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Journal : Jurnal Bina Manajemen

PENGARUH HARGA TERHADAP KEPUASAN PELANGGAN PRODUK KELOM SHENY DI KOTA TASIKMALAYA Arif Arif; Depy Muhamad Pauzy
Jurnal Bina Manajemen Vol 11 No 1 (2022): Jurnal Bina Manajemen Volume 11 Nomor 1 September Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i1.251

Abstract

This study aims to examine the effect of price on customer satisfaction of Kelom Sheny products in Tasikmalaya City. In this study using a quantitative approach with a simple random sampling technique with 100 respondents. The results of the validity and reliability test showed that Cronbach's Alpha coefficient was more than 0.60. Then, linear regression analysis with t test value is 0.874. The value of r square is 0.008 or the effect of price on customer satisfaction is only 0.8%, it shows that 99.2% of customer satisfaction is influenced by other variables. Based on the results of these data, the effect of price on customer satisfaction has no significant effect