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MITOS, MASYARAKAT ADAT, DAN PELESTARIAN HUTAN Manuaba, I.B. Putera; Satya Dewi, Trisna Kumala; Kinasih, Sri Endah
ATAVISME Vol 15, No 2 (2012): ATAVISME, Edisi Desember 2012
Publisher : Balai Bahasa Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.526 KB) | DOI: 10.24257/atavisme.v15i2.63.235-246

Abstract

Penelitian ini bertujuan (1) mengidentifikasi mitos yang diyakini masyarakat adat sekitar kawasan hutan lindung Baluran dan Gilimanuk, (2) mengkaji fungsi sosial mitos yang diyakini masyarakat adat kawasan hutan Baluran dan Gilimanuk dalam pelestarian hutan, dan (3) merumuskan model pelestarian hutan yang berbasis mitos (kearifan lokal). Dalam penelitian ini, digunakan pendekatan sosiologi sastra yang dipertajam dengan pendekatan etnografis; dengan memanfaatkan data penelitian mitos yang hidup dalam masyarakat adat sekitar kawasan hutan lindung Baluran dan Gilimanuk beserta masyarakat pendukungnya. Adapun model analisisnya adalah kualitatif deskriptif. Temuan penelitian ini sebagai berikut. Pertama, dalam masyarakat adat kawasan hutan Baluran dan Gilimanuk, terdapat mitos­mitos yang masih diyakini masyarakatnya. Kedua, mitos memiliki fungsi sosial bagi masyarakat adat karena dapat menggerakkan tindakan sosial masyarakatnya untuk melakukan pelestarian hutan. Ketiga, model yang ditawarkan adalah model pelestarian hutan yang berbasis keyakinan masyarakat pada mitos (dengan nilai­nilai kearifan lokal). Abstract: This research aims to (1) identify the myth believed by indigenous people living around protected forests of Baluran and Gilimanuk, (2) study the social function of myth believed by indigenous people of Baluran and Gilimanuk forest areas in terms of forest conservation, and (3) formulate a model of forest conservation based on myth (local wisdom). This research uses the approach of sociology of literature, perfected by ethnographic approach. The data are the myths existing among indigenous people living around the protected forests of Baluran and Gilimanuk along with the supporting community. The analysis model is descriptive qualitatative. The research has found three findings. First, among the indigenous people in the area of Baluran and Gilimanuk forest, there are myths which are still believed by the community. Second, myth has social functions for indigenous people for its ability to encourage social actions of the community to manage forest conservation. Third, the proposed model is forest conservation model based on the community?s belief in myths (along with the local wisdom values). Key Words: myth (local wisdom values), indigenous people, forest conservation
Perlindungan buruh migran Indonesia melalui deteksi dini HIV/AIDS pada saat reintegrasi ke daerah asal Sri Endah Kinasih; Vinsensio M A Dugis
Masyarakat, Kebudayaan dan Politik Vol. 28 No. 4 (2015): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.748 KB) | DOI: 10.20473/mkp.V28I42015.198-210

Abstract

As the number of Indonesian Migrant Workers seems to increasing every year, the issue regarding their protection is equally important. The Indonesian government’s existing protection mechanism seems to still lack behind compared to the increasing needs of proper protection steps especially the ones that related to the issue of early detection for HIV/AIDS. The existing regulation of the Head of BNP2TKI No.01/KA/SU/1/2008 is still far from effective at the implementation level. This study examines various healt issues countered by migrant workers before they depart and after they arrive back to Indonesia. To what extent the role of relevant authorities have provide a proper early detection to various health problems experienced by the migrant workers, especially on the issue of HIV/AIDS? It has found that the overall protection mechanism is till far from what is expected, including an early detection mechanism for HIV/AIDS. There is an urgent need on the government side to improve the mechanism and increasing coordination between related departments is a must. Failure to fulfill this could trigger a wider impact as the transmission of HIV/AIDS then may pass on to the family or wider society at the place of origin of the migrant workers. Data collection includes the steps of observation, in-depth interviews, gathering information through informants are individuals who have the knowledge and experience of the problems studied, and the next process is the classification and identification of data based on the theme for the next analysis.
The use of social media among Indonesia’s Migrant Workers (IMWs) Citra Hennida; Kandi Aryani; Sri Endah Kinasih
Masyarakat, Kebudayaan dan Politik Vol. 34 No. 1 (2021): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.422 KB) | DOI: 10.20473/mkp.V34I12021.13-22

