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The Effect Of Products, Services And Promotions On Decision On Customer Requests On Service Products At Bank BSI Tiban Batam Branch Sarno; Yandra Rivaldo; Shandrya Victor Kamanda; Edi Yusman
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2809

Abstract

The role of marketing is increasingly important and determines every company, especially bank service companies. The purpose of this study is to determine the influence of products, services and promotions on demand decisions. The population of this study was customers of Bank BSI Tiban Batam Branch which amounted to 582 people. The sample consisted of 86 respondents, which were taken by random sampling method. Data analysis used multiple regression and hypothesis testing and used SPSS version 23. The results of this study concluded that product variables have a significant partial effect on demand decisions, partial service variables have a significant effect on demand decisions, partial promotion variables have a significant effect on demand decisions. Product, service and promotion variables simultaneously have a significant effect on demand decisions.
The Influence Of Brand Image, Promotion And Trust On Customer Loyalty At Bank BSI Nagoya Batam Branch Rohmad; Yandra Rivaldo; Shandrya Victor Kamanda; Edi Yusman
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2810

Abstract

Financial services certainly require good cooperation between banks and customers. The purpose of this study is to determine the influence of brand image, promotion and trust on customer loyalty. The population of this study is customers of Bank BSI Nagoya Batam Branch which amounts to 780 people. The sample consisted of 89 respondents, which were taken by the random sampling method. Data analysis used multiple regression and hypothesis testing and used SPSS version 23. The results of this study concluded that brand image variables have a significant effect on customer loyalty, promotion variables on customer loyalty, and trust variables on customer loyalty. Variables of brand image, promotion and trust simultaneously have a significant effect on customer loyalty
The Effect Of Products, Promotions And Prices On Mizon's Purchasing Decision At Alfamart Sungai Harapan Fadli; Yandra Rivaldo; Shandrya Victor Kamanda; Edi Yusman
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2811

Abstract

The management of the company always tries and strives to develop its business by selling quality products. The purpose of this study is to determine the influence of products, promotions and prices on purchasing decisions. The population of this study was Mizon consumers in Alfamart Sungai Harapan which amounted to 270 people. The sample consisted of 73 respondents, which were taken bythe accidental sampling method. Data analysis used multiple regression and hypothesis testing and used SPSS version 23. The results of this study concluded that. Product variables, partial, have a significant effect on purchasing decisions. Promotion variables partially have a significant effect on purchasing decisions. Price variables partially have a significant effect on purchasing decisions. Product, promotion and price variables simultaneously have a significant effect on purchasing decisions.
ANALISIS MOTIVASI TERHADAP KINERJA GURU DI YAYASAN SULTAN AGUNG BATAM Edi Yusman; Edison Ginting
Journal of Economics, Accounting, Tax, and Management (JECATAMA) Vol 1 No 1 (2022): JECATAMA
Publisher : Journal of Economics, Accounting, Tax, and Management (JECATAMA)

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Abstract

Motivation means motion or the urge to move. The motivation of teachers within the Sultan Agung Batam Foundation is to compete in educating students and wanting to make humans useful for others. However, to become a teacher, motivation sometimes feels slack because there is pressure from school management so that they feel uncomfortable doing the work given by the school. To deal with the problem of motivation in schools, it must be taken as a serious concern in school management. The purpose of the study was to determine the motivation at the Sultan Agung Batam Foundation and to determine the performance of teachers at the Sultan Agung Batam Foundation. The method used is this research method using descriptive and verification methods. Due to the number of teachers 52 people. So this research is a population study. The results of this study are hypotheses 1 and 2 are accepted, with the conclusion that the motivation in the teacher performance process is good in the Sultan Agung Batam Foundation environment.
PENGARUH PHYSICAL EVIDENCE, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SANFORD PADA INDOMARET SUNGAI HARAPAN BATAM Yandra Rivaldo; Edi Yusman; Supardi
JURNAL AS-SAID Vol. 1 No. 1 (2021): JANUARI 2021
Publisher : LP2M-Institut Agama Islam Abdullah Said Batam

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Abstract

Pemasaran merupakan bagian integral dari dunia bisnis. Tujuan penelitian ini adalah untuk mengetahui pengaruh physical evidence, promosi dan lokasi terhadap keputusan pembelian. Populasi penelitian ini adalah konsumen Sanford di Indomaret Sungai Harapan Batam yang berjumlah 410 orang. Sampel terdiri dari 81 responden, yang diambil dengan metode accidental sampling. Analisis data menggunakan regresi berganda dan uji hipotesis serta menggunakan SPSS versi 23. Hasil penelitian ini disimpulkan bahwa physical evidence berpengaruh signifikan terhadap keputusan pembelian. Promosi berpengaruh signifikan terhadap keputusan pembelian. Lokasi berpengaruh signifikan terhadap keputusan pembelian. Physical evidence, promosi dan lokasi secara simultan berpengaruh signifikan terhadap keputusan pembelian.
PENGARUH PELATIHAN KERJA, PROMOSI, KOMPENSASI DAN MOTIVASI TERHADAP PRESTASI KERJA PERAWAT RSBP BATAM Supardi; Yandra Rivaldo; Edi Yusman
JURNAL AS-SAID Vol. 1 No. 2 (2021): JUNI 2021
Publisher : LP2M-Institut Agama Islam Abdullah Said Batam

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Abstract

Job performance is obtained by one's individual abilities. The purpose of this study was to determine the effect of job training on work performance, promotion of work performance, compensation on work performance, and motivation on work performance. The population of this study was 235 nurses at RSBP Batam. The sample consisted of 149 respondents, the sample was taken by random method. Data analysis using multiple regression and hypothesis testing using SPSS test version 23. The results of this study concluded that job training has a significant effect on work performance, promotion has a significant effect on work performance, compensation has a significant effect on work performance, motivation has a significant effect on work performance. Job training, promotion, compensation and motivation together have a significant effect on work performance.
PENGARUH PENDIDIKAN, PELATIHAN, PENGALAMAN DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DIREKTORAT PENGAMANAN BP BATAM Edi Yusman; Yandra Rivaldo; Supardi
JURNAL AS-SAID Vol. 1 No. 2 (2021): JUNI 2021
Publisher : LP2M-Institut Agama Islam Abdullah Said Batam

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Abstract

Good employee performance can be demonstrated by the ability of employees. The purpose of this study was to analyze the effect of education, training, experience and work discipline on employee performance. The population of this research is 119 employees of the BP Batam Security Directorate. The sample consisted of 92 respondents, who were taken by random sampling method. Data analysis using multiple regression and hypothesis testing. The results of this study concluded that education has a significant effect on employee performance, training has a significant effect on employee performance, experience has no and insignificant effect on employee performance, work discipline has a significant effect on employee performance. Education, training, experience and work discipline together have a significant effect on employee performance.
Perspektif Bisnis Dalam Islam Edi Yusman
JURNAL AS-SAID Edisi Kajian Perspektif
Publisher : LP2M-Institut Agama Islam Abdullah Said Batam

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Abstract

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