Claim Missing Document
Check
Articles

Found 8 Documents
Search

PENGARUH DIFERENSIASI PRODUK TERHADAP MINAT KONSUMEN DALAM RANGKA MEMENANGKAN PERSAINGAN BISNIS JASA ASURANSI PADA PT. PRUDENTIAL LIFE ASSURANCE PEKANBARU Pratama, Yoga; Andri, Seno
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In product differentiation, the product has meaning or value that the company creates a new product is perceived by customers as a whole is unique and different products. In this case, the product in question is the quality of the product that will support the product position in the market. Quality can be defined as a comparison with alternative competitor from the market's view. Consumer interest is growing because of a consumer desire and have interest in the product is needed. Based on the motives of consumers in accordance with the wishes and meet their needs, the company must create a product that is different and has advantages over competitors in the business services including insurance. a ministry of service, based on these two companies should be appropriately design a marketing strategy to attract the interest of the consumers themselves in order to gravitate toward product and services offered so that if consumers have an interest in those products then there will be a decision to buy the product.This research was conducted at PT. Prudential Life Assurance Pekanbaru is located on the road Tuanku Tambusai Paninsula complex BI B / 8, Pekanbaru. The purpose of this research was conducted to determine the effect of product differentiation against consumer interest in PT. Prudential Life Assurance Pekanbaru.In this research methodology is descriptive and quantitative with SPSS, where samples were used that policyholders / consumers PT.Prudential Life Assurance Pekanbaru and as a source of information is the GA Office and Personal Assistant. To determine the sample using the formula Slovin, sampling with accidental sampling method. Techniques of collecting data through interviews, observation and questionnaires.From the results of data analysis includes test validity, reliability, and simple linear regression, product differentiation in this study included five components of either the form, features, quality of performance, quality, relevance, and reliability, process. Each one has an indicator interrelated and positive influence on consumer interest in PT. Prudential Life Assurance Pekanbaru.Keyword: Differentiation Products, Consumer Interests
Cytotoxicity of Buah Merah (Pandanus conoideus Lamk.) Extract on Breast Cancer Cell Line (T47D) Nuringtyas, Tri R; Pratama, Yoga; G, Galih; Wahyuono, Subagus; Moeljopawiro, Sukarti
Indonesian Journal of Biotechnology Vol 19, No 1 (2014)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.811 KB)

Abstract

Buah Merah (Pandanus conoideus Lamk.) has been extensively used to treat various diseases includingcancer. There are many varieties of buah merah and there was no scientifi c study comparing cytotoxicity ofdifferent varieties. The objective of this study was to investigate the cytotoxicity of three varieties of buah merahknown as Barugum, Maler and Yanggiru on breast cancer cell line (T47D). All samples were collected fromPapua, Indonesia. Each sample was extracted consecutively using three solvents chloroform, methanol andwater resulted to nine crude extracts. The cytotoxic activities were determined using MTT assay. The crudeextract showed the lowest IC50 was selected for further bioassay-guided fractionation. Fractionation was doneusing vacuum liquid chromatography coupled with preparative TLC to fi nd the active compounds. Severaldetection reagents were applied to TLC for identifi cation of the class of the potent compounds. The resultshowed that the potent extracts was obtained from Barugum methanol extract followed by Maler chloroformextract with IC50 value of 132.83 μg/ml and 139.72 μg/ml, respectively. All Yanggiru extracts did not showactivity. The bioassay-guided fractionation of Barugum and Maler extracts showed that the most potent fractioneluted by a mixture of hexane:ethyl acetate (75:25), was in Maler variety with IC50 value of 25,7 μg/ml, fourtimes higher than the most potent fraction of Barugum with IC50 value of 104,61 μg/ml. TLC analysis of themost potent fraction showed that the active compounds was class of terpene. Result of this study supportedthe utilization of buah merah Maler variety for breast cancer treatment.
RANCANG BANGUN SISTEM INFORMASI ORDER ONLINE BERBASIS WEB PADA PERCETAKAN CV.CEMERLANG PRATAMA, YOGA; SUPRIYANTO, DRS, M.KOM, EDY
Information Technology and Telematics Vol 8 No 1 (2018)
Publisher : Information Technology and Telematics

