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Journal : Nomosleca

MENGUKUR OBJEKTIVITAS LIPUTAN MEDIA DENGAN RUMUS COEFFICIENT OF IMBALANCE (Studi Kasus Hasil Penelitian Metode Analisis Isi Kuantitatif Pemberitaan Kampanye Pemilu 1999 di Harian Jawa Pos dan Republika Terhadap Partai Golkar dan PDI-P) Effendy, Rochmad
Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v2i1.340

Abstract

AbstractGeneral election which aims at selecting the best national leadership for the next five year office term is peoples democracy party event which requires the nation attention. Mass media plays an important role to have the event successful by covering general election campaign, along with its rule and procedures, the political party program statements, the prospective candidate track record, and general election irregularities in independent, neutral and impartial manner. By doing so, media functions as voter education to enable them to choose the candidate rationally based on unbiased and balanced media coverage. In addition, media have to control and monitor general election procedures violation committed by each general election stakeholders. If it is the case, the general election will run freely and fairly. To achieve this, media should cover objectively by means separating his subjective opinion from the fact being covered. This type of media coverage, among other things, will undoubtedly bring about free and fair general election. The paper attempts to describe the relation between media and politics, as well as the objectivity of East-Java Province based Jawa Pos newspapers sand Muslim-oriented Republika daily during general election 1999 campaign period. Besides, it tries to measure their coverage objectivity employing the Coefficient of Imbalance formulae especially with regard to the parties namely the presumed pro status quo Golkar party and the reformist PDI-P party. The paper puts its emphasis on the discussing the objectivity method for media coverage using quantitative content analysis. The papers concludes by presenting an example of content analysis result using the formulae on the 1999 general election media coverage which found that each newspaper was biased to each the political party with Jawa Pos favored PDI-P and Republika supported Golkar.Keywords: Objectivity, Content Analysis, Coefficient of Imbalance, Inferences, judgmentDOI : https://doi.org/10.26905/nomosleca.v2i1.340
Mengglobalkan Makanan Tradisional Lewat Media Sosial Youtube sebagai Budaya Tandingan (Studi Food Vlogger Nex Carlos sebagai Media Promosi Kuliner Lokal) Rochmad Effendy; Putri Ayu Wulandari; Lian Agustina Setiyaningsih; Ana Mariani
Jurnal Nomosleca Vol 7, No 2 (2021): Oktober, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i2.6581

Abstract

Globalization is the massive, systematic spread of American culture and its lifestyle throughout the world. The lifestyle of consuming fast food is constructe as a modern, current and global lifestyle through regulatory and deep capture with the sophistication of advertising propagated through communication media. Propaganda messages through communication media make cultural colonization by homogenizing food tastes in the world, so delegitimizes and distorts local food prestige. People no longer see traditional food as cultural identity. This study examines the effectiveness of YouTuber Carlos in popularizing traditional foods to foreign countries. The qualitative descriptive approach with observation, document and literatures reviews and interviews with informants. This study finds that Nex Carlos' Youtube account functions effectively in globalizing local food with well interactive communication and intimate emotional bonds. Para social interaction makes viewers to see food vlogger as role model, counselor, and entertained which eventually leads to recommended adoption. As a cultural product, local culinary consumption been seen as a counterculture to the incessant global fast food propaganda. Social learning about ecological, social and political awareness on food stock availability dubbed as food pedagogy needs to be on the next important agenda for guaranteeing the food sustainability. Keywords: Food Vlogger, Globalization, Homogenization, Para Social Interaction, Pedagogy of Food