Willem J.F. Alfa Tumbuan, Willem J.F. Alfa
Sam Ratulangi University Manado

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PENGARUH CITRA MEREK, FITUR DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (STUDI PADA MAHASISWA FEB UNSRAT MANADO) Laheba, Yitzhak Armando; Tumbuan, Willem J.F. Alfa; Soepeno, Djurwati
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v3i3.9320

Abstract

Alat komunikasi dalam perkembangan dunia modern dan globalisasi sangat penting bagi kalangan masyarakat. Kebutuhan tersebut berdampak pada meningkatnya permintaan akan berbagai jenis alat komunikasi yang mengakibatkan semakin meningkatnya persaingan dalam dunia bisnis dibidang telekomunikasi. Membanjirnya produk handphone dipasaran mempengaruhi sikap seseorang terhadap pembelian dan pemakaian handphone. Tujuan penelitian ini untuk melihat apakah Citra Merek, Fitur dan Harga mempengaruhi Keputusan Pembelian handphone. Metode Penelitian dalam penelitian ini adalah Asosiatif, dengan teknik Analisis Regresi Berganda dan yang menjadi sampel penelitian adalah Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi Manado. Hasil penelitian menunjukkan Citra Merek, Fitur dan Harga memiliki pengaruh yang signifikan secara bersama terhadap Keputusan Pembelian handphone Samsung. Sebaiknya manajemen perusahaan Samsung fokus terhadap loyalitas konsumen dalam penelitian ini yaitu, perlunya penerapan atau fokus pada Fitur handphone Samsung serta menjaga harga agar tetap bersaing.   Kata kunci: citra merek, fitur, harga,keputusan pembelian.
INVESTIGATION ABOUT COMPLAINT MANAGEMENT, PRODUCT DESIGN, AND PERCEIVED QUALITY AFFECTING CONSUMER REPURCHASE INTENTION OF XIAOMI SMARTPHONE PRODUCT IN MANADO CITY Badiangsie, Luis; Lapian, Joyce S.L.H.V.; Tumbuan, Willem J.F. Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v7i3.24033

Abstract

Xiaomi smartphone market share are increase 22% from second quarter of 2017 to second quarter of 2018 and become the most increase smartphone product market share. Consumer repurchase intention is about the consumer attitude toward the product that make them want to repurchase after have an experience of using those product. Consumer repurchase intention can be influence by some factors, complaint management, product design, and perceived quality. The aim of this study is to know the simultaneous and partial influence of complaint management, product design, and perceived product quality toward consumer repurchase intention of Xiaomi smartphone in Manado city. This research used multiple regression analysis with sample of 100 respondents. The result shows that complaint management, product design, and perceived product quality has a significant influence toward consumer repurchase intention of Xiaomi smartphone simultaneously and partially. The customers who are satisfied with the complaint management, design, and existing product quality are encouraged to repurchase the product. Also, company should seek to build products based on the concepts of value innovation in order to create value for the customers by improving the aspects of the complaint management and product design. Keywords: repurchase intention, complaint management, product design, perceived quality 
THE INFLUENCE OF PERFORMANCE ALLOWANCE AND EMPLOYEE DEVELOPMENT TO EMPLOYEE PERFORMANCE IN STATE ASSETS AND SERVICE OFFICE MANADO Simanjorang, Monica Indrayanti; Tumbuan, Willem J.F. Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 1097-1220
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.4.1.2016.11873

Abstract

An organization or company’s best asset is human resource or in this case is employee, because employee performance is related to organization or company’s performance. Performance allowance as a employee’s benefits program that is very important in order to realize the goal of the company. The type research is a quantitative research. The purpose of this research is to determine the effect of performance allowance and employee development in KPKNL Manado, simultaneously and partially. The data was taken using questionnaire to 38 respondents which are all of the employees in KPKNL Manado by using saturated sampling method. Research result shows there is a significant effect of performance allowance and employee development on employee performance simultaneously, there is a significant effect of performance allowance on employee performance, partially. And there is no significant effect of employee development on employee performance, partially. The performance allowance greatly affect the quality of employee performance, it is important to KPKNL Manado so I recommend that performance allowance should be raised to support the employee and employee performance will increase.   Keywords: performance allowance, employee development, employee performance
THE INFLUENCE OF PRICE DISCOUNT, BONUS PACK, AND IN-STORE DISPLAY ON IMPULSE BUYING DECISION IN HYPERMART KAIRAGI MANADO Waani, Rivie C. T.; Tumbuan, Willem J.F. Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 363 - 482
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.3.3.2015.9432

Abstract

Impulse buying is an unplanned purchase or spontaneous behavior which a shopper makes but has not planned in advance. This happens in consumers who will shop which carry out the purchase decision of goods in the store without planned it. Impulse buying can be affected from any kind of promotion conducted by a retail store. This research object is to know the influence of price discount, bonus pack, and in-store display on impulse buying decision. The sample of this research is consumers who make shopping in Hypermart Kairagi Manado on weekend around 2pm–9pm, as many as 90 respondents. The method used is Multiple Regression Analysis. Ftest and ttest used to determine simultaneous influence and  partial influence of all independent variables to dependent variable. The result shows that price discount, bonus pack, and in-store display have significant influence on impulse buying decision simultaneously. Bonus pack and in-store display have significant influence partially on impulse buying decision while price discount has partial influence but no significant on impulse buying decision. Hypermart Kairagi Manado should maintain and improve the marketing strategies which is sales promotion in terms of promotional tools especially to price discount in order to attract more consumers make an impulse buying.   Keywords: price discount, bonus pack, in-store display, impulse buying
POTENSI PENGEMBANGAN AGRIBISNIS BUNGA ANGGREK DI KOTA BATU JAWA TIMUR Andri, Kuntoro Boga; Tumbuan, Willem J.F. Alfa
Jurnal LPPM Bidang EkoSosBudKum (Ekonomi,Sosial,Budaya, dan Hukum) Vol 2, No 1 (2015)
Publisher : Universitas Sam Ratulangi

