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All Journal Jurnal Pendidikan dan Pembelajaran Jurnal Kreatif Tadulako Online Jurnal Manajemen Atma Jaya Binus Business Review Indonesian Journal of Primary Education Warta Penelitian Perhubungan Jurnal Ilmu Dakwah BENING Journal of Industrial Engineering & Management Research (JIEMAR) Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis
Rita Rita, Rita
BINUS University
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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Pengaruh Role Model’s Influence pada Materialism dan Marketplace Knowledge Periode Remaja Akhir Rita, Rita
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1044

Abstract

Tujuan penelitian ini adalah menguji pengaruh positif dari pengaruh langsung model peranan (ayah, ibu dan teman) dan pengaruh tidak langsung model peranan (selebriti dan atlet) dengan materialisme dan pengetahuan berbelanja periode remaja akhir. Subjek penelitian ini adalah responden periode remaja akhir dari mahasiswa pada perguruan tinggi di Jakarta, dengan 281 responden yang tercatat. Purposive sampling adalah teknik yang digunakan. Hipotesis dianalisis dengan regresi menggunakan software SPSS 11.5. Hasil penelitian menunjukkan bahwa tidak signifikan antara pengaruh langsung model peranan (ayah, ibu dan teman) dengan materialisme dan pengetahuan berbelanja periode remaja akhir. Namun sebaliknya, ada signifikan antara pengaruh tidak langsung model peranan (selebriti dan atlet) terhadap materialisme and pengetahuan berbelanja periode remaja akhir.
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER BEHAVIORAL INTENTION DENGAN MEDIASI CUSTOMER SATISFACTION (STUDI KASUS PADA JASA REFLEXOLOGY DI JAKARTA) Chandra, Benhardo; Rita, Rita
Jurnal Manajemen Vol 12, No 1 (2015): Jurnal Manajemen
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.42 KB)

Abstract

Fivestar Reflexology branch Meruya located in West Jakarta is one of the hospitality industries which is owned by PT Panca Abadi Bersama that provides breakthrough of healthy and relaxation. The basic objective of this research is to determine the influence service quality to customer behavioral intention through customer satisfaction on Fivestar Reflexology branch Meruya. The method used in this study is the path analysis. The result shows that service quality has significant effect on customer satisfaction. Subsequent findings, found that service quality was also has direct and positive effect on customer behavioral intention. From these results, it was found that the implementation of service quality on customer behavioral intention through the mediation customer satisfaction is more influential than directly. Keywords: Service Quality, Customer Satisfaction, Customer Behavioral Intention
Keefektifan Kerja Sama Antarlembaga dalam Operasi Pemulihan Bencana Alam Banjir Studi Empirik di Provinsi DKI Jakarta Rita, Rita
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1214

Abstract

Research on the effectiveness of interagency cooperation in recovery operation of natural disaster in DKI Jakarta regions combines between the research of interagency cooperation in disaster context and the research of interagency cooperation in public services. This research is deepened by comparing the perception of governmental organization and Non Governmental Organization (NGO). The aim of this research is to do the empirical test of the relationship of situational factors to interagency processes and outcomes. This research is not only to test the hyphotesis but also to observe the phenomenon in the interagency cooperation. The result of this reasearch shows that the perception of the leader of governmental organization toward communication is higher than the perception of leader of NGO. Cooperation between governmental and NGO within the effort to serve the disaster DKI Jakarta regions becomes a model of partnership interagency cooperation.
Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media Rita, Rita; Hutomo, Karyana; Natalia, Natalia
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1385