Abstract

Netizens often use social media as a medium for activism, including Indonesia’s Migrant Workers (IMWs). Social media with networked characteristics has succeeded in lifting narratives in particular groups that have not been heard a lot and have escaped mainstream media scrutiny. Starting from the development of communication between IMWs, we raise the extent to which IMWs use social media as a medium for social activism, especially for IMWs protection issues and social media’s main content uploaded IMWs. This study aims to analyze to what extent social media is used by IMWs for social activism related to issues concerning the protection of migrant workers and what influences their behavior when using social media. We use a social media activism framework within the social media platform. Researchers collected data from March-October 2019 through participant observation, in-depth interviews, and focused discussions that presented 15 representatives from assistants, NGOs, and academics in Malang. There were also 25 IMWs representatives with placement experience in Hong Kong, Taiwan, Malaysia, and Saudi Arabia. We found that the majority of IMWs use social media as a means of communicating between themselves and their families in the country; however, social media content for social activism is low, especially for the issue of IMWs protection. The culture and legal system in the countries of origin and destination countries influence the low level of participation in the content they create. IMWs is placed in a country with a more open culture, where local laws are more apparent in the protection of IMWs, so IMW’s social media content is more open and willing to provide testimony on the problems that exist around them and vice versa. Therefore, although social media is massive among IMWs, it is not linear with content production that leads to protection.
Pemberdayaan Dikalangan Calon Pekerja Migran Dalam Rangka Pencegahan Penyakit Menular di Desa Benculuk, Kecamatan Celuring, Kabupaten Banyuwangi Jawa Timur Toetik Koesbardiati; Sri Endah Kinasih; Delta Bayu Murti; Rachmah Ida; Irfan Wahyudi
Jejaring Administrasi Publik Vol. 13 No. 1 (2021): Jejaring Administrasi Publik
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.096 KB) | DOI: 10.20473/jap.v13i1.29359

Abstract

Rendahnya Pekerja Migran Indonesia (PMI) sebenarnya berkorelasi lurus dengan rendahnya tingkat pendidikan formal mereka. Rata-rata pendidikan formal sebanyak 68%  lulusan SD dan SMP. Pengetahuan PMI terkait dengan penularan penyakit yang disebabkan adanya pola-pola interaksi sangatlah rendah. Penyakit menular pada PMI terkait dengan pola-pola interkasi banyak dilakukan di negara tujuan. Hal ini tentunya  berdampak pada penyebaran penyakit menular pada PMI purna penempatan yang semakin meningkat bahkan menyebarluas bukan hanya di daerah pengiriman saja tetapi ke wilayah-wilayah yang bukan pengiriman PMI.WHO dari Komisi Migrasi dan Kesehatan menyampaikan adanya kerentanan para migran terkait dengan hak, perawatan kesehatan sebagai hak asasi manusia. Komisi ini memberikan rekomendasi menuju Global Health dengan misi migrasi sehat. Untuk merespon situasi ini maka studi ini membahas tentang pemberdayaan dikalangan  calon pekerja migran dalam rangka pencegahan penyakit menular  desa Benculuk, kecamatan Celuring, kabupaten Banyuwangi Jawa Timur ini diharapkan memberikan kontribusi untuk calon PMI terkait dengan pola-pola interaksi dan berperilaku sesuai standard kesehatan  dengan sesama migran, majikan maupun warga negara tujuan. Apabila ketika dalam pola-pola interaksi dan berperilaku tidak sesuai standard kesehatan maka akan berdampak penularan penyakit.  Pemberdayaan ini dilakukan di Serikat Buruh Migran Indonesia (SBMI) Desa Benculuk Kecamatan Cluring Banyuwangi  Provinsi Jawa Timur. Penentuan lokasi penelitian  ditentukan secara purposive di kabupaten Banyuwangi merupakan salah satu kabupaten dari tujuh kabupaten di Jawa Timur pengirim pekerja migran ke luar negeri. Pengumpulan data meliputi  observation  dan indepth interview. Informan yang dipilih adalah individu-individu yang memiliki pengetahuan dan pengalaman tentang permasalahan yang diteliti. Terakhir adalah analisa data  yaitu data yang terkumpul kemudian diklasifikasikan dan diindentifikasikan berdasarkan tema kemudian dianalisa.Hasil studi ini menunjukkan bahwa calon PMI belum memiliki pengetahuan tentang penyakit menular yang disebabkan oleh interaksi yang tidak tepat. Interkasi yang tepat akan mencegah terjadinya penularan penyakit. Apalagi informasi penularan penyakit tidak disampaikan pada pelaksanaan Pembekalan Akhir Pemberangkatan (PAP) dan tidak didukung dengan menggunakan media pengajaran seperti video, simulasi dan hanya menggunakan metode ceramah. Demikian materi yang disampaikan tidak sesuai dengan modul pegangan instruktur. Dengan adanya pemberdayaan dikalangan calon PMI terkait dengan bahaya penyakit menular perlu adanya kiat-kiat untuk menghindarinya dengan membatasi interaksi di negara tujuan.
Survival Mechanism Pekerja Migran Indonesia Purna Tugas Irfan Wahyudi; Rachmah Ida; Toetik Koesbardiati; Sri Endah Kinasih; Delta Bayu Murti
Journal of Governance and Administrative Reform Vol. 3 No. 1 (2022): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.774 KB) | DOI: 10.20473/jgar.v3i1.37930

