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All Journal Marcommers : Jurnal Marketing Communication and Advertising
Dwi Irmawaty Gultom
Universitas Mercu Buana
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Proses Kreatif Iklan televisi Simpati Ektra Versi Mertua Dwi Irmawaty Gultom; Jefri Roberto Gala
Marcommers : Jurnal Marketing Communication and Advertising Vol 2, No 1 (2008)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.041 KB) | DOI: 10.22441/marcommers.v2i1.7349

Abstract

Ad competition mobile operators currently uery tight, each mobile operator to qff'er the product through 60!h the teleuision media, radio and print media to attract audiences. Aduertising through the medium of teleuision to make a wider range of broadcasting and makes the characters become more dime. Inept, TPOseqfthisstttd!liraorderto knowthestttge^of the creatiueprocess ofSimpotiEkstra "Father-in-Low"uersion TV aduertisement. The creatiue process underlying the creation of rid simPATfExtra-towsin the prtuoteteleuisionuersioniLiasstarte from a giuen client creatiue bric:fs, brainstorming, shooting, approued b!! the client and broadcasting aduertisements onAbstractteleuis, bn.
Co-Authors Jefri Roberto Gala