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All Journal SEGMEN Jurnal Manajemen dan Bisnis bionature Sewagati
Rudi Prasetyo Ardi
STIEPARI Semarang
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Immunology & microbiology Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Journal : SEGMEN Jurnal Manajemen dan Bisnis

 1 
PENGARUH SOCIAL MEDIA MARKETING DAN ONLINE DELIVERY SERVICE TERHADAP KEPUASAN PELANGGAN PUJASERA UNGARAN KABUPATEN SEMARANG Wenefrida Ardhian Ayu Hardiani; Rudi Prasetyo Ardi
SEGMEN: Jurnal Manajemen dan Bisnis Vol 19, No 1 (2023): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v19i1.8012

Abstract

This study uses a quantitative approach. In this study, the design in this research is a case study in food courts located in Ungaran City, Semarang Regency. This study aims to determine the effect of social media marketing and online delivery service on customer satisfaction. This research was conducted from March to August 2022. The research location was selected in food courts located in Ungaran City, Semarang Regency which accommodates various MSMEs, especially in the food sector. The population in this study are consumers who buy merchandise sold by traders or tenants at food courts in Ungaran City, Semarang Regency.
Co-Authors Ahmad Mansur Hardiani, Wenefrida Ardhian ayu Mistriani, Nina Samtono Samtono