Abstract

Abstract Since the WHO declared the COVID-19 pandemic on December 1, 2019, the first group to be laid off were migrant workers. For migrant workers who are laid off one way is to return to their country of origin, including Indonesian Migrant Workers (PMI). For PMIs who work undocumented, they must be deported. PMI departed undocumented, mostly from Sampang, Madura, East Java. The number of PMI from Sampang who have been deported since COVID 19 took place was 886 people. To respond to this situation, research on improving the survival mechanism of the post-employee PMI in marketing the products of Micro, Small and Medium Enterprises (MSMEs) through the use of social media in the district of Sampang, Madura, East Java, contributes to their survival. This research method begins with conducting a Focus Group Discussion to map out the difficulties of post-employee PMI in marketing products so that they can find the right marketing solutions, especially through the use of social media. The FGD involved stakeholders among retired PMIs such as the Indonesian Migrant Workers Union (SBMI), the industry office, BP2MI, the cooperative service, village heads, religious leaders from Nahdlatul Ulama (NU) and youth organizations. Furthermore, in-depth interviews and observations were carried out. The last stage is to analyze the data that correlates the data with the theory used in reviewing the survival mechanism, namely community empowerment. The result of the research is that the recycled handicraft products of garbage and chips, crackers and various types of food using mass media as a medium to disseminate local product marketing content will be optimized by residents, so that local residents get sufficient correct and useful information as a reference. One of the uses of PMI's post-duty mass media is making the Shopee application. They have learned to make products for social media, starting with compiling video scripts, designing marketing posters, and packaging. Shopee has various types of promo programs that buyers can enjoy, such as discount promos and free shipping. Thus, the retired PMI will be trained to produce and market their business as their survival mechanism. Keywords: survival mechanism, former Indonesian migrant workers, micro small and medium enterprise Abstrak Sejak ditetapkan pandemi COVID-19 oleh WHO pada tanggal 1 Desember 2019, menjadi kelompok pertama yang diberhentikan adalah pekerja migran. Bagi pekerja migran yang diberhentikan salah satu jalan kembali ke negara asal, termasuk Pekerja Migran Indonesia (PMI). Bagi PMI yang berkerja secara undocumented, mereka harus dideportasi. PMI berangkat secara undocumented, terbanyak adalah kabupaten Sampang Madura Jawa Timur. PMI asal Sampang yang dideportasi, sejak COVID 19 berlangsung sebesar 886 orang. Untuk merespon situasi ini maka penelitian peningkatan survival mechanism PMI purna tugas dalam memasarkan produk Usaha Mikro Kecil dan Menengah (UMKM) melalui pemanfaatan media sosial di kabupaten Sampang Madura Jawa Timur memberikan kontribusi untuk kelangsungan hidup mereka. Metode penelitian ini diawali dengan melakukan Focus Group Discussion untuk memetakan kesulitan PMI purna tugas dalam memasarkan produk sehingga dapat menemukan solusi pemasaran yang tepat, terutama melalui pemanfaat media sosial. FGD melibatkan stakeholder dikalangan PMI purna tugas seperti Serikat Buruh Migran Indonesia (SBMI), dinas perindustrian, BP2MI, dinas koperasi, kepala desa, tokoh agama Nahdlatul Ulama (NU) dan karang taruna. Selanjutnya dilakukan indepth interview dan observasi. Tahap terakhir melakukan analisa data yang mengkorelasikan antara data dengan teori yang digunakan dalam mengkaji survival mechanism, yaitu pemberdayaan masyarakat. Hasil penelitian adalah produk kerajinan daur ulang sampah dan keripik, kerupuk serta berbagai jenis makanan dengan pemanfaatan media massa sebagai medium untuk menyebarkan konten pemasaran produk lokal akan dioptimalkan oleh warga, sehingga warga setempat mendapatkan kecukupan informasi yang benar dan bermanfaat sebagai rujukan. Pemanfaatan media massa PMI purna tugas salah satunya membuat aplikasi Shopee. Mereka sudah belajar membuat produk untuk media sosial yang dimulai dengan menyusun naskah video, desain poster pemasaran, dan packaging. Shopee mempunyai berbagai jenis program promo yang dapat dinikmati oleh para pembeli, seperti promo potongan dan gratis ongkir. Dengan demikian, PMI purna tugas akan terlatih untuk memproduk dan memasarkan usaha mereka sebagai survival mechanism mereka. Kata kunci: mekanisme kelangsungan hidup, mantan pekerja migran Indonesia, usaha mikro kecil dan menengah
Tata Kelola Kolaboratif dalam Penanganan Permasalahan Anak Pekerja Migran Toetik Koesbardiati; Sri Endah Kinasih; Delta Bayu Murti; Rachmah Ida; Irfan Wahyudi
Journal of Governance and Administrative Reform Vol. 3 No. 1 (2022): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.227 KB) | DOI: 10.20473/jgar.v3i1.37933

