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Handayani Hajar Aswati
Universitas Pramita Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Personal Branding Fadil Jaidi di Media Sosial Instagram @Trafficbun.id Handayani Hajar Aswati
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.27

Abstract

Social media influencer named Fadil Jaidi is the CEO (Chief Executive Officer) of the food culinary business @Trafficbun.id. Fadil Jaidi not only does product branding, He also carries out a personal branding process through social media (Instagram). The purpose of the study is to determine personal branding and the steps to form Fadil Jaidi based on Instagram social media (ini kalimat indo nya gajelas jadi translate nya seadanya aja, ga ngerti maksud nya). The result of this study is that Fadil Jaidi formed a personal branding using the features on Instagram. Fadil Jaidi's personal branding process goes through 7 aspects. Specialization : Fadil Jaidi likes culinary. Leadership: he has a friendly nature (tidak melihat latar belakang kyknya masih kurang jelas deh, latar belakang apa? Tapi kalo translate nya : and does not see any kind of background). Personality: he has a humorous and humble personality. The difference/uniqueness : the clothes he used are always full color. Unity: cheerful, friendly, and humorous. Persistence: Fadil Jaidi is up to date on social media Instagram. Good intentions: never respond to haters on Instagram social media and keep uploading promos and innovations for Trafficbun.id.
Bauran Pengembangan Ekonomi Kreatif Bake O’Clock Melalui Bauran Pemasaran Handayani Hajar Aswati
Lensa Vol 16 No 2 (2022): LENSA
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i2.52

Abstract

Over time the creative economy sector began to receive serious attention from the government and there were already regulations to support it. The industry of the creative economy is expected to help Indonesia's economic growth. one of the creative economies in the culinary industry is Bake O'Clock which sells carrot cakes and brownies with premium ingredients located in Jakarta, Setiabudi District. The formulation of this problem is how to develop Bake O'Clock's creative economy through the marketing mix and what are the supporting and inhibiting factors in the development of Bake O'Clock's creative economy through the marketing mix. The results of his research, namely providing income for production from Bake O'Clock, can also help the welfare of employees from the Setiabudi District area. The marketing mix is the limitation of the development strategy of the creative economy that has been carried out by Bake O'Clock, including products, prices, promotions, and places / distribution channels. there are supporting factors, one of which is advancing the cake business, there are several things that are done so that the product is always in demand by buyers by adjusting the wishes of buyers, namely the request service for aspects of the taste and shape of the cake. Meanwhile, one of the inhibiting factors is that the raw materials for cakes need to be shipped from outside the area.
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