Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal E-JRM
Muhammad Waliyul Ilmi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH BRAND IMAGE, HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA XIAOMI SMARTPHONE (STUDY PADA KONSUMEN XIAOMI, METEOR CELL KOTA MALANG) Muhammad Waliyul Ilmi; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 20 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1087.906 KB)

Abstract

ABSTRACT This study aims to determine and analyze the effect of brand image, price, product quality, and WOM both simultaneously and partially on the decision to buy a Xiaomi mobile phone in Meteor Cell Malang. The population in this study is the number of consumers in April, which is 1,700 which shows the average number of buyers each month. While the number of samples taken was 73 respondents.The results of simultaneous  analysis shows that the influence of brand image variables, prices, product quality and WOM has a significant influence on the purchase decision of Xiaomi mobile phones. While partially brand image, price, product quality and word of mouth have a significant effect on purchasing decisions for xiaomi cellphones. Keywords: Brand Image, Price, Product Quality, WOM, Purchasing Decisions
Co-Authors M. Hufron Rois Arifin