Abstract

Abstract The large number of sending migrant workers abroad indicates that the problem of migrant workers in East Java is of course very complex. One of them related to the problem is the children of Indonesian migrant workers (PMI). The problems that arise are vulnerable to the influence of criminality such as brawls, drugs, free sex and pregnancy before marriage. This is why special attention needs to be paid to children whose parents have left them as Indonesian migrant workers (BMI). To respond to this situation, this research is very important with the problems faced by children of migrant workers (APM). Therefore, this study identifies problems faced by children who are abandoned by migrant worker parents, as well as programs that have been developed in Purwodadi village, Donomulyo sub-district, Malang district, one of which is the development of short film production for APM as a vehicle for creativity. and means of communication with parents abroad. The next part of this research is in-depth interviews and observations, whether so far the making of short films can be accessed openly by APM until now. The next stage is to analyze the data that connects the data with the theory used in assessing the responsibilities of surrogate parents, the community and the government in providing protection for children's basic rights in the form of making short films. APM who are members of the community, have collected APM's perception and creativity in terms of survival and child development. For this reason, the production of short films is a collaborative governance program between Non-Governmental Organizations, namely LPKP, the International Labor Organization (ILO) and the United Nations Children's Fund (UNICEF), parents as PMI, APM and village government in this case posyandu cadres. Keywords: children of Indonesian migrant workers, problems of children of migrant workers, collaborative governance Abstrak Banyaknya pengiriman jumlah pekerja migran ke luar negeri menandakan permasalahan pekerja migran di Jawa Timur pun tentunya sangat kompleks. Salah satunya terkait permasalahannya adalah anak pekerja migran indonesia (PMI). Permasalahan yang muncul adalah rentan terhadap pengaruh kriminalitas seperti tawuran, narkoba, seks bebas dan hamil sebelum menikah. Hal inilah perlu adanya perhatian khusus terhadap anak-anak yang ditinggal orang tuanya sebagai buruh migran Indonesia (BMI). Untuk merespon situasi ini maka penelitian ini sangat penting dengan masalah yang dihadapi oleh anak-anak pekerja migran (APM). Oleh karena itu, penelitian ini mengidentifikasi masalah yang dihadapi anak-anak yang ditinggalkan oleh orang tua pekerja migran, serta program-program yang sudah dikembangkan di desa Purwodadi, kecamatan Donomulyo, kabupaten Malang, yang salah satunya pengembangan produksi film pendek bagi APM sebagai wahana kreativitas dan sarana komunikasi dengan orang tua di luar negeri. Bagian selanjutnya dari penelitian ini adalah