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAKCV.Cemerlang adalah suatu perusahaan yang bergerak dibidang percetakan. Tujuan dari berdirinya CV.Cemerlang ini adalah untuk menjawab kebutuhan masyarakat tentang cetak media promosi mmt.Permasalahan yang terjadi yang terjadi pada CV.Cemerlang yaitu sistem pemesanan secara manual, jadi dengan customer harus datang langsung ke studio untuk bisa memesan barang. Tujuan penelitian ini adalah untuk menghasilkan sistem informasi pemesanan online tanpa harus datang langsung ke studio customer bisa memesan dengan design yang mereka inginkan, dan juga di sediakan fasilitas Live Chat supaya customer bisa langsung berinteraksi dengan karyawan studio percetakan.Metode pengembangan sistem yang digunakan dalam penelitianiniyaitu Waterfall, perancangansystemmenggunakan DFD danimplementasisystemmenggunakan PHP danMySQL.Kesimpulandalampenelitianinidapatmemberikaninformasibarangdanpemesananmelalui online padaCV.Cemerlangkemudiandapatmemberikankemudahandalammemesanbarangdankeefektifanwaktupada customer CV.Cemerlang. Kata kunci :CV.Cemerlang, Live Chat, Pemesanan, PHP, MySQL ABSTRACT CV. Cemerlang is a company engaged in printing. The purpose of the establishment of the CV. Cemerlang this is to answer the needs of the community about the print media promotion mmt. Problems occurred happened on CV. Cemerlang i.e. booking system manually, so with the customer must come directly to the studio to be able to order the goods.The purpose of this research is to generate information system online booking direct without having to come to the studio customer can order by design they wanted, and also provide Live Chat facilities so that the customer can directly interact with employees of a printing studio. Systems development methods used in this study i.e., Waterfall, designing system using DFD and system implementation using PHP and MySQL. Conclusion in this research can provide information and reservations through online CV. Cemerlang can then provide ease in ordering goods and to efektifantime on customer CV. Cemerlang.1.      DaftarPustakaA.S,Rosa&Shalahuddin,M (2013) RekayasaPerangkatLunakTerstrukturdanBerorientasiObjek,PenerbitInformatika,CetakanPertama, Bandung.Abdul Kadir, (2008) Aplikasi Web dengan PHP danMysql, Penerbit C.V AndiOffset , Yogyakarta.Ardhiandkk (2009).RekayasaPerangkatLunakMenggunakanUML ,PenerbitGrahasindo , Yogyakarta.John Burch dan Gary Grudnitski, (1986) Informations Systems Theory and Practice.John wiley and Sons.Kusrini, M.Kom, (2007) StrategiPerancangandanPengolahan Basis Data, Yogyakarta, Amikom.Kustiyaningsih,Y&Anamisa ,D.R (2011) Pemograman Basis Data Berbasis Web Menggunakan PHP &MySql, PenerbitGrahaIlmu,CetakanPertama, Yogyakarta.Ladjamuddin, Al-Bahra, (2005) AnalisisdanDesainSistemInformasi ,CetakanPertama, PenerbitGraha Media,  Yogyakarta.Mcleod, Reymond, Jr, (2001), SistemInformasiManajemen, Edisi ke-7, diterjemahkanolehHendraTeguh, SE, Ak, Jakarta, Pearson Education Asia Pte Ltd dan PT. PrenhallindoProf.Dr.Jogiyanto HM, MBA, Akt. (1999) Analisis Dan Design, PenerbitCV.Andi Offset. Yogyakarta.PujiOktavian, Diar, (2010)Menjadi Programmer JempolanMenggunakan PHP, Yogyakarta, Mediakom.Rosa, A.S. dan M. Salahuddin, (2010)ModulePembelajaranRekayasaPerangkatLunak (TerstrukturdanBerorientasiObjek), Bandung, Modula.
Desain Material Selection untuk Frame Sepeda Listrik Hybrid Pratama, Yoga; Lusiani, Rina; Setiawan, Ipick; Satria, Dhimas
TEKNIKA Vol 12, No 2 (2016): Oktober
Publisher : Fakultas Teknik Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada umumnya, sepeda tersusun atas komponen-komponen seperti frame,roda, sistem transmisi, rem, sadel, dan stang. Frame merupakan bagian yang paling penting, karena semua komponen dipasang pada frame. Frame harus mampu menopang berat pengendara, mentranslasikan usaha pedal menjadi gerakan maju, mengarahkan roda sesuai arah yang dituju dan mengabsorbsi getaran jalan. Frame adalah “jiwa” dari sebuah sepeda dan haruslah menjadi fokus utama dalam pertimbangan untuk memilih sebuah sepeda.Dari sudut pandang keamanan, bahan yang digunakan untuk frame sepeda harus memiliki sifat mekanik yang sangat stabil dan dapat diandalkan,Pemilihan bahan yang tepat dan desain yang penting dapat mempengaruhi kualitas produk dalam pembuatan komponen.Oleh karena itu, pengakuan akan pentingnya pemilihan bahan dalam desain telah meningkat dalam beberapa tahun terakhir. Penerapan metode concurrent engineering dalam desain dan manufaktur telah memperkuat fakta bahwa bahan dan manufaktur terkait erat dalam menentukan kinerja produk akhir.Semakin meningkatnya kemajuan teknologi modern ini mengakibatkan kebutuhan akan penelitian dan pengembangan dalam segala bidang semakin meningkat pesat, terutama dalam bidang material. Hal yang mendasarkan kemajuan teknologi ini adalah semakin dibutuhkannya material baru dan pemilihan material yang tepat guna menunjang bidang pembuatan frame sepeda. Pengembangan material terfokus untuk memilah material(material selection) untuk meningkatkan kualitas standar yang dibutuhkan untuk obyek yang kita rancang. Oleh sebab itu, penelitian ini lebih kearah pemilihan material yang tepat dengan material yang kuat menahan beban,ringan dan dengan harga yang relatif murah /terjangkau.
Formulasi dan Uji Aktivitas Krim Pengkelat Merkuri Berbahan Dasar Ekstrak Etanol Alga Coklat (Sargassum sp.) Putrinesia, Inda; Pratama, Yoga; Asyikin, Nurul; Rahmalia, Winda
ALCHEMY Jurnal Penelitian Kimia Vol 14, No 1 (2018): Alchemy Jurnal Penelitian Kimia
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/alchemy.14.1.12242.152-163

