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STRATEGI KOMUNIKASI PEMASARAN SONGKET PANDAI SIKEK PADA PANDEMI COVID-19 Siska Mitria Nova; Mutia Kahanna; Wirda Hayani
Relief : Journal of Craft Vol 1, No 2 (2022): Relief: Journal of Craft
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1204.47 KB) | DOI: 10.26887/relief.v2i1.2592

Abstract

ABSTRACT Songket Pandai Sikek is a songket that has been traded in the market. Pandai Sikek is one of the nagari in the Minangkabau which a famous because pandai sikek songket is producer in West Sumatra. The spread of the Covid-19 virus has a negative impact on various economic sectors. The spread of covid -19 has caused a decrease in market demand for the sikek songket. The COVID-19 outbreak requires changes in marketing communication strategies for business players can survive during of a pandemic. The selection of a marketing communication strategy is one of the efforts made so that the business activities of the songket pandai sikek can survive during the COVID-19 pandemic. The purpose of this study is to identify and determine the choice of an integrated marketing communication strategy that is in accordance with market needs during of the covid-19. The method used in this research is a qualitative method with a descriptive type of research. The results of the research, integrated marketing communication strategy used during the covid-19 pandemic used by the songket pandai sikek business players is interactive marketing.
PEMBERDAYAAN UMKM SULAMAN BENANG EMAS MELALUI PENGEMBANGAN DESAIN MOTIF & PRODUK DI NAGARI KOTO BARU KECAMATAN KUBUNG KABUPATEN SOLOK SUMATERA BARAT Rahmad Washington; Ranelis Ranelis; Siska Mitria Nova; Alipuddin Alipuddin
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 3 (2023): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i3.17041

Abstract

ABSTRAKKoto Baru adalah nama sebuah nagari yang terletak di kecamatan Kubung Kabupaten Solok Sumatera Barat. Koto Baru merupakan salah satu nagari yang terkenal dengan kerajinan sulaman benang emasnya. kerajinan sulaman benang emas ini merupakan salah satu UMKM yang menjadi binaan Dekranasda Kabupaten Solok. Sulaman Benang Emas adalah memberi hiasan pada kain yang telah diberi motif yang dijahit menggunakan benang emas atau perak (wasia, 2009: 85). Sulaman benang emas ini memiliki keunikan dari alat dan bahan yang digunakan, alat yang digunakan adalah pamedangan berbentuk bulat yang terbuat dari kayu dan diberi kaki dibawahnya, sehingga membedakan dengan alat menyulam yang biasa dipakai di daerah lain. Selain menggunakan benang emas juga memakai benang perak untuk menghias motifnya berupa motif flora dan fauna yang sudah distilirisasi. Kerajinan Sulaman benang emas yang dibuat oleh perajin baru terbatas pada perlengkapan upacara adat perkawinan, dan batagak penghulu. Keahlian perajin dalam membuat kerajinan sulaman benang emas tidak diragukan lagi, hanya saja dalam bidang lain seperti pembuatan desain motif, produk yang kreatif dan inofatif seperti produk lenan rumah tangga berupa sarung bantal kursi, alas meja dan hiasan dinding perlu dilakukan semacam pelatihan. Tujuan dilakukan kegiatan pengabdian ini adalah untuk meningkatkan bentuk produk dan motif yang baru dari kerajinan sulaman benang emas berupa produk lenan rumah tangga sehingga secara tidak langsung dapat meningkatkan perekonomian dan taraf hidup masyarakat di nagari Koto Baru. Metode pelaksanaan dalam kegiatan pengabdian ini adalah metode ceramah dengan cara memberikan sosialisasi dan memberikan penjelasan kepada perajin tentang desain kreatif dan inovatif. Metode demonstrasi dengan cara praktek langsung dalam membuat motif dan produk kerajinan sulaman benang emas dan perak. Kata kunci: sulaman benang emas; desain; produk; motif ABSTRACTKoto Baru is the name of a nagari located in Kubung sub-district, Solok district, West Sumatra. Koto Baru is a nagari which is famous for its gold thread embroidery. This gold thread embroidery craft is one of the SMEs assisted by Dekranasda Solok Regency. Gold Thread Embroidery is the provision of decoration on cloth that has been given a motif sewn using gold or silver thread (Wasia, 2009: 85). This gold thread embroidery is unique in terms of the tools and materials used, the tool used is a round pamedangan made of wood and has legs underneath, thus distinguishing it from embroidery tools commonly used in other areas. Apart from using gold thread, silver thread is also used to decorate motifs in the form of stylized flora and fauna motifs. Gold thread embroidery crafts made by new craftsmen are limited to traditional wedding ceremonial equipment, and batagak penghulu. There is no doubt about the expertise of the craftsmen in making gold thread embroidery, but in other fields such as making motif designs, creative and innovative products such as household linen products in the form of cushion covers, table mats and wall hangings, some kind of training is required. The purpose of this service activity is to improve the shape of the product and new motifs from the gold thread embroidery craft in the form of household linen products so that it can indirectly improve the economy and standard of living of the people in Nagari Koto Baru. The implementation method in this community service activity is the lecture method by providing socialization and providing explanations to craftsmen about creative and innovative designs. Demonstration method with hands-on practice of making motifs and handicraft products of gold and silver thread embroidery.Keywords: gold thread embroidery; designs; products; motifs
MENINGKATKAN KREATIVITAS SISWA DALAM MEMANFAATKAN LIMBAH ALUMINIUM UNTUK KRIYA LOGAM DI SMA NEGERI 1 PANYABUNGAN UTARA Syahril Firiyansyah; Amrizal Amrizal; Siska Mitria Nova
Educraf : Journal Of Craft Education, Craft Design And Creative Industries Vol 2, No 1 (2022): EDUCRAFT
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/educraf.v2i1.3255