indepth interview dan observasi, apakah selama ini pembuatan film pendek bisa diakses secara terbuka oleh APM hingga saat ini. Tahap selanjutnya melakukan analisa data yang menghubungkan antara data dengan teori yang digunakan dalam mengkaji pertanggungjawaban orang tua pengganti, masyarakat dan pemerintah dalam memberikan perlindungan terhadap hak-hak dasar anak dalam bentuk pembuatan produksi film pendek. APM yang tergabung dalam komunitas, telah menghimpun persepsi dan kreativitas APM dalam hal kelangsungan hidup dan tumbuh kembang anak. Untuk itu pembuatan produksi film pendek merupakan program collaborative governance antara Lembaga Swadaya Masyarakat yaitu LPKP, International Labour Organisation (ILO) dan United Nations Children's Fund (UNICEF), orang tua sebagai PMI, APM dengan pemerintahan desa dalam hal ini kader posyandu. Kata kunci: anak pekerja migran indonesia, permasalahan anak pekerja migrran, collaborative governance
IMPROVING DIGITAL PLATFORM AS TOURISM DEVELOPMENT: A ECONOMIC BENEFICIAL FOR UMBUL PONGGOK COMMUNITY, KLATEN, CENTRAL JAVA Mochamad Kevin Romadhona; Irma Wati; Nabila Rizky Maulida; Sri Endah Kinasih
Jurnal Pendidikan Sosiologi Undiksha Vol. 4 No. 3 (2022): Jurnal Pendidikan Sosiologi Undiksha
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Klaten’s is the part Region in Central Java which has natural potential. One of the most popular village in Klaten is Umbul Ponggok. The Ponggok’s village well known as the Natural Sources which consist of beautiful places. The Ponggok Village have several umbul but the most popular umbul is Umbul Ponggok, located in Polanharjo, Klaten, Central Java. In the past, Umbul Ponggok was used a bathing place for community and still not populer. Now, Umbul Ponggok is a popular place because management and using technology. The using of technology can be branding of Ponggok’s Village as a tourism village, it has resulted increasing village income. The increase has made Ponggok’s Village more empowered economically and resulted change as social transformation. The success of Umbul Ponggok’s in utilizing technology as a tourism village branding increasing interest community to explore many activities. Umbul Ponggok offering underwater activities such as snorkeling, diving,a and underwater photography. The purpose of this research to describe about social transformation community in Pongok’s village, Klaten, Central Java. This research using qualitative method and indepth interview as the technique data collecting. This result to describe about social transformation community Ponggok’s village of post transform to tourism village.
Literasi Tentang Penyakit Menular Bagi Calon Pekerja Migran Indonesia di Luar Negeri Melalui Mekanisme OPP Irfan Wahyudi; Rachmah Ida; Toetik Koesbandiarti; Sri Endah Kinasih; Delta Bayu Murti; Mochamad Kevin Romadhona
Journal of Urban Sociology Volume 6 No 1 Tahun 2023
Publisher : Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jus.v1i1.2750