Abstract

Telah dilakukan penelitian tentang formulasi dan uji aktivitas krim pengkelat merkuri berbahan dasar ekstrak etanol alga coklat (Sargassum sp.) telah dilakukan. Krim diformulasikan dengan beberapa bahan seperti vaselin, gliserol, asam askorbat, karbomer, setil alkohol, dan NaOH. Parameter yang dievaluasi diantaranya organoleptik krim, homogenitas, pH, daya sebar, tipe krim, iritasi kulit, dan daya tercuci krim. Aktivitas pengkelatan diamati dengan menganalisis kandungan merkuri pada kulit tikus yang sebelumnya diberikan krim bermerkuri dibandingkan dengan kulit tikus yang telah dioleskan krim pengkelat merkuri berbahan dasar ekstrak etanol alga coklat. Spektrum Fourier Transform Infrared Spectroscopy (FT-IR) menunjukkan bahwa ekstrak etanol alga coklat diindikasikan mengandung glutation. Berdasarkan parameter evaluasi krim, formulasi terbaik adalah krim dengan komposisi ekstrak alga coklat sebanyak 0,035% w/v terhadap volume krim, yang ditandai dengan krim yang berbentuk gel kental dan tidak berbau serta memiliki tekstur seperti krim wajah pada umumnya, yaitu lembut dan sedikit berminyak. Krim bersifat homogen dan stabil hingga hari ke 21 percobaan dengan pH=5. Krim juga tidak menimbulkan iritasi dan dapat tercuci habis tanpa bekas. Hasil analisis AAS membuktikan bahwa penggunaan krim pengkelat merkuri berbahan dasar esktrak etanol alga coklat selama kurang dari 2 minggu dengan dosis pemberian 1 kali sehari mampu menyerap merkuri pada tikus dengan aktivitas penyerapan sebesar 50%.Formulation and Activity Test of Mercury Chelator Cream of Ethanol Extract of Brown Algae (Sargassum Sp.). Research on the study of formulation an activity test of mercury chelator cream from ethanol extract has successfully done. The cream was formulated with ingredients such as vaseline, glycerol, ascorbic acid, carbomer, cetyl alcohol, and sodium hydroxide. Parameters were evaluated against organoleptic, homogenity, pH, dispersion type of cream, skin irritation test and washing test. The mercury chelating activity was observed by analyzing mercury concentration in mercury induced mouse skin. The FTIR spectrum shows that ethanol extract of brown algae was dominated by glutathione functional group. The best cream formulation was composed by 0,035% (w/v) brown algae, formed as a creamy gel that was thick and odorless and had a texture like soft facial cream in general with slightly oily.The cream was homogeneous and stable until the 21st day of the experiment with pH = 5. The cream produced no skin irritation and could be washed out without a trace. The results of AAS analysis proved that the use of brown algae ethanol extract-based mercury chelating cream for less than 2 weeks with a dose of 1 time a day could absorb mercury in mouse skin with absorption activity of 50%.
Effect of Basil (Ocimum americanum L.) Proportion on Physical and Organoleptical Properties of Basil Cracker Ulfah, Tsurayya; Pratama, Yoga; Bintoro, Valentinus Priyo
Journal of Applied Food Technology Vol 5, No 1 (2018)
Publisher : Dept. Food Technology, Faculty of Animal and Agricultural Sciences, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (33.323 KB) | DOI: 10.17728/jaft.3839

