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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Maranatha Journal of Management - Small and Medium Enterprises (SME's) Reviu Akuntansi, Manajemen, dan Bisnis
Antonio E L Nyoko
Universitas Nusa Cendana Kupang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DI MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN Antonio E.L. Nyoko; Anthonia Debora Dila Semuel
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 1 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i1.3857

Abstract

The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time. The internet is an important part of everyday life in terms of accessing existing social media. Changes also occur in WOM (Word Of Mouth) communication. Through e-WOM communication, WOM behavior in social media, consumers can obtain information and exchange opinions about products and services. The purpose of this research is to investigate the effect of e-WOM in social media Facebook towards Purchasing Decision on Muca Cafe Kupang. The variables in this study are the independent variable; e-WOM (Intensity, Valence of Opinion, Content) and the dependent variable; Purchasing Decision. The population in this study were consumers who befriended in social media Facebook with Muca Cafe, with a sample of 100 respondents conducted by purposive sampling method. Data collection techniques in this study using the questionnaire method. The instruments were applied Validity Test, Reliability Test, Classic Assumption Test, and Hypothesis Testing using t-Test and F Test. Data analysis techniques used Descriptive Statistics, Multiple Linear Regression, and Coefficient of Determination. The result of this study indicates e-WOM through social media Facebook has a significant effect on Purchasing Decision. Thus, Muca Café should optimize its social media Facebook to attract many consumers. Keywords: Content, Electronic Word Of Mouth, Intensity, Purchasing Decisions, Valence of Opinion
PENGARUH BAURAN PEMASARAN TERHADAP NIAT BERLANGGANAN KEMBALI PADA HARIAN UMUM TIMOR EXPRESS DI KOTA KUPANG Markus Agustinus Foes; Antonio E.L. Nyoko; Paulina Y. Amtiran
Journal of Management Small and Medium Enterprises (SMEs) Vol 6 No 1 (2018): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v6i1.1226

Abstract

This study aims to analyze the influence of the Marketing Mix (Product, Price, Distribution andPromotion) on the Reguler Repurchase Intention. The method used in this study is a quantitativemethod that was done through data collection, interpretation of data and conclusion of results. Datacollection technique in this study is questionnaires with respondents as many as 70 people who arereguler customers of Daily Timor Express Kupang. This research uses Multiple Linear RegressionAnalysis. The result shows that the Product has a positive and insignificant effect on the RegulerRepurchase Intention, the Price has a positive and significant influence on the Reguler RepurchaseIntention, the Distribution has a positive and insignificant influence on the Reguler RepurchaseIntention, while the the Promotion has a positive and insignificant influence on the RegulerRepurchase Intention. The simultaneous test results in this study revealed that all Marketing Mixvariables affect the Reguler Repurchase Intention.Keyword : Reguler Repurchase Intention, Pricing, Product, Distribution Promotion, MarketingMix
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI CHEZZ CAFENET Maria Yalinta Ena; Antonio E.L. Nyoko; Wehelmina M Ndoen
Journal of Management Small and Medium Enterprises (SMEs) Vol 10 No 3 (2019): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v10i3.1998

Abstract

This study aims to determine: (1) the influence of price perception on purchasing decisions (2) the influence of service quality on purchasing decision (3) the influence of location on purchasing decision (4) the influence of word of mouth on purchasing decision and (5) the influence of Price Perception, Service Quality, Location, Word of Mouth to purchase decision on customers CafeNet. This study uses a quantitative method approach. The population in this study are consumers who have made purchases in CafeNet-Central Kupang. The sampling technique is probability sampling with the number of samples of 97 people. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique using multiple regression. The results showed that: (1) Price Perception had a significant effect on Purchasing Decision; (2) Service Quality did not had a significant effect on Purchasing Decision; (3) The Location did not had a significant effect on Purchasing Decisions; (4) The Word of Mouth did not had a significant effect on Purchasing Decisions; and (5) The Price Perception, Service Quality, Location and Word of Mouth did not had a significant effect simultaneously to Purchase Decision on CafeNet customer- Central Kupang. Keywords: Price Perception, Service Quality, Location, Word of Mouth, and Purchase Decision.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN MENGINAP (STUDI PADA RESEPSIONIS HOTEL ON THE ROCK KUPANG) Afifah A.B. Ikram; Antonio E.L. Nyoko; Ronald P C Fanggidae
Journal of Management Small and Medium Enterprises (SMEs) Vol 9 No 2 (2019): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v9i2.1729

