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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN International Journal of Nusantara Islam EQUILIBRIUM IQTISHADIA IJIBE (International Journal of Islamic Business Ethics) Jurnal IUS (Kajian Hukum dan Keadilan) Jurnal Ilmiah Ekonomi Islam EKSPANSI Amwaluna Jurnal Ekonomi dan Keuangan Syariah JE (Journal of Empowerment) International Journal of Zakat (IJAZ) BJRM (Bongaya Journal of Research in Management) Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam El-Ecosy : Jurnal Ekonomi dan Keuangan Islam Jurnal Tadbir Peradaban International Journal of Nusantara Islam
Uus Ahmad Husaeni
Universitas Suryakancana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal%20Tadbir%20Peradaban

 1 
Pengaruh Lokasi dan Harga terhadap Keputusan Pembelian di Farmers di Wilayah Cianjur, Jawa Barat Nurjaya Nurjaya; Rahmat Taufiq Dwi Jatmika; Uus Ahmad Husaeni; Dadang Yudih
Jurnal Tadbir Peradaban Vol. 1 No. 2 (2021): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.881 KB) | DOI: 10.55182/jtp.v1i2.42

Abstract

This study aims to determine the effect of location and price on purchasing decisions at Farmers in the Cianjur Region, West Java. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that location has a significant effect on purchasing decisions by 46.1%, hypothesis testing is obtained t count > t table or (8.959 > 1.986). Price has a significant effect on purchasing decisions by 36.5%, hypothesis testing is obtained t count > t table or (7.343 > 1.986). Location and price simultaneously have a significant effect on purchasing decisions with the regression equation Y = 12,541 + 0,425X1 + 0,424X2 and the contribution of influence is 55.5%, hypothesis testing is obtained F count > F table or (57.897 > 2,700).
Co-Authors Abu Umar Faruq Ahmad Cucu Sholihah Dadang Saepudin Elis Ratna Wulan Farid Faisal Hesti Dwi Astuti Huzni Farhany Irpan Jamil Mualimin Mochammad Sahid Nina Nurkomalasari Nurjaya Nurjaya Rahmat Taufiq Dwi Jatmika Reksa Jayengsari Sobana, Dadang Husen Tini Kusmayati Dewi Yayan Sopyan Yudih, Dadang