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All Journal Ilmu Administrasi Publik Journal of Industrial Engineering & Management Research (JIEMAR)
Marissa Grace Haque, Marissa Grace
Program Studi Pengelolaan Sumberdaya Alam dan Lingkungan, Sekolah Pascasarjana Institut Pertanian Bogor
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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The Effect of Digital Marketing and Media Promotion Utilization to a Bakpia Patok Yogyakarta SMES’ Sales Performance Haque, Marissa Grace
Jurnal Ilmiah Ilmu Administrasi Publik Vol 10, No 1 (2020)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (616.705 KB) | DOI: 10.26858/jiap.v10i1.14336

Abstract

This study aims to determine the effect of digital marketing and the use of media promotion on its sales performance of one of Bakpia Patok SMEs in Yogyakarta. The method used is explanatory research, and statistical analysis with regression test, correlation, determination, and hypothesis test. Results of this digital marketing study has a significant effect on sales performance 41,8 percent, Hypothesis testing is obtained by t arithmetic > t table or (8,208 > 1,986). The use of promotional media has a significant effect on sales performance 43,2 percent, Hypothesis testing is obtained by t arithmetic > t table or (8,457 > 1,986). Digital marketing and the use of promotional media simultaneously have a significant effect on sales performance with the regression equation Y = 9,672 + 0,362X1 + 0,405X2 and contribute with as much influence as 52,4 percent, Hypothesis testing is obtained by F-count > F table or (51,264 > 2,700).
The Role of Brand Image, Food Safety, Awareness, Certification on Halal Food Purchase Intention: An Empirical Study on Indonesian Consumers Purwanto, Agus; Haque, Marissa Grace; Sunarsi, Denok; Asbari, Masduki
Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.938 KB) | DOI: 10.7777/jiemar.v2i3.144

Abstract

The purpose of this study was to determine the factors that influence customer interest in buying halal processed food. We use the voluntary sampling method with 110 respondents who are halal food customers in Indonesia. The data analysis was performed using the SEM-PLS method. The research was conducted for one month by distributing questionnaires directly to respondents. This study to analyze brand image, perceived quality, perceived value, halal certification, health, halal awareness, and halal marketing as factors that influence customers' halal purchase intentions. The results showed that halal awareness, brand image, halal certification, health reasons, and perceived value have a positive and significant effect on purchase intention.
Marketing Research Quantitative Analysis for Large Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS Purwanto, Agus; Asbari, Masduki; Santoso, Teguh Iman; Haque, Marissa Grace
Jurnal Ilmiah Ilmu Administrasi Publik Vol 9, No 2 (2019)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v9i2.22803

Abstract

ABSTRACTThe purpose of this study is to compare the results of quantitative research data analysis in the marketing field using Lisrel, Tetrad, GSCA, SPSS, SmartPLS, WarpPLS and Amos software for a large sample, in this study the number of samples was 500 respondents. This research method is quantitative and research data analysis uses the four types of software to obtain a comparison of the results of the analysis. The analysis in this study focuses on the analysis of hypothesis testing and regression analysis. The data from this study uses quantitative data derived from questionnaire data totaling 500 respondents with three research variables, namely the independent variable digital marketing, customer satisfaction, and the dependent variable customer loyalty. Based on the results of the analysis using Lisrel, GSCA, SPSS, SmartPLS, WarpPLS and Amos software for a large sample of 500 respondents, the results showed that there was no significant difference in the significance value of p-value and t-value. There is also no significant difference in the determination value, and the correlation value in the resulting structural equation also has no significant difference in results.
Co-Authors Agus Purwanto Asbari, Masduki Sunarsi, Denok Teguh Iman Santoso