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All Journal Marcommers : Jurnal Marketing Communication and Advertising
Tri Diah Cahyowati
Universitas Mercu Buana
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Progam Caring Untuk Merentensi Pelanggan Telkom Flexi Tri Diah Cahyowati; Mutiara Leinsove Sara
Marcommers : Jurnal Marketing Communication and Advertising Vol 2, No 1 (2008)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.334 KB) | DOI: 10.22441/marcommers.v2i1.7345

Abstract

GIStomers ore the most important CSFiect of a bust', less. Company^ success in prouiding customer sati^faction is highly dependent on the @6nit:I to sati$1^ customers and ultimately to retain its customers. PT. Talkomunikosifndonesia is a company engaged in thefteld of telecommunications services. Related in thenIce of competition CD^,;!4. -based telecommunication business which currently tight, PT. Talkom South Jakarta to implement a strategyCttstomerRetentionMorketing (CRM)to keep customers Flea'. Flexi'customersin maintaining the Talkor, IFle, cz'implement Marketing costomerRetentionintheformqfaretentionprogrom calledCaring Program24. fntheCaringProgromis24TelkontFle:c, ' make customer retention t^ff'orts, cmong others, streamline and improue the uoriot, s channels ofir!formotion Gridcommttnication with customers, to establish interaction and improue relations with customers.
Co-Authors Mutiara Leinsove Sara