Tati Handayani, Tati
Jurusan Manajemen, Fakultas Ekonomi UPN Veteran Jakarta

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ANALISIS KESIAPAN DESA MEKAR AGUNG KECAMATAN CIBADAK KABUPATEN LEBAK BANTEN SEBAGAI DESA WISATA SYARIAH Handayani, Tati; Rahmi, Mira
IKRA-ITH EKONOMIKA Vol 1 No 2 (2018): IKRAITH-EKONOMIKA vol 1 Nomor 2 Bulan November 2018
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.195 KB)

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengkaji potensi yang dimiliki desa Mekar Agung Kecamatan Cibadaksebagai desa Wisata Syariah dan mengkaji potensi wisata yang cocok untuk desa Mekar Agung KecamatanCibadak sebagai desa Wisata Syariah.Metode penelitian menggunakan teknik Purposive Sampling, denganmenggunakan masyarakat dan pemuka masyarakat sebagai respondennya. Teknik pengumpulan datamenggunakan motode observasi, wawancara berstruktur, dan dokumen, sedangkan teknik analisis datamenggunakan teknik analisis kualitatif.Hasil penelitiannya menunjukkan bahwa potensi wisata yang dimiliki oleh Desa Mekar Agung, berupawisata pertanian (wisata agro) dan wisata budaya. Namun kesiapan sebagai kawasan wisata secara fisikmenunjukkan fasilitas, dan infrastruktur kepariwisataan yang dimiliki oleh kawasan masih belum memadai.Kesiapan secara non fisik juga menunjukkan kondisi yang belum siap. Oleh karena itu dalam pengembangannyaperlu strategi, berupa pembangunan sarana fisik maupun non fisik. Untuk dapat menjadi objek wisata pedesaansyariah yang ideal dan mampu bersaing maka dalam pengembangannya perlu strategi berupa pembangunansarana fisik maupun non fisik.
Pengaruh iklan, selebriti pendukung dan pemasaran dari mulut ke mulut terhadap kesadaran merek pada produk mie sedaap Putri, Arliza Nurliana; Handayani, Tati; Astuti, Miguna
JURNAL MANAJEMEN Vol 11, No 1 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.806 KB) | DOI: 10.29264/jmmn.v11i1.4524

Abstract

Penelitian bertujuan untuk mengetahui: (1) pengaruh iklan terhadap kesadaran merek produk Mie Sedaap (2) pengaruh celebrity endorser terhadap kesadaran merek produk Mie Sedaap (3) pengaruh word of mouth marketing terhadap kesadaran merek Produk Mie Sedaap. Populasi yang digunakan dalam penelitian ini adalah Komunitas Kecamatan Pamulang. Dengan ukuran sampel yang diambil sebanyak 100 responden. dengan metode non-probability sampling khususnya Incidental Sampling yang merupakan teknik pengumpulan sampel secara kebetulan, yaitu siapa saja yang kebetulan bertemu dengan peneliti dapat dijadikan sampel, jika dilihat oleh orang yang kebetulan bertemu maka cocok sebagai sumber data. Teknik analisis yang digunakan adalah Partial Least Square. Hasil penelitian ini menunjukkan bahwa (1) iklan berpengaruh positif dan signifikan (2) celebrity endorser memiliki pengaruh positif tetapi tidak berpengaruh dan tidak signifikan (3) word of mouth marketing memiliki pengaruh positif dan signifikan.
ANALISIS PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN TERHADAP MINAT PEMBELIAN PRODUK TABUNGAN DI BANK BNI SYARIAH DEPOK DENGAN CITRA PERUSAHAAN SEBAGAI VARIABEL MODERASI Handayani, Tati; S, Ratih Mulya W.
Ekonomi dan Bisnis Vol 1, No 2 (2014): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (721.898 KB) | DOI: 10.35590/jeb.v1i2.698

Abstract

Corporate Social Responsibility lately has become the main topic arround the business companies in Indonesia. In order to grow the business, they use corporate social responsibility to get the public symphaty. Even the sharia bank of BNI use the social activities and publicity to increase the purchase intention of their savings product. There is a relation between CSR and corporate image and then affect the purchase intention, and this is one of the purpose of this research. This research take 100 samples from BNI Sharia customers who knows about the CSR and who already had the savings product. This study was held at BNI Sharia in Depok to identify the purchase intention of savings product among the citizen. The results of this research are CSR positively and significantly affecting purchase intention and corporate image also positively and significantly affecting purchase intention. another results of this research is There is an interaction between CSR and corporate image and corporate image positively and significantly has function as a moderate variable that influence CSR to purchase intention.
ANALISIS PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO SUNSILK BLACK SHINE MELALUI PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING Lestari, Ovy Dwi Putri; Handayani, Tati
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.559 KB) | DOI: 10.35590/jeb.v3i2.729

