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Journal : Komunikasi : Jurnal Komunikasi

Identitas Diri pada Media Sosial (Konstruksi Sosial dan Potensi Rumor Pengguna Instagram) Irwanto Irwanto; Laurensia Retno Hariatiningsih
Jurnal Komunikasi Vol 10, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.247 KB) | DOI: 10.31294/jkom.v10i2.6411

Abstract

Abstract - It is undeniable that Instagram social media has entered in all aspects of communication. At first Instagram just sharing moments of photos and videos and then used for trading and spreading information. Instagram let anyone has the opportunity to attract other user attention by doing social construction from its  of the contents through his Instagram account. This research attempts to describe the social construction that occurs and its potential in the dissemination of rumors on social media Instagram. With a qualitative descriptive approach revealed that Instagram users in this case the students are aware of and do message construction in order to get the attention of other users. They also understand that Instagram social media has the potential to spread rumors to the public. Keywords: social media,instagram, social construction, rumors   AbstrakTidak dapat dipungkiri bahwa media sosial Instagram telah masuk di semua aspek berkomunikasi. Mulai dari sekadar berbagi momen foto dan video sampai digunakan untuk berniaga dan menyebar informasi. Melalui Instagram ini siapapun berkesempatan untuk menarik perhatian warganet dengan melakukan konstruksi sosial terhadap isi pesan yang akan dibagi melalui akun Instagramnya. Penelitian ini berupaya untuk mendeskripsikan  konstruksi sosial yang terjadi serta potensinya dalam penyebaran rumors di media sosial Instagram. Dengan pendekatan deskriptif kualitatif tersingkap bahwa pengguna Instagram menyadari dan melakukan  konstruksi pesan agar bisa memperoleh perhatian dari pengguna lainnya. Mereka juga memahami bahwa media sosial Instagram memiliki potensi dalam penyebaran rumor pada masyarakat. Kata Kunci : media sosial, instagram, konstruksi sosial, rumor
Mistifikasi Jalinan Komunikasi Pada TVC Air Minum Dalam Kemasan Irwanto Irwanto; Laurensia Retno Hariatiningsih; Dito Anjasmoro Ningtyas
Jurnal Komunikasi Vol 13, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v13i1.11522

Abstract

Abstract - This is a study that reveals how mystification is packaged using the narrative of mother-child communication in the Mother's Day version of the Aqua branded beverage product advertisement. The mother's day version of Aqua's advertising communicator takes advantage of the nature of a mother who always loves and protects, especially to her children and the momentum is released to coincide with the events of Mother's Day. This study uses a qualitative approach by using a critical paradigm. then analyze the sign of communication used in advertising by using Barthes semiotics. The unit of analysis is taken purposively and in the form of audio, visual and text. Barthes' idea about the relation between signifier, sign and then the meaning of denotation, connotation and myth led researchers to a finding that advertising communicators perform mystification very subtly. There is a personification of Aqua water as if it has love and protection like a mother The construction process carried out by Aqua advertising communicators is also a myth. Next, he packs the scene of the child's communication relationship with his parents as his denotative aspect and the scene of giving gifts as the connotation of the gimmick he uses. In this study, it was also found that capitalism cannot be separated from the ideology that underlies the communicators of the Mother's Day version of Aqua advertising to do mystification.Keywords : Mystification, Advertising, Capitalist, Construction, Semiotics
PEMBINGKAIAN DETIKCOM PADA PEMBERITAAN PROSTITUSI ARTIS Irwanto I
Jurnal Komunikasi Vol 7, No 2 (2016): Vol 7 No. 2. September 2016
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.567 KB) | DOI: 10.31294/jkom.v7i2.1489

Abstract

News prostitution artists found on news sites detik.com so massively distributed to the public May 2015. The active participation by the editorial detik.com provide accounts of prostitution on the artist through its construction was not only present the facts alone, but also a tendency that leads to pendeskreditan professional artist. The study, using content analysis method and the results found that reporters, and news, as in principle certain editorial process “framed” (framing) by agenda-media and its redactional policy.Keywords: framing, construction of reality, artist
Amplifikasi Dominasi Wanita Pada Media (Studi Wacana Film Tilik) Irwanto Irwanto Irwanto; Laurensia Retno Hariatiningsih
Jurnal Komunikasi Vol 12, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i1.9649

Abstract

AbstractFilm is a medium to convey messages to the public. There is space in the film that can be used as a means of conveying ideology. The film creators use this space as a means to amplify the ideology. Films have enormous potential in transferring ideology to the public without significant obstacles. Likewise, what is found in the film Tilik. The scenes in the film are constructed to convey a message about the domination of women in social life. This is shown in several scenes in the film. One of them was when the figure of bu Tejo arrogantly protested the decision of the police officer who ticketed the car he was in. Here is described the attitude, diction, which narrative very clearly represents the dominance of women. Besides that, there are also other scenes that depict the dominance of women in the realities of life that are told in the film. This research was conducted with a qualitative approach through the critical discourse analysis method. The research revealed that Tilik's film amplifies the values of female domination in life.Keyword: Female Domination, Film, Amplification
Meliterasi Warganet Dengan Algoritma Komunikasi Media Sosial Yang Sehat Irwanto Irwanto Irwanto; Laurensia Retno Hariatiningsih
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.7369

Abstract

Hadirnya media sosial yang difasilitasi dengan teknologi informasi pada dunia digital membawa tatanan dan dimensi baru serta kebebasan berkomunikasi pada masyarakat. Namun hal ini tidak hanya membawa kemaslahatan tapi juga menyimpan potensi konflik pada alam maya yang berdampak juga pada dunia nyata. Sudah saatnya literasi media sosial dilakukan dengan cara yang sederhana. Penelitian ini dilakukan melalui studi pustaka serta desk research untuk mendeskripsikan literasi bermedia sosial dengan cara yang sederhana,   melalui pendekatan algoritma komunikasi yang mengoptimalkan peran peralatan rohani manusiaKey word : literasi warganet, media sosial, algoritma komunikasi
Amplifikasi Budaya Pop Bonge-Jeje Melalui Media Sosial Tik Tok Irwanto Irwanto; Laurensia Retno Hariatiningsih
Jurnal Komunikasi Vol 14, No 1 (2023): Maret 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v14i1.15067

Abstract

Bonge-Jeje dan rekan-rekannya berhasil menarik perhatian publik melalui budaya pop yang mereka sebarkan. Pada awalnya penampilan mereka dikenal melalui media sosial TikTok. Keunikan dari pakaian yang mereka kenakan pada awal kemunculannya di TikTok adalah pakaian yang tidak bermerek, tidak mahal dan cenderung tidak lazimnya seperti pakaian pada umumnya. Penelitian ini bertujuan mendeskripsikan fenomena budaya pop ala Eka Satria Saputra alias Bonge dan Jeje dikomunikasikan dan dikenal serta diterima masyarakat melalui media sosial Tik Tok. Disini juga akan diurakan faktor-faktor yang dapat membuat masyarakat menerima budaya pop mereka. Untuk mengetahui elemen-elemen tersebut, penelitian ini menggunakan metode kualitatif dengan paradigma konstruktivis. Ditemukan bahwa Bonge-Jeje dan rekan-rekannya melakukan konstruksi terhadap konten budaya pop yang mereka sebarkan. Konstruksi tersebut dimulai dari pemilihan media sosial, elemen visual, elemen audio dan gimmick.