977) and theories of language shift and endangerment (Grenoble & Whaley 2006, Fishman 1991). The findings reveal that Sembiran Balinese appears to have a relatively strong linguistic vitality even though the speech community itself is a minority group in Bali.
The Meaning of Beauty in Rare Beauty Video Advertisement Ni Wayan Alan Mirani; Komang Dian Puspita Candra; Desak Putu Eka Pratiwi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 2 (2021): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i2.10

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The researchers are tried to identify the meaning of beauty in Rare Beauty video advertisement. The data of this study were taken from one video on Rare Beauty Instagram account. Observation method was conducted in collecting the data through documentation and note-taking technique. The data were analyzed with descriptive qualitative method. The researchers used theory of meaning proposed by Barthes (1967) to identify the meaning of beauty in Rare Beauty video advertisement. The researchers found three meaning of beauty in Rare Beauty Video Advertisement. The first meaning of beauty is everyone is beautiful with their own uniqueness and there is no such a standard to consider as beauty. The second meaning of beauty is when the women are confident in expressing their beauty they will be happy. The third is everyone is different and the difference has to consider as the uniqueness so the women have to be confident because they are special. The last meaning of beauty is all women are beautiful with their skin tones, shapes and styles. Whatever their skin tones, their styles, they don’t need to compare themselves to the others because they are beauty in their own way.
VERBAL AND NON-VERBAL SIGNS FOUND IN GARNIER MEN ADVERTISEMENTS Ni Kadek Widya Putri; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.13

Abstract

There are many signs used in advertisements in the forms of words, sentence, spoken sentences, image or colors. This signs support each other in order to deliver the meaning in an attractive way. But sometimes these signs interpreted unsuitably and arises different perspective in the meaning. Therefore, this study aimed to find out the verbal and non-verbal signs found in Garnier Men advertisements as well as their meaning. The process of collecting data was conducted by observation method in order to obtain detail information and note taking technique. The data were analyzed descriptive qualitatively by using the theory of semiotic proposed by Saussure (1983), theory of meaning proposed by Barthes (1967), and supported by theory color from Wierzbicka (1996). Through the analysis, it found that, the advertisements are composed by verbal and non-verbal signs. Both signs contain denotative and connotative meaning. The denotative meaning consisted of the name of products, ingredients, also functions of each product. Meanwhile, the connotative meaning consisted of the statement in the advertisement, the color, the background, also the models used in each advertisement that have hidden meaning. The advertiser tends to used black color as the background of the advertisements since black color is match with men imaginary that is powerful, elegance and black color show men’s masculinity.
Co-Authors A.A. Diah Trisna Andina Andriani, Ria Apolinarius Bagul Asako Shiohara Bamagin Fatwansyah Devi Maharani Santika I Dewa Ayu Enos Bodu Saga Eufronius Sarino Lembu Evantri Ngailo Gusti Ayu Arlinda Liestya Devi I Dewa Ayu Devi Maharani Santika I Dewa Ayu Devi Maharani Santika I Gede Aditya Cipta Legawa I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Komang Sulatra I Komang Sulatra I Made Perdana Skolastika I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Putri Gita Ardiantari Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Made Perdana Sekolastika Maria Alvita Nai Modok Ni Kadek Ayu Putri Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Novita Budiantini Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Luh Nita Suwitri Ni Luh Putu Septiadewi Dewi Ni Made Ayu Widiantari Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Heni Listaningsih Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Putri Utami, Ni Putu Cahyani Putu Nur Ayomi Silvester Aman Stefanus Dendy Prasetya Bere Sulatra I Komang System, Administrator Yohanes Kapistrano Agung Yugiastari Yustina Juita Simarmata