Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Syariah Teori dan Terapan
Milla Rahma Fiqhyany, Milla Rahma
Airlangga University
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Komunikasi Pemasaran Terpadu Terhadap Niat Muzakki Membayar Dana Zakat, Infaq, Shadaqah Pada Yayasan Nurul Hayat Cabang Tuban Fiqhyany, Milla Rahma; Prasetyo, Ari
Jurnal Ekonomi Syariah Teori dan Terapan Vol 1, No 11 (2014): November-2014
Publisher : Jurnal Ekonomi Syariah Teori dan Terapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.639 KB)

Abstract

This study aimed to find out the effect of integrated marketing communication which consist of advertising, public relation, direct marketing, and personal selling to muzakki’s intention paying zakah, infaq, shadaqah funds at Nurul Hayat Foundation Branch Tuban. Primary data of this research is taken by questionnaires with samples are 98 respondent is taken by simple random sampling. This research uses quantitative approach with multiple linear regresion analysis.The result of this research showed that integrated marketing communication(advertising, public relation, direct marketing, and personal selling) simultaneously influence muzakki’s intention. While partially, only two variables that are advertising and public relation have influence to muzakki’s intention. And exogenous variables which is the most dominant influence endogenous is public relation.Nurul Hayat Foundation branch Tuban should give more attention to each kind ofintegrated marketing communication, especially personal selling. Beside that, they should give more motivation and training for their employees which work as zakah advisor. For further research, it can be research about marketing mix is done by a kind of the other institution, with the result that will find out more extensive research about factors that influence muzakki pay or distribute zakah, infaq, shadaqah funds at zakah institution.
Co-Authors Ari Prasetyo