Ni Made Dewi Kansa Putri, Ni Made Dewi Kansa
STIKOM Bali

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PENGARUH KEPUASAN DAN WORD OF MOUTH TERHADAP LOYALITAS KONSUMEN PADA GREEN PRODUCT MEREK ORIFLAME DI KOTA DENPASAR Putri, Ni Made Dewi Kansa
Jurnal Bakti Saraswati (JBS): Media Publikasi Penelitian dan Penerapan Ipteks Vol 7 No 1 (2018): Jurnal Bakti Saraswati (JBS) : Media Publikasi Penelitian dan Penerapan Ipteks
Publisher : Lembaga Penelitian dan Pemberdayaan (Institute for Research and Community Empowerment) Universitas Mahasaraswati Denpasar Bali

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Abstract

Consumers who are increasingly critical of global issues are primarily concerned with the environment, encouraging producers to market environmentally-based products. one of them through the use of the label "back to nature" in the cosmetics industry. Changing this environment-based marketing concept, requires the right marketing strategy to create customer satisfaction and loyalty. Retained customers will be happy to reveal positive things and provide recommendations about the product to others (word of mouth). This research was conducted on consumer in denpasar city by using data of number of consultant oriflame counted 100 people.  Data were analyzed by path analysis technique, where validity and reliability were tested in the early stages of testing. The result of analysis shows that satisfaction and word of mouth have significant influence to consumer loyalty on oriflame brand green product.The results of this study recommend the formulation of environment-based product marketing strategy so that it can win the competition is increasingly tight and competitive.
Perancangan Sistem Penentuan Kunjungan Tempat Wisata Daerah Bali Menggunakan Metode K-Nearest Neighbour Putri, Ni Made Dewi Kansa; Yudiyana, I Made Gede
Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) 2015
Publisher : Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I)

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Abstract

jalanan wisata ke suatu objek wisata. Dalam memilih rekomendasi objek wisata terdapat beberapa kesulitan yang dihadapi, di antaranya adalah adanya kondisi ketersediaan fasilitas-fasilitas yang mendukung dari suatu objek wisata. Di berbagai objek wisata terdapat beberapa ketersediaan fasilitas dijadikan referensi pembanding untuk pemilihan objek wisata bagi calon wisatawan baru. Proses perbandingan fasilitas objek wisata dapat dipecahkan dengan cara menghitung jarak ketersediaan fasilitas antara objek wisata satu dengan lainnya. Perhitungan jarak kedekatan merupakan salah satu permasalahan yang termasuk dalam K-Nearest Neighbor (KNN), sehingga penyelesaiannya membutuhkan suatu sistem pendukung keputusan (SPK).