Abstract

The purpose of this study was to determine the effect Services Quality by recepsionits to customer satisfaction. The population in this study were guests who stayed at the On The Rock Hotel. The sample amount was 50 conducted randomly to the guests. Data processing and analysis is carried out using the SPPS program. The results of this study indicate that the sub variables of Service Quality (Physical Evidence, Emphaty, Reliability, Responsiveness, and Assurance) have a simultaneously significant effect on Customer Satisfaction who stay in the hotel. Keywords: Quality Services, Customer Satisfaction.
PENGARUH KEPERCAYAAN DAN KOMITMEN TERHADAP LOYALITAS NASABAH PADA BANK PERKREDITAN RAKYAT TANAOBA LAIS MANEKAT KOTA KUPANG Riven Agustien Tahun; Markus Bunga; Antonio E.L. Nyoko
Journal of Management Small and Medium Enterprises (SMEs) Vol 7 No 2 (2018): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v7i2.1208

Abstract

This study aims to find empirical evidence on the influence of Trust and Commitment to CustomerLoyalty in Bank Perkreditan Rakyat Tanaoba Lais Manekat (BPR TLM) Kupang. Trust is measuredby reliability in achieving promise, trust for good service, trust for prompt service, trust to honesty ofpersonnel, trust of personnel in paying attention to customers. Commitment is measured by feelings ofemotional attachment, high sense of ownership, no influence on alternatives offered by other banks,feelings of pleasure to visit and employee friendliness. Loyalty is measured by Purchase Intention,Word-of-Mouth, Price Sensivity and Complaining Behavior. This research is a kind of causal researchto know the causal relationship. The sample in this research are 70 respondents. Sampling method inthis research is using Accidental Sampling. The analysis tools used are multiple regression analysis, Ftest and T test. The results showed that Trust and Commitment partially influence to the Loyalty ofBPR TLM’s Customer, as well as Trust and Commitment simultaneously affect the Loyalty of BPRTLM’s Customer.Keywords: Trust, Commitment, Loyalty
BLUE ECONOMY DEVELOPMENT IN INDONESIA Oksana Razladova; Antonio E. L. Nyoko
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 1 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i1.6516

Abstract

This work is highlighting the possibilities to enhance blue economy development in Indonesia with environmentally friendly and sustainable solutions to assure successful future and growth. Literatures review and Focus Group Discussion were conducted to collect Indonesia profiles and potential factors to be developed in blue economic strategic planning. Blue economy employment opportunities would enhance gender balance also due to specialization job offers where females proved to be potentially more productive than males. Marine Spatial Planning (MSP) originates from nature conservation approach in the Great Barrier Reef. MSP has gain since then a lot of attention due to overused of marine areas. Ecosystem based approach for MSP could result in clean, healthy, safe, productive, and diverse ocean. It could influence where and when the human activities could occur. MSP normally require authority to plan the one and another to implement. Funding normally has government based but could be supported with grants, partnerships, and private sector funding. All activities have to be monitored to assure progress of achievements and environmental effect. Keywords: Blue Economy Development, Indonesia, Gresik, Marine Spatial Planning
THE DESIGN OF LOCAL WISDOM-BASED ECOTOURISM DESTINATION IN KUPANG CITY Antonio E.L. Nyoko; Apriana H.J. Fanggidae
Journal of Management Small and Medium Enterprises (SMEs) Vol 1 No 1 (2015): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v1i1.1161

Abstract

Kupang is the right region for the ecotourism destination in NTT because it has three superiorperspectives i.e. first; ecotourism as a product (diverse natural and cultural resources), second;ecotourism as a market; the products are produced by farmers, not only marketed to traditionalmarkets but also to domestic and international market, and third; ecotourism as a approach todevelopment, it needs cooperation among the government authorities, society and entrepreneurs todevelop the potential of local communities becoming the potential of ecotourism which is ready tooffered to the potential market. This research aims to formulate the implementation strategies oflocal wisdom-based ecotourism destinations model using SWOT (strength, weakness, opportunity,threat) analysis. Results of the study indicated that Kupang has diverse natural attractions such asbeach, mountain and culture that can be promoted as local wisdom-based ecotourism. The design ofthe ecotourism development in Kupang City noticed the local wisdom which consist of two aspects,tangible local wisdom and intangible local wisdom and they are grouped into similar industry in aregion. Varied industrial activity, called agglomeration, divided into 4 clusters ; education, culture,environment and aesthetics. Recommendation from the result of this research was all attractionsthat had been identified and most of them had not developed yet, needed to be noticed from thegovernment, private sector, NGOs, academics and society in creation of a sustainable tourismdevelopment program. Keywords: Ecotourism, Local wisdom-based, SWOT
THE INFLUENCE OF SERVICE QUALITY TO CUSTOMER SATISFACTION IN PDAM KUPANG’S SERVICE COUNTERS Antonio E.L. Nyoko; Ronald P.C. Fanggidae; Ni Putu Nursiani
Journal of Management Small and Medium Enterprises (SMEs) Vol 2 No 1 (2016): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v2i1.1201

