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Manorang Sihotang
Universitas Pramita Indonesia, Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

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Health Care SMEs Products Marketing Strategy: How the Role of Digital Marketing Technology through Social Media? Khaerul Fahmi; Manorang Sihotang; Rastanto Hadinegoro Hadinegoro; Eva Sulastri; Yoyok Cahyono; Suswanto Ismadi Megah
UJoST- Universal Journal of Science and Technology Vol. 1 No. 1 (2022): March 2022
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.178 KB) | DOI: 10.11111/ujost.v1i1.55

Abstract

This study aims to describe the use of digital marketing for hospital marketing. This study categorized a literature review, by conducting a critical literature review and containing scientific information, ideas, or findings contained in the body of literature, academically-oriented literature, and formulating theoretical and methodological contributions to certain topics. Then, the data or knowledge obtained will be described in the next part of the writing series systematically (discussion, opinion, methodology, and conclusion) with the following flow easy to understand and understand for readers. Based on the literature review result, this study can be concluded into six points, there are: First, the usage of digital marketing can be applied to hospital marketing service products. Second, the increasing number of patients can be seen based on the positive reviews of patients' assessment data through selected platforms. Third, digital marketing can strengthen the brand image of health facilities, at the same time, it also makes patients to find the hospital location easier. Fourth, digital marketing can be done with various options, either through applications that are designed by the hospital personally or with other variations of digital platforms such as search engine marketing. Fifth, sending marketing by email or social media, added with search engine optimization means offer many opportunities for hospitals to connect with patients, another that is a requirement and important part for healthcare organizations to keep up with marketing trends and up-to-date promotions in order to create a global brand image for future. Sixth, with constant monitoring, supervision, and a commitment to improving quality, hospitals can use digital marketing for promotion effectively
Hospitals Cusptomer e-loyalty: How The Role of e-service quality, e-recovery service quality and e-satisfaction ? Syahril Syahril; Manorang Sihotang; Rastanto Hadinegoro; Eva Sulastri; Imbuh Rochmad; Yoyok Cahyono; Agus Purwanto
UJoST- Universal Journal of Science and Technology Vol. 1 No. 1 (2022): March 2022
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.27 KB) | DOI: 10.11111/ujost.v1i1.56

Abstract

The results of this study are expected (1) For the scientific aspect, the results of this study are useful for enriching empirical findings regarding the issue of E-Satisfaction and E-Loyalty, it is hoped that conceptual foundations can be found that have methodological implications regarding the delivery of E-Satisfaction and E-Loyalty. (2) For practical purposes, the results of this study can reveal useful information for the provision of quality services on E-Service Quality, and (3) For further researchers, research can encourage further researchers to find other variables that have a dominant influence on E-Service Quality, Satisfaction and customer E-Loyalty. Management Information System and E-commerce where Hospitals have provided E-commerce facilities which include the use of information technology and product marketing. Where this research has the meaning that the current marketing management of Hospitals cannot be separated from the use of technology packaged in the form of E-commerce transactions. Hospitals that have done this can be superior or competitive compared to similar companies that still transact manually, however, such Electronic-based services must be able to satisfy customers by reducing complaints submitted by consumers.
Co-Authors Agus Purwanto Eva Sulastri Imbuh Rochmad Khaerul Fahmi Rastanto Hadinegoro Rastanto Hadinegoro Hadinegoro Suswanto Ismadi Megah Syahril Syahril Yoyok Cahyono