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All Journal E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Denta Felli Ananda
Sekolah Tinggi Ilmu Ekonomi Trisakti
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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EVALUASI STRATEGI PENINGKATAN DANA MURAH DAN DIGITAL BANKING DI CIMB NIAGA Denta Felli Ananda
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 1 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.342 KB)

Abstract

Banking intermediation role an institution that gathers fund and distributes it to the are being challenged by the development of digital information technology that impact the entire industry. Bank’s ability to increase the low cost fund through digital banking platform will determine how the bank obtain a competitive advantage. This study aims to evaluate if the competitive strategies applied to increase low cost fund performance and the utilization of digital banking in PT Bank CIMB Niaga,Tbk has align with the corporate strategy. This framework is evaluating the strategy through qualitative research based on Rumelt’s framework, which consists of four stages, namely consistency, advantage, consonance, and feasible; using performance analysis, value chain, VRIO framework, and the concept of market orientation. The results of the study is that the strategy to increase low cost funds have been applied consistently, consonance, advance and feasibly to the corporate strategy. While the strategy to increase digital banking utilization that adopted has been conduct consistently, superior and fit, but not fully meet the feasibility. The recommendations are to affiliate low cost fund portfolio management as one of KPI main item for all employees, do the refinement of four leading digital platform that are currently running and to develop products that are interrelated between low cost funds and lending product throughout all directorate.
Penggunaan Key Opinion Leader sebagai Alat Pemasaran Media Sosial di PT Mitra Aktif Adiperkasa Tbk Fillanta Ferent Onggo; Denta Felli Ananda; Aulia Danibrata; Vita Briliana
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 2 No 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.1880

Abstract

This internship report is intended to explain the author's activities during the internship at PT. MAP Active Adiperkasa Tbk through the Magang Bersertifikat Kampus Merdeka program. This program is aimed at increasing self-competence through work experience, so that it fits the needs of the world of work and the industry you want to target. This report will explain how the author is daily life as part of the retail marketing division. The things that will be explained include the division of tasks within the marketing team, all work assigned by the supervisor to the author, and the final assignment which involves collaboration between the supervisor and the writer which is called the Innovation Project.
Optimalisasi Proses Rekrutmen, Administrasi Karyawan, dan Employer Branding di PT Swalayan Sukses Abadi Erica Purnama; Denta Felli Ananda; RR. Niken Purbasari; Setia Tjahyanti
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1884

Abstract

This report describes the author's activities in the internship process for program Magang Bersertifikat Kampus Merdeka (MBKM) program at PT Swalayan Sukses Abadi (TheFoodhall) which is part of PT Mitra Adiperkasa Tbk (MAP). This report also contains the author's daily life as an intern with PT Swalayan Sukses Abadi in the Human Capital & General Affairs division as HR Administration. What will be explained includes the division of tasks within the HC&GA division, all work assigned by the mentor to the author, both routine and non-routine work. Apart from that, there is also a final project called an innovation project.
Co-Authors Aulia Danibrata Erica Purnama Fillanta Ferent Onggo RR. Niken Purbasari Setia Tjahyanti Vita Briliana