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ANALISIS IMPLEMENTASI KEWIRAUSAHAAN SOSIAL DALAM PROGRAM KLINIK SUNGAI UNIVERSITAS CIPUTRA Rani, Maria Satya; Teguh, Monika
BBM (Buletin Bisnis & Manajemen) Vol 2, No 2: Agustus 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v2i2.21

The complex problems in Indonesia require the people initiative to help the government in finding the solution. Thus arise a movement calls social entrepreneurship to identify and solve society problems in large scale. This movement uses the principles of business, but instead of profit oriented it is more social value oriented. Universitas Ciputra Surabaya also performs social entrepreneurship through the "River Clinic" program. This program aims to preserve Sungai Mas as the main water source for Surabaya. The implementation of the program was analized based on the social entrepeneurship principles. The research result is hoped to be some suggestion for the program improvement, so that it can be more significantly affected the Surabaya people.Â Keywords: entrepreneurship, social entrepreneurship, social entrepreneurship implementation, river clinic program

PERILAKU KONSUMSI MEDIA PADA PRIA DI SURABAYA (Studi pada Upaya Peningkatan Partisipasi KB Pria) Wono, Hilda Yunita; Teguh, Monika
Scriptura Vol 6, No 2 (2016): DESEMBER
Publisher : Institute of Research and Community Outreach - Petra Christian University

Kepadatan penduduk di Surabaya menyebabkan Pemerintah Kota Surabaya harus mengambil langkah strategis guna meningkatkan partisipasi masyarakat pada program Keluarga Berencana (KB). Saat ini program KB sudah banyak dijalankan oleh kalangan wanita, namun sayangnya KB Pria masih jarang diminati. Hal ini disebabkan oleh adanya mitos-mitos yang keliru maupun ketidaktahuan masyarakat mengenai jenis KB ini. Padahal jenis KB ini relatif lebih aman dan mudah pelaksanaannya. Perilaku konsumsi media digunakan untuk menemukan media yang tepat digunakan untuk sosialisasi serta membenahi pemikiran mengenai KBÂ Pria. Dengan menggunakan mixed methods research ditemukan Facebook dan web portal adalah media yang yang paling sering digunakan sasaran KB Pria di Surabaya.

DIFUSI INOVASI DALAM PROGRAM PEMBELAJARAN JARAK JAUH DI YAYASAN TRAMPIL INDONESIA Teguh, Monika
Scriptura Vol 5, No 2 (2015): DECEMBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research aimed to describe the difussion of innovations conducted by TRAMPIL Indonesia Foundation in their â€œLearn and Teachâ€ Program. The program was held to facilitate primary and early childhood education teachers in various places in Indonesia who have difficulty accessing higher education.This program used a combination method in the form of face to face meeting, web conferencing, and learning management system in order to maximize learning outcomes, even though the participants of the program were at remote locations and had different cultural backgrounds. This research was a descriptive qualitative research, using observation and interview as the method of collecting data. The diffusion of innovations here was seen from the innovation of using information and communication technology for long distance learning, the communication channel through interpersonal and group communication, the time of difusion as long as three years, an the penetration through social system such as school and religion institusi. The superiority of this diffusion of innovations was its success for the penetration of new technologies in the underdeveloped regions. The technology brought by TRAMPIL was a cutting-edge technology and even had not been widely used in urban areas. But with a good approach via proper communication channel and social system, this innovation could be received in a relatively short time.

ANALISIS EMOSI CALON AKSEPTOR PRIA: SEBUAH DASAR PEMBUATAN IKLAN LAYANAN MASYARAKAT UNTUK PROGRAM KELUARGA BERENCANA DI SURABAYA Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol 2, No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.