Abstract

Service Quality is very important factor especially for enterprises that engaged in the services sector.Therefore, PDAM Kupang prioritizes the service quality for the sake of customers satisfaction, bytrying to improve the quality of service which is expected to be a positive effect towards customersatisfaction. The purpose of this research is to explain the influence of the counters service quality tocustomer satisfaction in PDAM Kupang’s service counters. The result of the regression, the ServiceQuality influence positively towards Customer Satisfaction (β = 0,231). The variable of ServiceQuality has contribution of 53.4% to Customer Satisfaction variable (R2 = 0.534) and the restinfluenced by other variables. Based on a comparison between the value of tcount and ttable (n-2) at the95% level of confidence, it can be drawn the conclusion that the variable of Service Quality influencesignificantly to variable of Customer Satisfaction. It means that the service quality in PDAMKupang’s service counters have influence to its costumers satisfaction.Keywords : Customer Satisfaction, Customer Services, Service Quality
STRATEGI PROMOSI PARIWISATA KOTA KUPANG MELALUI PEMBUATAN MEDIA KATALOG WISATA Abas Kasim; Juita L.D. Besie; Antonio E.L. Nyoko
Journal of Management Small and Medium Enterprises (SMEs) Vol 4 No 1 (2017): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v4i1.1359

Abstract

A Factor that hinder the development of tourism is mismanagement of tourism promotion and tourisminformation management system, so that reduce the tourists interest for sightseeing. In KupangCity, thecapital NTT Province, promotional tour has been done, however the media tourism catalog offer lessspecific information about tourist attractions (natural, historical, religious place), event, food, travel agencyand tourism facilities in Kupang City and less attractive with low quality graphics display. Therefore, itrequired to design of more attractive and informative City Tourism Catalog as a tourism promotion media.Based on the result of the SWOT Analysis, tourism catalog of Kupang is located on strategies quadrant ofthe Matrix Grand Strategy that support policies of aggressive (Growth Oriented Strategy). This research notonly produces the right strategy in the tourism promotion, but also produces a Kupang City’s tourismpromotion catalogue that complement existing tourism catalog. It will be a One Stop Information Mediathat more comprehensive developed with high-quality graphical display and presented in bilingual,Indonesia and English.Keywords : Tourism Catalogue, Tourism Promotion Strategy
ANALISIS MANAJEMEN PERSEDIAAN BAHAN BAKU PAPAN JATI PRODUKSI MEUBEL PADA PESONA MEUBEL ATAMBUA Mindonta E Soares; Ronald P C Fanggidae; Antonio E L Nyoko
Journal of Management Small and Medium Enterprises (SMEs) Vol 8 No 1 (2019): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v8i1.1408

Abstract

The purpose of this research is to analyze the raw materials management of Jati board in theproduction of furniture on Pesona Furniture Atambua. The aim in this research is to analyze rawmaterials supply management in the production of furniture. Data was analized using several toolsi.e Economic Order Quantity (EOQ), Safety Stock, Re-Order Point (ROP) and Divination Suppliesof Raw Materials. The research suggests precise information about the number of raw materialsprocurement using Economic Order Quantity (EOQ). Company requires to monitor the SafetyStock of raw materials and also need to determine the best time to order the raw material using themethod of Re-Order Point (ROP analysis). Keywords : EOQ, Safety Stock, ROP
Co-Authors Abas Kasim Afifah A.B. Ikram Aldarine Molidya Amtiran, Paulina Y Anthonia Debora Dila Semuel Apriana H.J. Fanggidae Astin Naomi Saekoko Benediktus L V Bataona Christien C Foenay Christien C Foenay Fanggidae, Rolland E Juita L.D. Besie Maria Yalinta Ena Markus Agustinus Foes Markus Bunga Mindonta E Soares Ni Putu Nursiani Oksana Razladova Raimundus Ivan Naisoko Riven Agustien Tahun Ronald P C Fanggidae Ronald P.C. Fanggidae Seprianto E. Haobenu Seprianus Tefa Wehelmina M Ndoen