Abstract

The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM). In this information era, Word-of-Mouth becomes credible resource in the community. To harness the power of electronic Word-of-Mouth (e-WOM), the company must first identify and understand effectively users of the web to spread their opinions. By using 60 respondents as a source of information and data collection, results of the study found various types of Foursquare users and various motivations that drive them. The first finding of this study revealed six types of Foursquare users, namely: The Gamers, The Existence, The Need Help, The Mayor, The Showoff, and the Angels. The second finding was the type of motivation that Foursquare users are distinguished by category Feature Involvement, Self Satisfaction, Seeking Advice, Economic Incentives, Self Enhancement, and Concern for Other Users. From this study, Self Satisfaction, Self Enhancement, and Concern for Other Users are the motivation type of Foursquare users that give positive contribution to the activities of e-WOM because the three types directly do some sort recommendations or promotions of the places they check-in. Furthermore, Feature Involvement, Seeking Advice, and Economic Incentives are the types that less provide positive contribution to the activities of e-WOM. Advice Seeking and Economic Incentives are the types that the most feel benefits of e-WOM activities through Foursquare. Feature Involvement is the type that does not contribute the most to the activities of e-WOM and do not feel the most benefits of e-WOM activities through Foursquare. This research is expected to help companies that use Foursquare to establish the right business strategy in encouraging e-WOM among Foursquare users.
Analisis Pengaruh Situasi, Produk, Individu pada Perilaku Membeli dan Mengkonsumsi Makanan Ringan Rita, Rita; Wandrial, Son; Inderadi, Regina
Binus Business Review Vol 6, No 1 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i1.998

Abstract

The study of consumer behavior is expected to receive more academic attention from scholars. The important aspects in consumer behavior are purchasing and consumption behavior by individuals. Purchasing and consumption behavior is influenced by situation, product and person. The objectives of this research are to examine main and interaction effects of consumption situation, snack products, and individual characteristics onpurchasing and consumption behavior. This research was conducted in Jakarta using 218 respondents that has purchased and consumed snack products which were offered by researcher. The situation used in this research is consumption situation based on tasks definition, which the consumer purchases and consumes products based on purpose and objectives of purchases and consumption contetxs. Whereas individual characteristics used is observable characteristics such as age, gender, and level of education. Thus, the result show that individual characteristics based on age will interact with consumption situation and snack products which influence purchasing and consumption behavior. This is a fully model which influence purchasing and consumption behavior. The pattern of variance light /salty/ crispy snack, baby boomer and informal serving situation is thehighest contribution to influence purchasing and consumption behavior.
Pengaruh Strategi Pemasaran dan Marketing Communication terhadap Brand Awareness dan Dampaknya pada Minat Menonton RCTI (Rajawali Citra Televisi Indonesia) Dwitama, Aldio; Rita, Rita
Binus Business Review Vol 6, No 1 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i1.988

Abstract

At the age of 24, in 2013 (the period of January to December 2013), Rajawali Citra Televisi Indonesia (RCTI) has been retaining the position of market leader with a 17.8% audience share reached. Based on that, RCTI needs to maintain to foster and expand the public watching interest on their program. This study aims to determine the effect of marketing strategy and marketing communications on brand awareness and the impact on the public watching interest on their program. The method used is associative-survey research methods. Data collection techniques are done by using a questionnaire distributed to the public viewers of RCTI and by making interviews to the Senior Manager. Data analysis techniques used is path analysis. As a result, there is a positive and significant effect of the variables of marketing strategy and marketing communications on brand awareness and the impact on public watching interest on RCTI.
Pengaruh Sales Call Anxiety (SCA) pada Kinerja Salespersons Asuransi Jiwa dengan Trait Negative Affectivity (Trait-Na) Rita, Rita
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1367

