<![CDATA[At this time the ad is indeed an important communication tool for an organization to introduce its products in order to be recognized by the community and get sharp highlights since the information aspects become important discourse in business, especially In the process of building a brand or branding. Brand image is a concept created by consumers the better perception of a person towards a brand then it can be said that brand image about the brand has been successfully built. Conversely, when a person's perception of a brand is bad or negative it can be said the brand image of a brand has failed to build. This research aims to find out how much advertising and brand image affect interest. The population in this study is all donors in PPPA Daarul Qur'an branch Bogor, but the sample used as much as 74 respondents. While sampling techniques use purposive sampling. Data collection techniques are by questionnaire method, interview and documentation. The variables that are researched include the ad and the brand image as free variables and interests as the variables are bound. Data analysis uses multiple linear regression. Based on the results of the study shows that the T-count value of each free variable is (3.906) for advertising and (5.688) brand image. While the value of table T is 1.993 (T Hiung > T table) means that the ad variables affect significantly on interest, and the brand image is significantly influential on the interest. As for the result of the analysis of the coefficient of determination obtained a value of 0.529 or 52.9%, which means the influence of independent variables (advertising and brand image) of the dependent variable (interest) of 0.529, this indicates that the contribution Independent variables are 52.9%, while the rest are influenced by other factors that are not researched.]]>
