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All Journal Ensiklopedia Education Review
Lisa Lutfiyah Nasution
Universitas Pembangunan Panca Budi Medan
Education Languange, Linguistic, Communication & Media

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PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA TOKO SECONDARYSHOE DI MEDAN Lisa Lutfiyah Nasution; Ramadhan Ramadhan; Hernawaty Lubis
Ensiklopedia Education Review Vol 3, No 2 (2021): Volume 3 No. 2 Agustus 2021
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eer.v3i2.1283

Abstract

This study plans to decide whether the nature of the goods and the administration at the same time affect the fulfillment of buyers at a Secondary Shoe Store in Medan. The information inspection procedure used is a quantitative introduction technique with the help of the SPSS program. This study used different straight recurrences. Exploratory test as many as 83 respondents. Lots of important information using polls. The results showed that the quality of goods to a certain degree affect the fulfillment of shoppers at the Secondary Shoe Store in Medan. Administration to some extent affects consumer loyalty at the Secondary Shoe Store in Medan. The nature of goods and administration at the same time affect the fulfillment of shoppers at the Secondary Shoe Store in MedanKeywords: Product Quality, Service and Satisfaction.
Co-Authors Hernawaty Lubis Ramadhan Ramadhan