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Abstract

Agribisnis bunga anggrek tumbuh pesat beberapa tahun terakhir di sentra produksi tanaman hias Jawa Timur, yang salah satunya adalah di Kota Batu. Kawasan ini berada pada daerah pegunungan dengan ketinggian di atas 800 m dpl. Penelitian bertujuan mendapatkan informasi dan analisis mendalam mengenai aspek sosial ekonomi dan potensi agribisnis anggrek di Kota Batu, yang merupakan wilayah sentra pengembangan. Penelitian dilakukan Agustus 2011 sampai Januari 2012 dengan menggunakan metode Focus Group Discussion (FGD), survey lapang, kuesioner dan pengumpulan data sekunder dari para petani, pelaku usaha, serta steakholder lainnya di lokasi studi. Hasil penelitian menggambarkan potensi ekonomi yang besar dari agribisnis bunga anggrek ini. Potensi besar tersebut, perlu diikuti perbaikan dalam sistem budidaya, manajemen kelembagaan, pemasaran dan pengelolaan bisnis secara umum. Sejauh ini pemasaran bunga anggrek dari hasil produksi masih mengandalkan pasar lokal. Secara teknis, lokasi sentra Kota Batu cocok untuk pengembangan budidaya anggrek karena agroekologi yang sesuai. Dari aspek ekonomi dan sosial, pengembangan agribisnis bunga ini sangat bermanfaat bagi masyarakat dan perekonomian daerah, karena banyak membuka kesempatan kerja dan berusaha. Penelitian ini menunjukkan secara finansial usaha tani anggrek memberikan keuntungkan, di mana dalam satu musim tanam memberikan profitabilitas (ROI) 70% dari dana yang diinvestasikan. Nilai tambah sepanjang rantai pemasaran juga memperlihatkan keuntungan yang layak dan adil bagi para pelaku usaha (petani dan pedagang), sehingga usaha komoditas ini mempunyai prospek yang baik untuk terus diusahakan.Kata Kunci: bunga anggrek, agribisnis tanaman hias, analisis rantai nilai, Kota Batu
THE INFLUENCES OF PRODUCT, PRICE, AFTER SALES SERVICE AND ADVERTISING ON CONSUMER PURCHASE INTENTION OF MPV CAR (CASE STUDY OF SUZUKI ERTIGA) oroh, Glevino E; Massie, James D. D.; Tumbuan, Willem J.F. Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v7i4.25360

Abstract

Abstract: Nowadays, car has important things in order to face the high mobility. One of that is MPV car. Suzuki is one of the automotive company that popping MPV car known as Suzuki Ertiga. Many factors are influencing consumer to buy MPV car such as product, price, after sales service and advertising. This research is conduct in Manado. The objective of this research are to analyze the influences of Product, Price, After Sales Service and Advertising on Consumer Purchase Intention of MPV car (Case Study of Suzuki Ertiga), partially and simultaneously. This research is using a multiple regression model. The population of this study is a consumer of MPV  car (Suzuki Ertiga) in Manado, where sample taken by 100 respondent. The conclusion of this study is generally Price and After Sales Service  does not significant influences to Consumer Purchase Intention and  Product and advertising have significant influences to Consumer Purchase Intention.  Based on this research, The Company should pay serious attention to product and advertising in order to survive in tight business competition and can attract the consumer by offering products that meet with their needs and wants. Keyword: product, price, after sales service, advertising, consumer purchase intention, MPV car
ANALISIS USAHATANI DAN PEMASARAN PETANI HORTIKULTURA DI BOJONEGORO Andri, Kuntoro Boga; Tumbuan, Willem J.F. Alfa
Jurnal LPPM Bidang EkoSosBudKum (Ekonomi,Sosial,Budaya, dan Hukum) Vol 3, No 2 (2016)
Publisher : Universitas Sam Ratulangi

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Abstract

Petani hortikultura di Bojonegoro saat ini didorong untuk meningkatkan kesejahteraan mereka dengan cara optimalisasi pertanian, revitalisasi agribisnis, diversifikasi pertanian dan fasilitasi dari pemerintah daerah. Penelitian ini bertujuan untuk mengetahui profil usahatani dan pemasaran petani hortikultura di Kabupaten Bojonegoro. Penelitian dilaksanakan dengan memahami dan mengelola data sekunder maupun data primer untuk kemudian dianalisis deskriptif dan finansial untuk mengetahui profil petani hortikultura, sehingga mampu memberikan solusi dalam upaya meningkatkan pendapatan dan kesejahteraan mereka. Perlu optimalisasi penerapan teknologi dan input pertanian agar potensi unggulan  hortikultura dapat dimaksimalkan dengan intervensi berbagai program meliputi keseluruhan proses mulai dari on farm/ produksi/ hulu sampai off farm/industri/ pemasaran dan permodalan usahatani. Hasil analisa usahatani menggambarkan sebagian besar komoditas hortikultura yang diusahakan oleh petani di Kabupaten Bojonegoro seperti cabe, bawang merah, belimbing, jambu biji dan lain-lain sudah memberikan tingkat keuntungan yang sangat memuaskan.Kata kunci: petani kecil, komoditas hortikultura, intensifikasi, Bojonegoro