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PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS Haryono, Tulus
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 3, No 1 (2010): March 2010
Publisher : Semarang State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v3i1.4666

Abstract

To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. This is a long term relationship which impact on cost efficiency, compared than to get a new customer. This relationship gurantee the company’s lifetime, so it will be strenghten economic condition.
Peran Gender, Pendapatan, dan Pendidikan Terhadap Loyalitas Konsumen Yang Berkunjung ke Mall Haryono, Tulus; Hastjarjo KB, Dwi
KINERJA Vol 14, No 2 (2010): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v14i2.48

Abstract

This  study  was  meant  to  explain  the  relation  between  relationship marketing,  consumer  trust, consumer commitment, and consumer loyalty moderated by gender, income, and education. The data were collected through surveys to consumers loyal to Malls. Based on the number of the sample, the tests of sample validity and reliability showed that the result  was  that  the sample  was  valid  and  reliable. The  data  analysis  was  carried  out  by using “Structural Equation Model” (SEM). The  findings  of  the  present  study shows  that:  (1)  there  is  a  positive  and  significant  relation between relationship  marketing  and    consumer  trust,  (2)  there  is  a  positive  and  no significant relation between relationship marketing and consumer commitment, (3) there is a positive and significant  relation  between  consumer  trust  and consumer  commitment,  (4)  there  is  a  positive and significant relation between consumer commitment and consumer loyalty, and (5) there is a positive and no significant relation between relationship marketing and consumer loyalty.
PENGARUH KUALITAS PELAYANAN B2B PERBANKAN SYARI’AH DAN CULTURAL FIT PADA KEPUASAN, LOYALITAS, DAN REKOMENDASI POSITIF Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi; Ningsih, Ekawati Rahayu
IQTISHADIA Vol 9, No 1 (2016): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v9i1.949

Abstract

Artikel ini bertujuan untuk mengatasi kesenjangan tentang teori dasar tentang kualitas layanan dalam hubungan pemasaran. Artikel ini hendak menguji pengaruh strategi peningkatan kualitas pelayanan B@B perbankan syariah dan culture fit terhadap kepuasan konsumen, loyalitas dan rekomendasi positif. Kajian ini juga berusaha mendemonstrasikan keterkaitan antara variabel-variabel. Sampel yang diambil secara praktis terdiri atas 200 responden: pemilik usaha, pemimpin organisasi/perusahaan dan manajer keuangan yang memanfaatkan transaksi elektronik dari BSM Kudus dan Pati, baik sebagai kreditur, debitur maupun pengguna layanan BSM lainnya. Hasil analisis koefisien path menunjukkan bahwa dimensi empati, tangible, keandalan, kepatuhan, dan culture fit berpengaruh secara langsung maupun tidak lengsung terhadap kesetiaan nasabah. Kata Kunci: Hubungan Pemasaran, Kualitas Layanan, Culture Fit  THE INFLUENCE OF SERVICE QUALITY OF B2B SHARIA BANKING AND CULTURE FIT TOWARD CUSTOMER SATISFACTION, LOYALTY AND POSITIVE RECOMMENDATIONS Abstract This goal of this article is to overcome the research gap by developing the basic theory of the service quality in relationship marketing. This article examines effect of strategy of improving service qaulity of B2B sharia banking and culture fit toward customer satisfaction, loyalty and positive recommendation. The study also seeks to demonstrate the interdependence between variables. Convenience samples are 200 respondents: business owners, heads of organizations/companies and financial managers who make use of electronic transactions of BSM Kudus and Pati, whether as a creditor, debitor or other services of BSM. Result of path coefficient analysis shows that the dimensions of empathy, tangibles, reliability, compliance and cultural fit directly or indirectly have effect on loyalty.  Keywords: Marketing Relationship, Service Quality, Cultural Fit
The Impact of CSR on Employee Performance: With The Mediation of Employee Trust and Employee Behavior (A Case Study of Companies in Bekasi and Jakarta) Setyaningrum, Retno Purwani; Haryono, Tulus
KINERJA Vol 22, No 2 (2018): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1106.66 KB) | DOI: 10.24002/kinerja.v22i2.1814

Abstract

The Researches on Corporate Social Responsibility (CSR) tends to focus on stakeholders and external outcomes. The impact of CSR on employee performance is still rarely discussed in many studies. This study aims to determine how the impact of CSR affects employee performance and the role of employee trust and employee behavior as a mediator at 3 companies in Bekasi and Jakarta. Every company has a responsibility to develop its environment through social programs. The research questions in this study are: (1) The impact of CSR on Employee performance, (2) The impact of CSR on employee trust (3) The impact of employee trust on employee performance (4) The impact of CSR on employee behavior (5) The impact of employee behavior on employee performance.  The sample used in this study was 246 employees from companies in Bekasi and Jakarta District. Data collection method used in this study was questionnaire and forum group discussions (FGD), while analytical method used was SEM Warps PLS.The findings of this study indicate that CSR does not impact directly the employee performance. The CSR indicator that needs to be considered is ethical, where the companies are suggested to have a CSR department. Where employees have lack knowledge about environmental work, environmental laws regarding material sources, emissions, and so on. So that employees realize and understand the importance of having attention and responsibility to the environment. CSR has a significant impact on employee trust, employee trust has a significant impact on employee performance, CSR has a significant impact on employee behavior, and employee behavior significantly impact employee performance. Employee trust and employee behavior mediate the impact of CSR on Employee performance.Keywords: CSR, employees trust, employee behavior, employee performance
THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi; Ningsih, Ekawati Rahayu
ADDIN Vol 10, No 2 (2016): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v10i2.2593