Strategi Relasi antara Franchisor dan Franchisee pada Usaha Waralaba Chifry Teguh, Monika; Santoso, Jeremy; Njotoharsojo, Sasha Kurnia
representamen Vol 6 No 02 (2020): Jurnal Representamen Volume 6 No 02 Oktober 2020
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v6i02.4261

Franchise is a business license from the franchisor to the franchisee. The franchise business industry continues to show an increasing trend every year. One of the food franchise businesses that has successfully developed and has outlets in various cities in Indonesia is ChiFry. ChiFry has been established since 2015 and now has 27 outlets throughout Indonesia. This study aims to determine the relationship strategy of the franchisor with the franchisee in the ChiFry food business, where ChiFry within 4 years succeeded in opening 25 franchise branches. The research is based on customer relations theory because the franchisee is a customer of the franchisor. This research uses a descriptive qualitative approach with the case study method. The results of this study indicate that all elements of the relationship strategy at ChiFry such as commitment, communication, trust, respect, mutual understanding, confidentiality, and mutual exchange work well, thus encouraging customer satisfaction. This research also shows that when the franchisor meets aspects of customer satisfaction such as quality perception, perceived value, and handling complaints, it will create loyalty from the franchisee. Loyalty is manifested in the form of not breaking the contract of cooperation with the franchisor.Keywords : Customer Relations, Franchise, Relationship Strategy, Customer Satisfaction, Customer Loyalty

Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol 2 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.

PERANAN KOMUNIKASI PADA PROSES SUKSESI DI PERUSAHAAN KELUARGA STUDI PADA PT. CATUR PUTRA HARMONIS Teguh, Monika; Wijaya, Andrew
Communiverse : Jurnal Ilmu Komunikasi Vol 5 No 2 (2020): Juni
Publisher : LPPM Abdurrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/cmv.v5i2.1145

Indonesia is one of the countries whose economies are influenced by family businesses. A study states that 25% of Indonesia's Gross Domestic Product (GDP) is affected by family businesses. The high influence and role of family business in Indonesia makes the sustainability and growth of family business very important to be considered carefully. But the family company has a unique problem, that is company succession. Often the family business can only survive until the second or third generation, then can not develop further or even closed. Therefore a succession process is needed so that the family company does not have a bad ending. In this succession process, communication has a crucial role. One of the family companies that has managed in making succession by maximizing communication is PT Catur Putra Harmonis. The Makassar-based family company has not only succeeded in maintaining its business across generations, but has also been able to expand the business more broadly. Communication has a role in various stages of succession including the provision of knowledge about the company, training, work trials, meetings with stakeholders, and performance accountability. Cross-generation communication becomes the main key so that the succession process can run well and smoothly.

Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.

Integrated Marketing Communication Pada Usaha Industrial Internet of Things - Machine Vision Monika Teguh; Aulialukita Niantiara; Andrea Hartansa
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol 9, No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2689

In this era, the Indonesian government is committed to increase Indonesia competitiveness position towards other countries. To achieve this goal, the Ministry of Industry spur domestic industries to innovate in the face of Industry 4.0. One company that answers this challenge is Machine Vision that focuses on Industrial Internet of Things. It optimizes modernizes, and digitizes the Indonesian industry to help companies grow, maximize productivity, and promote efficiency in business processes. This new and unique type of business has difficulties that must be overcome, where it must be able to penetrate an unusual market. Therefore, this study discussed the strategy of Integrated Marketing Communication (IMC) conducted by Machine Vision. This study uses qualitative descriptive research methods with structured interview data collection techniques. The results of this study are, IMC strategy has been contributed positively to Machine Vision with the division of two groups, namely primary and secondary. The positive impact was assessed from the existence of repeat customers and client interest in content on Machine Vision’s social media. But aside from those positive effects, also found several threats in the future.

Cyber Community Towards Society 5.0 And The Future Of Social Reality Burhan Bungin; Monika Teguh; Muhammad Dafa
International Journal of Computer and Information System (IJCIS) Vol 2, No 3 (2021): IJCIS : Vol 2 - Issue 3 - 2021
Publisher : Institut Teknologi Bisnis AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijcis.v2i3.39

Abstract—In cyber community towards the Society 5.0 era, the use of industrial technology 4.0, especially communication media technology plays an important role. The information era causes digital communication media technology to develop very rapidly and encourage the birth of digital media that have real time capabilities and create new media. Currently mass media institutions that are not innovative are experiencing a fall. Then the existence of the construction of reality is also increasingly obscured by the mixing of life in the real world with the virtual world. Therefore, the study wants to criticize the existence of reality in the midst of the development of communication technology that is so fast. This study uses the interview method in collecting data and analyzing it using the narrative method. The results of this study are that in society 5.0 and industrial technology 4.0, a pseudo social reality constructed by communication technology media causes mass media to die, social harmony is confused and even lost, and hoaxes are attacks on harmony.technological advances in industry 5.0 increase above 70%.

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