Abstract

Basil contains flavonoid, saponin, tannin, and essential oils namely sineol and eugenol. Basil has been known as appetite stimulant, laxative, fragrance, and breast milk stimulator. This study aimed to determine the effect of basil addition to linear expansion, crispiness, color, and organoleptic of basil cracker. Complete Randomized Design was used in this research with 4 treatments and 5 replications i.e. T1 (10% basil, 90% tapioca), T2 (15% basil, 85% tapioca), T3 (20% basil, 80% tapioca), T4 (25% basil, 75% tapioca). Linear expansion was measured using ruler, hardness/crispiness using texture analyzer, color using digital colormeter, and organoleptic testing was done by 25 panelists. The research showed that basil cracker had linear expansion of 166-235%; hardness of 1264.8-1837.6 gF; L* value of 22,47-40,40 and a* value of -20.73 to -12.67. Variation of basil proportion gave significant effects to linear expansion, crispiness, and color of basil cracker. The best treatment was T2 (15% basil, 85% tapioca) because it had high linear expansion and bright color, was crispy, and preferred by panelists.
USING SOCIOGRAM TO IMPROVE THE WRITING AND SPEAKING ACHIEVEMENTS OF THE EIGHT GRADE STUDENTS OF SMPN 1 JARAI Pratama, Yoga
English Community Journal Vol 2, No 2 (2018): English Community Journal
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/ecj.v2i2.1331

Abstract

The objectives of this study were to find out whether or not there was significant improvement in writing and speaking achievements of the eighth grade students of SMPN1 Jarai after they were taught by using Sociogram, to find out whether or not there was significant improvement in each aspect of writing and speaking achievements of the eighth grade students of SMPN1 Jarai after they were taught by using Sociogram, to find out whether or not there was significant difference in writing and speaking achievements between the eighth grade students of SMP 1 Jarai who were taught by using Sociogram and those who were not, and to find out the perception of the eighth grade students of SMPN 1 Jarai after they were taught by using Socoiogram. In this paper, an experimental research method with pre and post test control group design was used with 70 students as the sample divided into two groups, experimental and control group. However, only the students of the experimental group were taught by using Sociogram. The obtained data were analyzed by using t-test. The students were given questionnaire to know their perceptions. The result showed that there was a significant difference in both students? writing and speaking achievements after they were tought by using Sociogram. Furthermore, it was found that there was a significant difference in students? writing and speaking achievement between the experimental and control groups. In conclusion, Sociogram improves the students? writing and speaking achievements.
PENGEMBANGAN MEDIA PEMBELAJARAN ARTS BERBASIS ANDROID PADA MATERI TATA SURYA UNTUK SMP Pratama, Yoga; Akhlis, Isa; Linuwih, Suharto
UPEJ Unnes Physics Education Journal Vol 9 No 1 (2020)
Publisher : UPEJ Unnes Physics Education Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.229 KB) | DOI: 10.15294/upej.v9i1.38283

Abstract

The solar system is one of the physics subject matter that seems abstract because it deals with celestial objects that cannot be presented in class. This research develops learning media with Android-based augmented reality technology. The purpose of this research is to develop an Android-based arts learning media on solar system subject matter for junior high school and find out the feasibility of the learning media. The development model used is the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The results of this research are learning media products for Android-based which have been tested on 5 groups of respondents using the questionnaire method. From the results of the feasibility test obtained a percentage of 84,71%. Based on the results obtained, the ARTS learning media was declared suitable for use.