Abstract

Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing e-loyalty in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, long-term relationship, credibility among organizations, and English capability. Design/methodology/approach in this study is using triangulation approach consisted of survey on 17 customers, interview with manager, and instrument data processing of 200 respondents based on Structural Equation Modeling (SEM), its result shows that there is significant relation among customers’ cultural values in developing e-loyalty of Sharia banking especially in BSM Kudus Branch. Knowledge provided in this paper is expected to be able to help bank manager in handling issues of decreasing customers’ e-loyalty of Sharia banking by cultural approach.
Leadership Style of Transformational Key User in the Success of the Implementation of Enterprise Resource Planning in the Universities in East Java, Indonesia Wijayanto, Heri; Haryono, Tulus
Journal of Innovation in Business and Economics Vol 2, No 01 (2018): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.837 KB) | DOI: 10.22219/jibe.v2i01.5335

Abstract

AbstractThis study is aimed to analyze to what extend is the implementation of Enterprise Resource Planning (ERP) by involving transformational key user leadership style as the moderating variable. This study used DeLone and McLean information system success model approach. There are 285 universities in east Java, Indonesia as the population. As for this study, 164 universities are chosen as the samples by using the disproportionate stratified random sampling through organizational unit analysis. The instrument that is used to analyze the data is Structural equation Modeling (SEM) program Amos 22. The constructs used to make the model are transformational key user leadership, System Quality, and User Satisfaction. The result showed that the quality system has no influence towards the user satisfaction, and transformational key user leadership style moderates the quality system influences the quality system on the user satisfaction.  
PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS Haryono, Tulus
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 3, No 1 (2010): March 2010
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v3i1.4666

Abstract

To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. This is a long term relationship which impact on cost efficiency, compared than to get a new customer. This relationship gurantee the company’s lifetime, so it will be strenghten economic condition.
Measuring Perceived e-Services Quality on Satisfaction of Islamic Saving and Credit Cooperatives Ningsih, Ekawati Rahayu; Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi
ADDIN Vol 13, No 1 (2019): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v13i2.5793

Abstract

The purpose of this study was to measure the effect of banking e-services quality on satisfaction of Islamic Saving and Credit Cooperatives. At present the banking sector is in a global business that prioritizes electronic services based on advances in information technology. The type of research methodology is field research and uses quantitative analysis based on primary data from 229 respondents total in Central Java Province. The results of testing the data using PLS Version 3.0, show that banking e-services quality has an effect on satisfaction of Islamic Saving and Credit Cooperatives. This is indicated by the magnitude of the e-services quality path coefficient on satisfaction and its significant is 0.461 to alpha 0.05, and t-value of the statistic is 7.754 * greater more than the t table is 1.65. this is indicates that e-services quality has a positive effect to satisfaction.
THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi; Ningsih, Ekawati Rahayu
ADDIN Vol 10, No 2 (2016): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v10i2.2593

Abstract

Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing e-loyalty in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, long-term relationship, credibility among organizations, and English capability. Design/methodology/approach in this study is using triangulation approach consisted of survey on 17 customers, interview with manager, and instrument data processing of 200 respondents based on Structural Equation Modeling (SEM), its result shows that there is significant relation among customers’ cultural values in developing e-loyalty of Sharia banking especially in BSM Kudus Branch. Knowledge provided in this paper is expected to be able to help bank manager in handling issues of decreasing customers’ e-loyalty of Sharia banking by cultural approach.
Measuring Perceived e-Services Quality on Satisfaction of Islamic Saving and Credit Cooperatives Ningsih, Ekawati Rahayu; Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi
ADDIN Vol 13, No 1 (2019): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v13i2.5793

Abstract

The purpose of this study was to measure the effect of banking e-services quality on satisfaction of Islamic Saving and Credit Cooperatives. At present the banking sector is in a global business that prioritizes electronic services based on advances in information technology. The type of research methodology is field research and uses quantitative analysis based on primary data from 229 respondents total in Central Java Province. The results of testing the data using PLS Version 3.0, show that banking e-services quality has an effect on satisfaction of Islamic Saving and Credit Cooperatives. This is indicated by the magnitude of the e-services quality path coefficient on satisfaction and its significant is 0.461 to alpha 0.05, and t-value of the statistic is 7.754 * greater more than the t table is 1.65. this is indicates that e-services quality has a positive effect to satisfaction.