Abstract

Infectious diseases always go hand in hand with migration. Patterns of interaction and behavior in the process and during migration have consequences for disease transmission. Therefore, this research was conducted to determine literacy in infectious diseases for prospective Indonesian Migrant Workers. This research method uses descriptive with a qualitative approach. The research location was determined purposively, namely at the Technical Implementation Unit of the Indonesian Migrant Worker Protection Agency (UPT BP2MI) in the East Java Region. Data collection began with in-depth interviews of six people. Apart from in-depth interviews, they also conducted Focus Group Discussions (FGD) for PMI candidates who took part in the OPP. After the data is collected, and data analysis. The findings of this study resulted in prospective Indonesian Migrant Workers who go abroad do not understand the forms of disease transmission. The development of knowledge literacy on infectious diseases for PMI candidates is very weak due to Law Number 39 of 2004 and Law Number 18 of 2017, which have not fully provided protection in the health aspect on placement and post-placement, provision of materials on healthy lifestyles in order to prevention of disease transmission is still considered not very important for UPT BP2MI and UPT BP2MI lacks coordination with the East Java Provincial Health Office regarding OPP material. As a result, the literacy of prospective Indonesian Migrant Workers regarding disease transmission is very weak.Keywords: Indonesian Migrant Workers; Disease Transmission Literacy; Migration and Disease
Re-defining stunting in Indonesia 2022: A comprehensive review Mochamad Kevin Romadhona; Siti Uswatun Khasanah; Septi Ariadi; Sri Endah Kinasih; Aktieva Tri Tjitrawati
Jurnal Inovasi Ilmu Sosial dan Politik (JISoP) Vol 5 No 1 (2023): Jurnal Inovasi Ilmu Sosial dan Politik (JISoP)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jisop.v5i1.19741

Abstract

Stunting is a condition of failure to thrive in toddlers due to chronic malnutrition, especially in the first 1000 days of pregnancy, in rural families, there is no term-stunting even mothers with toddlers stunting have different meanings to the condition of toddlers stunting this is motivated by the meaning obtained from the stock of knowledge.Stunting itself is divided into 2 namely short toddlers(stunted) namely short and very short toddlers(severely stunted) namely toddlers with body length (PB/U) or height (TB/U) based on age with a comparison of WHO-MGRS standards (Multicentre Growth Reference Study) 2006. In this study uses the type or research literature approach to analys and described stunting in Indonesia. Conditions of stunting measured by height or body length that is minus two standard deviations of the median standard of toddler growth from WHO. The focus of this study is to look at the meaning of mothers with toddlers stunting and the actions of mothers with toddlers stunting. According to data from the Ministry of Health of the Republic of Indonesia, approximately 9 million toddlers experience it stunting with a prevalence of 37% in 2013. To the Ministry of Health's Basic Health Research in 2018, one of the factors for the high stunting seen directly is the low intake of nutrition and health. Decline stunting is considered important, therefore a multi-sectoral approach is planned through the synchronization of national, local, and community programs at the central and regional levels.
Pelatihan Pemasaran Virtual 360 Eco-Heritage pada Kelompok Sadar Wisata Desa Trowulan Kabupaten Mojokerto Sri Endah Kinasih; M. Nilzam Aly; Aji Akbar Firdaus
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 1 (2024): JANUARI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i1.1879

Abstract

Teknologi virtual tour mencapai puncak saat terjadi pandemi covid-19 dan menjadi solusi untuk tetap berwisata meskipun secara virtual saat ada pembatasan aktifitas. Virtual tour juga menjadi solusi untuk tetap menjaga objek wisata cagar budaya (heritage tourism) dari kerusakan sehingga bisa dikelola secara berkelanjutan. Pemasaran digital menjadi metode yang penting untuk diterapkan dalam pembuatan virtual tour. Sehingga pelaku industri pariwisata seperti pokdarwis bisa memaksimalkan metode ini. Sehingga perlu diadakan pengabdian kepada masyarakat terkait pembuatan virtual tour dan pemasaran digital untuk penguatan pariwisata berkelanjutan. Sasaran kegiatan pengabdian masyarakat ini adalah Pokdarwis Ladewa di Desa Trowulan, Kecamatan Trowulan, Kabupaten Mojokerto. Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk meningkatkan kemampuan pemuda yang tergabung dalam organisasi pokdarwis dalam memasarkan situs cagar budaya di Desa Trowulan melalui pembuatan virtual tour 3600 berbasis eco-heritage. Metode yang digunakan adalah dalam kegiatan ini adalah ceramah, tanya jawab, diskusi, simulasi, dan praktek pemasaran digital berbasis media sosial dan pembuatan virtual tour 3600. Produk yang dihasilkan dari kegiatan ini adalah virtual tour 3600 yang dapat diakses di website dan masyarkat meningkat kompetensinya di bidang pemasaran digital dan virtual tour 3600