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All Journal ProTVF: Jurnal Kajian Televisi dan FIlm JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Abdi Insani Journal of Business and Management Inaba Inaba of Community Services Journal
Ahmad Taufiq Maulana Ramdan
Universitas Indonesia Membangun
Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Journal : Jurnal Abdi Insani

 1 
PELATIHAN PENGGUNAAN APLIKASI CANVA DEMI PEMBUATAN KONTEN MARKETING PADA KOMUNITAS PEDAGANG SEPATU CIBADUYUT: Bahasa Indonesia Arie Hendra Saputro; Andre Suryaningprang; Andhika Mochamad Siddiq; Recky Recky; Ahmad Taufiq Maulana Ramdan
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1338

Abstract

The specialty of content marketing is that it can make potential customers who are only interested in finally deciding to make a purchase. The Cibaduyut Shoe Trader Community does not yet recognize and utilize marketing content in business activities. The focus of business activities of the Cibaduyut Shoe trader community is producing shoes and selling shoes conventionally. Conventional business activities include selling to community partners, selling traditionally to sellers or markets. With this activity, it is hoped that you will understand and be able to run and use Canva for content production. Content production is a tool for promoting business or enterprise. This service activity was carried out for 2 months involving students from the University of Indonesia Developing (INABA) and lecturers from the University of Indonesia Developing (INABA). The solution that can be offered is to provide training on using the Canva application to the Cibaduyut Shoe trader community. It is hoped that with training in using the Canva application, partners can create marketing content. The next goal is for the Cibaduyut shoe trader community to be able to market their products not only conventionally but also digitally. Things that partners need to pay attention to are (1) Creating a Canva account; (2) get to know the appearance and use of the Canva application; (3) Create a flyer in the Canva application; (4) Making videos in the Canva application; (5) Using themes and templates; (6) Add sound to flyers or videos; (7) How to download flyers and videos in the Canva application; (8) Change the display format in the Canva application. Partners can follow and understand the training that has been provided. Consistency is the key to being an effective marketing tool.
Co-Authors Aat Ruchiat Nugraha Andhika Mochamad Siddiq Andre Suryaningprang Arie Hendra Saputro Detya Wiryany Ira Aryanti Rasyi Lubis Ira Aryanti Rasyi Lubis RECKY RECKY Ridma Meltareza Rizki Surya Tawaqal Yanti Setianti