Abstract

This research was conducted to increase students' creativity in utilizing aluminum waste for metal crafts at SMA Negeri 1 Panyabung Utara. The main source of problems in research is that students tend to be more passive and less creative, so that they are constrained in generating ideas for metal work. This study aims to increase students' creativity by utilizing aluminum waste and to find out the form of metal crafts produced by utilizing aluminum waste with press carving and filigree techniques. Data collection techniques in this study are active participation observation techniques, interviews and documentation. The data analysis technique uses descriptive qualitative analysis. The results of the study proved that there was an increase in the creativity of class XI students in making various metal craft products. To increase students' creativity in utilizing aluminum waste, several important stages are carried out, namely sorting materials, preparing equipment, making designs/sketches, the creative process of making decorative and functional metal craft products. In addition, to measure students' abilities can be seen based on creativity in designing works, perseverance in working on works and students' skills in making works. Efforts are made to increase student creativity, namely by providing motivation using varied learning media and displaying visual forms in the form of videos of metal craft work processes and photos of examples of metal craft products.
Kontribusi Wisata Spiritual Terhadap Perekonomian Bali : Studi Pada Wisata Spritual Tirta Empul di Kabupaten Gianyar Naufal Hibatullah; Fernando Fasandra; Siska Mitria Nova
Journal of Tourism Sciences, Technology and Industry Vol 1, No 2 (2022): JTSTI-Journal of Tourism Sciences, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v1i2.3247

Abstract

In the last 10 years the development of tourist travel trends has been marked by the emergence of motivation and patterns of new travel, towards alternative or special interest tourism. Spiritual tourism is a new trend in the world of tourism which tends to increase.This paper uses the documentation method. The focus in this paper is to seek the contribution of spiritual tourism to the Balinese economy. located at Tirta Empul Temple, Gianyar Regency, Bali Province.The results of this paper show the direct economic benefits of spiritual tourism in Tirta Empul are the income received by business unit owners, inns and travel agents. The indirect economic benefits of spiritual tourism in Tirta Empul are workers and suppliers who work in tourism businesses and services in the area. The continued economic benefit of spiritual tourism in Tirta Empul is expenditure by workers who work in the area of the tourist attraction.
Pengaruh Iklan dan Citra Merek Terhadap Perilaku Pembelian Konsumen Pada Hotel Syariah (Studi Kasus di Padangpanjang) Siska Mitria Nova; Chairul Haq; Meria Eliza
Journal of Tourism Sciences, Technology and Industry Vol 2, No 1 (2023): JTSTI- Journal Of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v2i1.3737

Abstract

Tujuan penelitian ini adalah untuk mengetahui 1) Pengaruh iklan terhadap perilaku pembelian konsumen pada Hotel Syariah di Padangpanjang, 2) Pengaruh citra merek terhadap perilaku pembelian konsumen pada Hotel Syariah di Padangpanjang. Penelitian ini menggunakan jenis penelitian explanatory yaitu penelitian yang digunakan untuk mengetahui ada atau tidaknya pengaruh suatu variabel dalam situasi tertentu. Populasi dalam penelitian ini individu yang pernah menginap di Hotel Syariah yang ada di Padangpanjang. Teknik pengambilan sampel adalah purposive sampling. Ukuran sampel yang akan dipakai dalam penelitian ini adalah 100 responden. Hasil penelitian ini menunjukkan iklan berpengaruh positif terhadap perilaku pembelian konsumen  pada Hotel Syariah Di Padangpanjang. Citra merek berpengaruh positif terhadap terhadap perilaku pembelian konsumen  pada Hotel Syariah di Padangpanjang