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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan The Academy Of Management and Business (TAMB)
Pinaryo Pinaryo
Universitas Muhammadiyah Ponorogo
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Retail Marketing Mix Terhadap Perilaku Membeli Pada Konsumen Pinggiran Kota Ponorogo Umi Farida; Pinaryo Pinaryo
The Academy Of Management and Business Vol 1, No 2 (2022): Juni
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.267 KB) | DOI: 10.55824/tamb.v1i2.125

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh Retail Marketing Mix Terhadap Perilaku Membeli Pada Konsumen Pinggiran Kota Ponorogo. Pengambilan sampel dalam penelitian ini menggunakan tehnik insidental sampling, skala pengukuran dengan skala likert pendataan dilakukan dengan  sedangkan sampel yang diambil sebanyak 70 orang.  Alat analisis data yang digunakan adalah regresi linear berganda. Hasil dari penelitian ini menunjukkan bahwa, Place (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian, People (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian, Product (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian, Price (X4) berpengaruh positif dan signifikan terhadap keputusan pembelian, Promotion (X5) berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan uji F secara simultan dengan hasil Place  (X1), people  (X2), product  (X3), price  (X4), dan promotion  (X5) secara bersama – sama positif dan signifikan mempengaruhi keputusan pembelian produk (Y) pada konsumen Suryamart Jalan Bathoro Katong
Community Building of Putra Puspita Youth Organization in Creating Youth Employment in Kutukulon Village Irvan Nur Ridho; Bambang Triono; Pinaryo Pinaryo
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 4 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i4.5679

Abstract

This research aimed to understand how the community building model has been implemented through the establishment and growth of institutions and the creation of the BUMDes village community. The research method used was library research, which involved obtaining data and information using a variety of library materials, including reference books, previous study findings on the same topic, articles, notes, and various journals relevant to the issue. Research findings suggested that providing template training in the Kutukulon Village could inspire participants to pursue their own entrepreneurial endeavors. As a result, training programs not only provide skills but also provide targeted support with low-income community involvement. The social prosperity that could reduce the social inequalities and imbalances of the community that was basically a young man from the village of Kutukulon who was able to control the issues of social welfare makes this activity a guideline for the growth of society
Co-Authors Bambang Triono Irvan Nur Ridho Umi Farida