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All Journal Jurnal Buana Informatika jurnal teknik informatika dan sistem informasi
Stephen Aprius Sutresno, Stephen Aprius
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Computer Science & IT

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IMPLEMENTASI GOOGLE CLOUD MESSAGING PADA SALES MOBILE APPLICATION Dewi, Christine; Sutresno, Stephen Aprius
Jurnal Buana Informatika Vol 7, No 2 (2016): Jurnal Buana Informatika Volume 7 Nomor 2 April 2016
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.71 KB) | DOI: 10.24002/jbi.v7i2.490

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Abstract. Sales forces are fundamental to determine the smooth process on the marketing firm engaged in sales .One of the companies in the Magelang engaged in sales is PT. Armada Internasional Motor. The car sales process in PT. Armada Internasional Motor still uses manual system. The use of the manual system needs a long time to process car sales to customers. Documents of vehicle order must be approved by several parties by providing signatures on the document. Therefore a new system is needed to solve the problem by building a sales application. The application is built by means of Location Based Service technology useful to help register the location and Google Cloud Messaging as a provider of the information from the server to clients. This research produces the application of a sales system based on mobile android platform that has already integrated various parties and can provide facilities to sales.Keywords: Sales, Android, Location Based Service, Google Cloud Messaging.Abstrak. Karyawan yang memiliki posisi sebagai sales merupakan bagian penting dalam menentukan lancarnya alur proses pemasaran pada perusahaan yang bergerak dalam bidang penjualan. Sales di PT. Armada Internasional Motor masih menggunakan sistem manual dalam penjualan mobil kepada pelanggan. Penggunaan sistem yang manual tersebut membuat sales membutuhkan waktu yang lama untuk melakukan setiap penjualan mobil kepada pelanggan. Untuk itu dibutuhkan sistem baru yang dapat mengatasi masalah tersebut dengan membangun sebuah aplikasi sales. Aplikasi yang dibangun dengan menggunakan teknologi Location Based Service yang berguna membantu pencatatan lokasi dan menggunakan teknologi Google Cloud Messaging yang berguna sebagai pemberi informasi dari server kepada client. Penelitian ini menghasilkan aplikasi sistem sales berbasis mobile pada platform Android yang sudah terintegrasi baik dengan berbagai pihak dan dapat memberikan kemudahan kepada sales.Kata Kunci: Sales, Android, Location Based Service, Google Cloud Messaging.
Metode K-Means Clustering dengan Atribut RFM untuk Mempertahankan Pelanggan Sutresno, Stephen Aprius; Iriani, Ade; Sediyono, Eko
Jurnal Teknik Informatika dan Sistem Informasi Vol 4 No 3 (2018): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (721.81 KB)

Abstract

The effort to keep customers is one of the important CRM strategies in each business that can increase profits for the company. The XYZ workshop which became the case study in this study focused more on attracting customers than implementing customer retention strategies. The aim of this research was to analyze customer transaction data in the XYZ workshop using the K-Means clustering method with RFM attributes to classify customers and determine appropriate strategies to retain customers. This research was conducted using a descriptive research method with a quantitative approach, whereas data analysis was carried out through the stages of data selection, preprocessing, transformation, processing and continued with RFM strategy analysis. The results of this study obtained 5 clusters with different strategies according to the RFM score obtained. This strategy can be used by XYZ workshop as a strategy to retain customers to provide more benefits.
Co-Authors Ade Iriani Christine Dewi, Christine Eko Sediyono