Abstract

This research is a quantitative research that aims to determine the effect of brand image and price of the purchasing decision shampoo Sunsilk Black Shine through the perception of quality as an intervening variable. In this study sampels used were 100 respondents. Sampling technique using non - probability sampling with purposive sampling technique. Testing the hypothesis in this study using Path Analysis with SPSS 21. The results of this test coefficient of direct influence brand image on perceived quality is 0,531 or 53.1% , the coefficient of direct influence price on perceived quality is 0.292 or 29.2%, the coefficient of direct influence brand image on purchasing decisions by 0,243 or 24.3%, the coefficient of direct influence price on purchase decisions is 0.209 or 20.9% , the coefficient of direct influence perceive quality on purchase decisions by 0.476 or 47.6%. While the coefficient indirect influence brand image on purchase decisions through the perceived quality is 0.252 or 25.2%, and the coefficient of indirect influence price on purchase decisions through the perceived quality is 0.138 or 13.8%. Therefore, the coefficient of indirect influence is smaller than the coefficient of direct influence, it can be concluded that the effect is actually a direct influence.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT Susilowati, Susilowati; Handayani, Tati
Ekonomi dan Bisnis Vol 2, No 2 (2015): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.744 KB) | DOI: 10.35590/jeb.v2i2.716

Abstract

This study was conducted to examine the magnitude of the contribution proposed by the coefficient lines at each track diagram of causal relationships between variables of Product Quality and Price on Customer Loyalty Provider Bolt Through Customer Satisfaction. The population in this study is that user Provider Bolt in Pondok Pinang Rw 012 South Jakarta with a sample of 70 people. Sampling technique using a Non-probability Sampling Simple Random Sampling technique. The analysis technique used is the Path Analysis and the obtained results of the coefficient of direct influence Product Quality and Price on Customer Satisfaction at 0,776 while the coefficient of indirect influence on the Product Quality and Price of Customer Loyalty through Customer Satisfaction is 0,688. Therefore the direct influence coefficient greater than the coefficient of direct influence.
E-Marketing Bagi Pelaku UMKM Di Desa Citeras Kec. Rangkasbitung Kab.Lebak-Banten Astuti, Miguna; Handayani, Tati
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol 2, No 1 (2020)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.745 KB) | DOI: 10.30656/ka.v2i1.1688

Abstract

This study aims to carry out community service activities (ABDIMAS) to provide knowledge of e-marketing so that participants are able to recognize, understand and apply e-marketing in marketing their products so that they can advance their business. There are 67 micro, small and household craft industries in Citeras village, but their e-marketing activities did not reach 5%. The method of this ABDIMAS activity is a participatory method through training and mentoring activities where the implementation is evaluated using questionnaires and measured based on the criteria and indicators that have been made and the service team provides pocketbooks for deeper guidance. The results of this service are (1) a high level of participation from the Citeras village office and communities that have MSME businesses that fully support the Community Partnership Program. This can be seen from the willingness of the village to facilitate the event and also be seen from the enthusiastic arrival of the participants during training and mentoring.(2) All participants of the Community Partnership Program stated that the Community Partnership Program activities were very beneficial for their business and some of them hoped that the Community Partnership Program activities would be carried out routinely with the same material, especially in the mentoring section (APPLICATION).
PENGARUH ATMOSPHIR AKADEMIK, BUDAYA, DAN KUALITAS LAYANAN TERHADAP KEINGINAN BERPERILAKU Triwardhani, Diana; Handayani, Tati
Prosiding PESAT Vol 5 (2013)
Publisher : Prosiding PESAT

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Abstract

Penelitian ini bertujuan untuk membuktikan pengaruh atmosphir akademik, budaya, dankualitas layanan terhadap keinginan berperilaku mahasiswa. Survei terhadap 168mahasiswa yang diperoleh dengan tehnik acak sederhana sebagai responden dari 8fakultas ekonomi di Jakarta Selatan. Data primer yang dikumpulkan melaluimenyebaran kuesioner setelah diuji validitas dan reliabilitas serta kecocokan modelregresi, maka dihasilkan bahwa terdapat pengaruh atmosphir akademik, budaya, dankualitas layanan terhadap keinginan berperilaku baik secara partial maupun bersamasama.