p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal E-JRM
Irawan Dwiyanto
Unknown Affiliation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

PENGARUH CITRA MEREK (BRAND IMAGE), KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK HONDA DI MPM MOTOR Irawan Dwiyanto; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 09 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.383 KB)

Abstract

ABSTRACT               This study aims to examine and analyze the influence of brand image, Product Quality, Price Perception, Sales Promotion on The Purchase Decision of Honda Products in Mpm Motor. Population and sample in this study were 78.  The methods to collect the data was questionnaire. Data analysis in this study used  SPSS version 14. In this study the application used to test the data were “validity test, reliability test, Normality test, multiple linear regression analysis, classical assumption test, and testing the research hypothesis”. The result in this study indicated that Brand image and Sales Promotion have a significant effect on Honda MPM Motor Purchase Decisions. Product Quality and Price perception have no significant effect on purchasing decisions.  Keywords: Product Quality, Price Perception, Sales Promotion On The Purchase Decision