Abstract

This study empirically examines the effect of sales call anxiety (SCA) on salesperson performance, good performance in the form of sales volume and sales interactions. This study tested the hypothesis to identify early factors (antecedents) that may affect the sales call anxiety (SCA). Initial factors suspected as the cause of anxiety in sales interactions (SCA) are divided into two conditions, namely canvassing and closing condition. Canvassing consisted of meeting new people, customer with high social status, and being assertive, while the closing is a condition consisting of asking for commitment, and discussing performance with sales manager. The population in this study is all life insurance company salesperson in Palangkaraya. In this study, questionnaires were distributed to 200 people a life insurance salesperson, and then used as a sample is a total of 147 respondents who have a tendency to trait-NA. The sampling method used was purposive sampling. The analysis showed that when the salesperson must meet new customers, customers with a high social status, when they should be able to introduce himself and mission well (canvassing), when they should ask for customer commitments after several meetings and interviews with candidates customers, and when the salesperson must discuss the results of their performance with the sales manager (closing), causing anxiety for the salesperson, because when interacting with potential customers, they have a negative perception of the ability of self, negative perceptions of the mind customers in assessing their work when interacting, the emergence of physiological symptoms, and they take action "escape" of the situation, or the so-called protective action.
Peran Keterlibatan Konsumen dalam Pembelian Aksesori Fotografi Dewanti, Retno; Sebastian, Nicky Agathon; Rita, Rita
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1315

Abstract

Nowadays Consumer Involvement, in the midst of business competition, becomes an interesting topic to discuss. The level of consumer involvement can be based on the value and the needs felt by the consumers themselves. The purpose of this research is to analyze the influence of Promotional Mix and Situational Context toward the consumer involvement and its impact on the purchase decision on photography accessories. The data was gathered from a photography fan community. The method used on this research is Path Analysis in order for us to know about the purchase decision making based on two variables, they are, the indirect impact of promotional mix towards the purchase decision and the indirect impact of situational context towards the purchase decision. The analyzed data shows that, together, promotional mix and situational context are affecting the photography consumers’ involvement and they create an impact on photography accessories purchase decision.
Pengaruh Nilai Simbolis dan Utilitarian Persepsian pada Sikap Konsumen dan Niat Beli Rita, Rita
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1234

Abstract

Brand makes easier consumer to take efficiently purchase decision about the product. Consumer choices product or brand are driven by utilitarian and hedonic considerations. The main purpose of this study was to examine the effect of perceived symbolic value and utilitarian value on consumer attitudes toward brand and purchase intentions. The respondents in this study are university students in Yogyakarta. Sampling technique used was purposive sampling. There are only 235 respondents among 400 questioners whom can be used as samples. Validity and reliability testing were conducted in order to figure out the validity rate and data reliability. The data were analyzed by using Regression Analysis. The results provide support for seven of the eight hypothesized. The results provide that symbolic value and utilitarian value as two different value but related. The results show that symbolic value and utilitarian value have a positive impact on consumer attitudes toward brand and purchase intentions. 
Pengaruh Strategi Inovasi terhadap Kinerja Operasional Perusahaan Manufaktur Rita, Rita
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1095

Abstract

This research examines the effect of innovation strategy towards operational performance of manufacturing companies in Sulawesi. Dimensions of innovation strategy are leadership orientation, process innovation, product innovation, and implementation of innovation. Operational performance is measured by using productivity, volume of production defect, warranty claims cost, quality cost, and full on time delivery to consumers. Data collecting was conducted through questionnares, which consisted of 63 respondents. Data is processed with multiple regressions. Results of this research indicate direct significant effect among the dimensions of innovation strategy to the operational performance of manufacturing companies. But not all of them have an effect on operational performance of the manufacturing company. Process innovation, product innovation, and implementation of innovation give significant effect to the operational performance. Leadership orientation does not give significant effect to the operational performance of the manufacturing companies in Sulawesi. 
Co-Authors Adha, Shultonnyck Aldio Dwitama, Aldio Amiruddin Amiruddin Benhardo Chandra, Benhardo Dian Indihadi Fahlevi, Mochammad Hasmiati Hasmiati K.Y. Margiati Karyana Hutomo, Karyana Mastar Asran Natalia Natalia Oktavianti Oktavianti Rabiah, Arbi Siti Regina Inderadi, Regina Retno Dewanti, Retno Ryani Dhyan Parashakti Sebastian, Nicky Agathon Sinaga, Rosita Sinaga, Rosita Soesanto, Slamet Son Wandrial, Son